jump onto blogging bandwagon

Website: www.strategicoutsourcingservices.com Email: [email protected] Call Us: 080-41435564, +91-9901065612

Jump onto the

Blogging Bandwagon


Commercial businesses started realizing the

importance of blogging to market their products and

services. Creating relationships became easier with

blogs through two-way conversations. Customers could

understand the transparency of the business through

this medium and also got an in-depth picture of the

products and services.

Eventually, business blogs made customers feel

involved and important. What was once used as a

platform to share personal thoughts and opinions,

quickly took the shape of a powerful social interaction

medium.

The word ‘blog’ is derived from ‘web log’ and initially began as online diaries. Blogs are updated

frequently, sometimes several times a day. Blogs have fresh content that compel readers to come

back to them in search of new information.

WHY SHOULD YOU BLOG?The power of the blogosphere is increasing at an unprecedented rate and embracing the social web

is now must for every business owner. Blogging is a simple way to not only communicate with

customers but is a unique way to promote businesses.

Corporate marketers have no other choice but to give in to the popularity of business blogs. Writing

a blog and commenting on other’s blogs are effective ways to market a business.

Joining in discussions in social networking sites such as Facebook and LinkedIn are great ways to speak a word about your business. These social web tools act as an extension of the brand’s vision and image.

A blog unlike a website is extremely dynamic. They can be updated easily and hence transmit information faster than websites. Also, creating a blog barely requires any technical skills and search engines pick them up in no time.

It might be argued that businesses can exist and continue making profits even without a blog. However, the truth is, it is beneficial for businesses to invest the time, budget and resources to add value to their customer’s experiences with the company and its products.


The content for commercial blogs should be representative of the brand image and the product. The

following are certain simple guidelines while writing for business blogs:

Blog posts need to be conversational and informal –

it has to make the reader feel that he is being heard

at, and not simply talked to. A business blog is

completely different from a newspaper or a print

magazine. It is an electronic medium that connects

the buyer and the seller. They are meant for creating

social conversations that are capable of converting

into a lead and increase sales.

WHAT TO WRITE ABOUT?

Do not reiterate any information while writing blog posts. Create unique content for each blog posts to have the prospect come back. Blogging is a great opportunity to provide exclusive information about the company and its products.

Never ever miss responding to a customer query or comment. These can be the first point of contact with your customer. Take criticisms at your stride and make decent, professional comments while replying back.

Refrain from using too many jargons in your business blog. Blog posts should not read like corporate brochures or whitepapers. Explain the purpose of your business in simple, lucid language.

Give due to the importance to the fact that your readers are busy and give them only the information they need. It is not a good idea to talk about the company’s employee rewarding policy in its blog. Rather, write about the features and benefits of your products and how it can make your customer’s life easier.

Finally, avoid disclosing any confidential details of the company. Stay honest about the sources of your statistical facts and reports and do not mention customers’, vendors’ and clients’ name without their consent.


While creating and maintaining a blog is very easy and economic, effective blog writing is very tricky

and time-consuming. Business blogs often demand real-time industry data that requires strategic

online research and access to industry reports. Business owners often lack the time and resources

to maintain professional blogs. As a result, professional business bloggers are in great demand

these days.

Before you start a business blog, you must clearly

define its objectives. If you plan to do it yourself,

spend considerable amount of time to learn the trade.

This involves not only writing blog posts but also

responding to comments and marketing the blog.

Then comes SEO, blog marketing, etc. which would

help the blog gain visibility on the Internet.

WHY HIRE A PROFESSIONAL BLOGGER?

If you do not have time for strategic marketing of your blogs, hire a professional blogger. Professional bloggers have the complete know-how of creating a successful business blog. They can write compelling content, interact on the web and make the blog search engine friendly. Moreover, if you hire the services of a content provider, you will have dual benefits of content creation and also marketing it.

It is critical for advertisers to decide how to make use of blogging to promote a business. The fact is whatever is published about a company stays online forever. Clearly, a business blog is instrumental in creating a strong online presence for any business. It is very important to decide upon the right marketing strategies and be patient to see your business grow.

About Strategic Outsourcing Services

Strategic Outsourcing Services, a division of Champions Group was established in the year 1999 in US, and 2003 in India. It was founded with the aim of helping companies do marketing in an organized and innovative manner. Since its inception, Strategic has not only worked towards helping clients achieve their business goals, but also surpassed them through Responsible Marketing.

With over 1500 employees spread across India and US; Strategic has catered to over 30% of Fortune 500 companies. The company and all its employees believe in 4Ps; namely, Personal Integrity, Prompt Fulfillment, Professional Development and Positive Energy. For more information, visit our website at http://strategicoutsourcingservices.com

jump onto blogging bandwagon

Documents