2014 zoommurals media kit

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ZOOM MEDIA & MARKETING MURALS MEDIA KIT 1 ZOOM MURALS 2014

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Page 1: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 1ZOOMMURALS 2014

Page 2: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 2

TABLE OF CONTENTS

3 WELCOME TO ZOOM MEDIA.

4 THE ZOOMMURALS NETWORK

5 MURAL SIZES

6 LOCATIONS

8 CREATIVE SERVICES

9 UNIQUE CREATIVE PLACEMENTS

10 LIVE MURAL EVENTS

11 SOCIAL MEDIA ACTIVATIONS

12 BEYOND THE WALL … INTEGRATED PROGRAMS

13 YOU’RE IN GOOD COMPANY

14 OFFICES

Page 3: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 3

WELCOME TO ZOOM MEDIA.Zoom Media is one of the world’s largest operators of place-based media networks. Offering digital, static, experiential and social media solutions, Zoom engages tens of millions of viewers as they workout in health clubs, compete in recreation centers and socialize in sports bars… providing advertisers high impact targeted audiences with 360 degree media integrations.

ZOOM MEDIA... building relationships between brands & active lifestyle consumers.

Zoom is the pioneer and leader in commercial murals. Nothing jumps off the wall like a hand-painted mural. Zoom helps elevate traditional outdoor campaigns through style, size and impact. With a network of 300+ walls in 50+ markets, Zoom offers clients the ability to place both national campaigns or very localized projects.

ZOOM MURALS

ZOOM USAZOOMFITNESS™2,300 + HEALTH CLUBS

ZOOMSOCIAL™2,000 + BARS & NIGHTLIFE VENUES

ZOOMMURALS™TARGETED URBAN MARKETING

ZOOM EXPERIENTIALSAMPLING & PROMOTIONS

Page 4: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 4

THE ZOOMMURALS NETWORKZoom offers clients coverage nationwide, focusing on the neighborhoods and districts that draw trendsetters, influencers and metro-centric consumers.

• AUTHENTIC SPRAY-PAINTED OR HAND-PAINTED MURALS ON HIGH TRAFFIC STREET CORNERS AND WALLS

• OPTIMAL FOR REACHING BOTH MASS AND TRENDSETTERS/INFLUENCERS

• CUSTOMIZED ARTWORK BY OUR STABLE OF GRAFFITI ARTISTS

• LARGE INVENTORY BUT ALSO OFFER CUSTOM SCOUTING AS NEEDED

• PLACEMENTS RUN IN 30-DAY PERIODS

50+ DMAS

300+ WALLS

CUSTOM SCOUTING

100% PERMISSION BASED

Page 5: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 5

MURAL SIZES

DOMINATIONSThe largest murals available. Full building takeovers. Up to 40’x30’.

STANDARDTypically horizontal, street-level walls. Sizes approx 10’ x 15’ at 150 sq ft.

SPECTACULARSExtra large murals with double or triple the square footage of Standard walls. Approx 20’x12’ and up.

Page 6: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 6

LOCATIONSUnlike most OOH, murals are all about full viewing context, not just basic eyeballs. Zoom’s walls are in the key areas and spots that clients seek to engage the new metro consumer.

HIGHLY-SOUGHT TRENDSETTER AREAS

STREET-LEVEL LOCATIONS

UNIQUE SPACES BEYOND STANDARD “WALLS”

MASSIVE SPECTACULARS

ICONIC NEIGHBORHOODS AND STREET CORNERS

Page 7: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 7

LOCATIONS

NYC - LOWER EAST SIDE CHICAGO - WICKER PARK

LA - VENICE BEACH NYC - WILLIAMSBURG

Page 8: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 8

CREATIVE SERVICESUnique to Zoom, we offer clients free creative services and access to our artists to help customize the creative for the medium of murals. Murals are special so why use standard creative?

COLLABORATIONS WITH CREATIVE SHOPS

STRAIGHT REPRODUCTIONS

ZOOM ARTIST-DESIGNED CREATIVE

CUSTOMIZATION OF CREATIVE PER MARKET

Page 9: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 9

UNIQUE CREATIVE PLACEMENTS

GETTING CREATIVEMural designs and placement locations can be bold and ground-breaking. Zoom can design visuals or develop concepts that can help take a campaign to the next level.

Page 10: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 10

LIVE MURAL EVENTSMurals are not a passive media. Zoom stages live mural events that can engage consumers on a level that goes far beyond the wall.

LIVE MURALS AT COMIC-CON

CUSTOM TAGGING AT X-GAMES

COMMUNITY EVENTS WITH ARTISTS

MURAL PLACEMENTS AT CONCERTS

Page 11: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 11

SOCIAL EXTENSIONSMurals are amazing content for social media. The visuals and appeal of murals make for great social media connections. Zoom makes it all happen.

SOCIAL MEDIA ACTIVATIONS

Page 12: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 12

BEYOND THE WALL

INTEGRATED PROGRAMSZoom goes beyond walls to create integrated programs. The artistry of murals and graffiti resonates in powerful ways that can amplify a campaign. Let’s get creative

CUSTOM-BRANDED SNOWBOARDS

PR STUNTS

CLOTHING LINES

CUSTOM-DESIGNED BOTTLES

BRANDED SURFBOARDS

Page 13: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 13

YOU’RE IN GOOD COMPANY

7 ELEVEN

A&E

ABSOLUT

ACTIVISION

ADULT SWIM

ARMY NATIONAL GUARD

BEAM GLOBAL

CADBURY

THE CARTOON NETWORK

COCA-COLA

COMEDY CENTRAL

CONVERSE

DIAGEO

DISNEY

DPSG

FIAT

FORD MOTORS

GENTLEMAN JACK

HEINEKEN

HENDRICK’S GIN

HONDA

HTC

JET BLUE

KRAFT

LEXUS

LOWE’S

MICROSOFT

MILLERCORRS

NATIONAL GEOGRAPHIC

NESTLE WATERS

NEW CASTLE

NY STATE LOTTERY

PABST BREWING CO

PEPSI

PERNOD RICARD

POWER RANGERS

REEBOK

SKYY SPIRITS

SOBIESKI

SONY PICTURES

SOYJOY

TIMBERLAND

TURNER BROADCASTING

UNILEVER

VANS

VERTEX PHARMACEUTICALS

VITA COCO

VITAMIN WATER

VH1

WARNER BROTHERS

Page 14: 2014 ZoomMurals Media Kit

ZOOM MEDIA & MARKETING MURALS MEDIA KIT 14

OFFICES

NEW YORK, NY112 MADISON AVENUE,

8TH FLOOR

NEW YORK, NY 10016

T: 212-685-7981

F: 212-634-0041

[email protected]

CHICAGO, IL549 W. RANDOLPH,

SUITE 600

CHICAGO, IL 60661

T: 312-492-7871

F: 312-775-1732

[email protected]

LOS ANGELES, CA11340 WEST OLYMPIC,

SUITE 381

LOS ANGELES, CA 90064

T: 310-914-5800

F: 310-914-5011

[email protected]