media kit bloggernet 2014

13
Media Kit 2014

Upload: vivian-buck

Post on 13-Jan-2015

250 views

Category:

Marketing


4 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Media kit BloggerNet 2014

Media Kit 2014���

Page 2: Media kit BloggerNet 2014

���OBSERVATION���

Today, we live in a constant connected world where people are influenced by a new generation of medias.������New influencers became a major information source.������50% of internet users have consulted a blog before buying online and 31% are influenced by blogs.���

Page 3: Media kit BloggerNet 2014

���CONCEPT���

BloggerNet is a network of influencers in the fashion, beauty and lifestyle industry. ������We connect your brand with a highly qualified network of influencers.������1.  Reach top worldwide influencers���2.  Collaborate and become a social leader���3.  Use word-to-mouth marketing to expand your brand

awareness to your final customers���������  

300���INFLUENCERS���

REGIONS������EUROPE, CHINA���AND RUSSIA���

7.8 M���GLOBAL REACH���

Reach influencers (in green) and increase your brand awareness from the top-level to the mass market.���

Page 4: Media kit BloggerNet 2014

���OUR NETWORK���

Composition������ ���������������������  "      

Ø  Blog- and social media statistics of 300 influencers���

Ø  Countries: Sweden, Denmark, Finland, The Netherlands, Belgium, Germany, UK, France, Spain, Portugal, Italy, China, East European countries and Russia, Brazil, Canada���

Ø  Between 18-40 years old���Ø  Highly added value on

Instagram, Facebook, Twitter, and their blogs���

Ø  Reach: 7.8M people���Ø  Each influencer has an average

of 30.000 till 160.000 readers���

Page 5: Media kit BloggerNet 2014

���OUR NETWORK���

Get your brand connected with your consumers by collaborating with the right influencers and realizing different types of projects such as:������Ø  Advertorial���Ø  Product placement���Ø  Promotion through the social

media channels of the blogger ���Ø  Category sponsorship ���Ø  Presence event ���Ø  Online bannering ���Ø  Video shoot���Ø  Review���Ø  Creative concepts���

Page 6: Media kit BloggerNet 2014

Women who want to know everything about their favorite influencers.���These social influencers blog about fashion, beauty, lifestyle, travel and trends.������Target Audience���Women, 18-40, average/high educated, ���high interest in:���•  Fashion���•  Beauty���•  Lifestyle���•  Traveling���•  Quality & Luxury���•  Mix & Match���������

BloggerNet’s market segment������ ������������������  "      

Page 7: Media kit BloggerNet 2014

PHILIPS CITY SCAPE������A group of international bloggers found fashion inspiration in music and mixed their Philips Citiscape headphones with their outfit looks. Their audience were able to interact with the looks. They could win a pair of headphones to take the challenge themselves.������INFLUENCERS IN OUR NETWORK WHO WORKED ON THIS������Lovely By Lucy and Just Like Sushi���

Page 8: Media kit BloggerNet 2014

PRODUCT PLACEMENTS���Creating brand awareness by outfit posts or ���getting featured on online platforms.������EXAMPLES OF OUR INFLUENCERS ������The Golden Diamonds, Cats & Dogs, IM NEXT, ���Frichic, Cindiddy, Looklab���

Page 9: Media kit BloggerNet 2014

DKNY LOOKS���Let three bloggers style the DKNY new collection pieces in the Amsterdam city environment. A Style Off decided who was going to be the official DKNY Resort ambassador in de Bijenkorf warehouse. ������INFLUENCERS IN OUR NETWORK WHO WORKED ON THIS������Lovely by Lucy������������

Page 10: Media kit BloggerNet 2014

DIESEL DENIM SPECIAL���A pair of Diesel Skinzee, twenty bloggers, 5 countries, one result; always the perfect fit. Resulting in an interactive page showcasing video's, looks and events.������INFLUENCERS IN OUR NETWORK WHO WORKED ON THIS������Linda Tol and Lovely by Lucy���

Page 11: Media kit BloggerNet 2014

Rates������ ���������������������  "      

Rates depend on blog- and social media statistics per influencer. ������Please enquire about our rates for:���Ø  Advertorial���Ø  Product placement���Ø  Promotion through the social media

channels of the blogger ���Ø  Category sponsorship ���Ø  Presence event ���Ø  Online bannering ���Ø  Video shoot���Ø  Review���Ø  Creative concepts���

Page 12: Media kit BloggerNet 2014

GET ENGAGED WITH ��� YOUR TARGET AUDIENCE NOW!���

Page 13: Media kit BloggerNet 2014

������

Don’t hesitate to contact us at [email protected] ���or join us www.bloggernet.eu ������ ���

T: +31 6 37 424 040 E: [email protected] W: www.bloggernet.eu���