pacificsd media kit 2014

M A G A Z I N E

San Diego

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san diego’s

wherewhen&wow!

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why we do what we do…Pacific believes San Diego is the coolest city in the country. Pacific exists to connect San Diegans with the best our city has to offer.

what we do…Pacific makes our advertising partners successful by exposing them to a vast audience of active, upscale, 25-44 year-old San Diego consumers.

how we do it…Pacific empowers our advertising partners to reach this coveted demographic of San Diego consumers via:

Print*internetSocial Mediae-Mail Street teaMguerrilla MarketingeventS

*Pacific print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.

m i s s i o n

facebook.com/pacificsd • twitter @pacificsd • 619.296.6300 • PacificSandiego.coM

150,000magazine readers

19,000facebook fans

10,000twitter followers

14,500e-mail subscribers

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NATALIE PACKMISS CALIFORNIA USA

ARCHITECT

GRAHAM DOWNES CHANGES HISTORY

THE PRINCIPALS OF HOME LIFE—INSIDE & OUT

LATINO FILM FESTIVAL

PADRES PREVIEW

SDSU HOOPS VIDEO GOES VIRAL

HOMETOWN HOMEBREWERS CHEER, I-P-YAY!

CHAINSAW’S SWEET 16

(OF NOTORIOUSLUNATICS)

S A N D I E G O ’ S W H E R E , W H E N A N D W O W

Pacific reaches San Diego’s 25-44 year-old active consumers to accomplish the company’s primary business objective: making our advertising partners successful.

d e m o g r a P h i c s


magazine readers

TOTAL AUDIENCE (AS OF 11/25/13) 19,003facebook fans

18-24 25-34 35-44 45-54 55-64 65+

feMale 55.3%

Male 43.1%

7.4% 28.1% 11.8% 4.8% 2.1% 1.1%

4.4% 18.9% 12.3% 4.5% 1.7% 1.3%

Under 21 21-34 35-44 21-44 45+

1% 64% 22% 86% 13%

Female Male

56% 44%

gender

age

Under $50,000 $50,000-$74,999 $75,000-$99,999 $100,000+

23% 27% 16% 34%

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Independent, third-party audience research

conducted by

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residential mail: 14,000 copiesEvery month, 14,000 copies of Pacific are mailed to residences in upscale San Diego neighborhoods from Downtown to Carlsbad. Pacific campaigns are more effective and cost 90 percent less than traditional direct-mail campaigns.

waiting rooms: 1,000 copiesEvery month, Pacific is mailed to high-traffic waiting rooms: doctors’ and dentists’ offices, beauty salons, spas, etc. Imagine how many readers are exposed to the magazine at just one hair salon, and then multiply that number by 1,000.

retail Hotspots: 17,500 copiesEvery month, Pacific readers pick up their hometown magazine from 475 retail outlets across the county, including many of the city’s top restaurants, hotels, bars, boutiques, salons, spas, coffee shops, gyms and other high-visibility locations.

grocery/drUg stores: 3,500 copiesEvery month, Pacific has high-visibility distribution racks at Ralph’s grocery stores and CVS drug stores, enabling our advertising partners to reach San Diego consumers while they’re shopping for food, beverages, sun block, makeup, etc.

Pacific’s strategic distribution methodology gives our advertising partners exclusive access to 25-44 year-old San Diego consumers everywhere they live, work, play, eat, shop and exercise.

d i s t r i b u t i o n


15,000coPies mailed

21,000coPies Picked uP

36,000total coPies Per month

475high-traffic distributionhotsPots

475high-traffic distributionhotsPots

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Want 30 geniuses at your next event? Call Mensa. But if you’re looking for up to 40 intelligent, marketing-minded San Diego go-getters (for an hour, a day or a month), call Pacific. Our illustrious Street Team will learn about your company, become your guerrilla marketing force and make you look and feel great. We’ll even throw in a couple geniuses for good measure.


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Pacific serves as the county’s hip, cultural barometer, highlighting the Where, When and WOW! of America’s Finest City. Leading the conversation on the region’s dining, style, art, culture and entertainment for more than 150,000 progressive, fashion-forward and upwardly mobile consumers, the magazine delivers locally relevant editorial content created by the region’s top writers and photographers.

January PHOTOGRAPHY Behold, Bewilder, Point + ShootFebruary LOVE Kiss, Tell, RepeatMarch HOMEFRONT Dwell, Design, DecorateApril ART Paint, Sculpt, WatchMay INTERNATIONAL Meet, Experience, TravelJune WATER Surf, Soak, Splash (+ Summer Dining Preview)July ADVENTURE Explore, Dare, DiscoverAugust MUSIC Listen, Groove, Jam September AUTOMOTION Vroom!, Strut, Motorvate (+ Fall Fashion Preview)October TECH Innovate, Fabricate, LaunchNovember DINING Taste, Sizzle, SavorDecember HOLIDAY 3…2…1…

2 0 1 4 e d i t o r i a l c a l e n d a r

san diego’s

wherewhen&wow!

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MAGAZINE ADVERTISING RATES* (monthly rates shown)

F E B R UA R Y 2 0 1 3

PACIFICSANDIEGO.COM

PLAYMATE RAQUELPOMPLUN

Getting Naked in the Year of the SnakeHot Prospects in Cool Golden HillSteamy Blind Date Produces Love Potion CW6 Reporter Ruben Galvan Like You’ve Never Seen Him

Pacific provides hyper-effective, ultra-efficient ways to reach 25-44 year-old San Diego consumers.

a d v e r t i s i n g

facebook.com/pacificsd • twitter @pacificsd • 619.296.6300 • pAcIfIcSANDIEGo.coM

Ad Size 1x 3x 6x 12xFull-Page $3,200 $2,900 $2,600 $2,300

2/3-Page

1/2-Page

1/3-Page

1/4-Page

1/8-Page $800 $700 $600 $500

Premium Positions 1x 3x 6x 12xTwo-Page Cover

Back Cover

Inside Front Cover

Two-Page Spread

Inside Back Cover

*Pacific print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.

DIGITAl ADVERTISING RATES E-mail Campaigns 1x 3x 6x 12xDedicated E-mail

Newsletter Skin

Top Banner

Newsletter Banner

Website (monthly) 1x 3x 6x 12xHomepage Header

Homepage Rotator

Click-Thru Page

Web Post/Story

Columnar Ad

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s P e c i f i c a t i o n s


MagaZine ad SPecS

TWO-PAGE SPREAD (18.25”w x 11.125”h) FULL PAGE (9.25”w x 11.125”h)

2/3 PAGE 1/2 PAGE 1/2 PAGE (HORIZ.)

1/3 PAGE (SQUARE) 1/3 PAGE (VERT.) 1/4 PAGE 1/8 PAGE

5”w x 9.875”h 3.875”wx

9.875”h

8”wx

4.75”h

3.875”w x

4.75”h

2.5”w x 9.875”h

5”w x

4.75”h3.875”w

x 2.25”h

two-Page SPreadTRIM: 18”w x 10.875”hBLEED: 18.25”w X 11.125”h

full PageTRIM: 9”w x 10.875”hBLEED: 9.25”w X 11.125”h

2/3 pageVERTICAL: 5”w x 9.875”h

1/2 pageVERTICAL: 3.875”w x 9.875”hHORIZONTAL: 8”w x 4.75”h

1/4 page3.875”w x 4.75”h

1/3 pageVERTICAL: 2.5”w x 9.875”hSQUARE: 5”w x 4.75”h

1/8 pageVERTICAL: 3.875”w x 2.25”h

gatefold covertwo-Page SPreadTRIM: 17.125”w x 10.875”hBLEED: 17.375”w x 11.125”h

full PageTRIM: 8.3125”w x 10.875”hBLEED: 8.4375”w x 11.125”h

triM9”w x 10.875”h

live area 8”w x 9.875”h

keep all live matter (including text) .5 inches from trim on all sides.

bleed9.25”w x 11.125”h

accePted fileS: Illustrator, InDesign, Photoshop EPS, PDF, TIFF or JPG. CMYK files at 300 dpi resolution. Rich Black: C: 40%, M: 25%, Y: 25%, K: 100%include fonts and support files with indesign and illustrator files.

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M A G A Z I N E

San Diego

san diego’s

wherewhen&wow!


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pacificsd media kit 2014

Documents

copies of pacific

pacific campaigns

yearold san diego consumers

pacific readers

compacificsd twitter

copiesevery month

san diegans

pacific print campaigns