Jump Ramp Games exceeds its aggressive benchmarks for customer

lifetime value by 30% with Fluent app install campaign

Background

.After launching Lucktastic, a casual mobile gaming app

that offers users a chance to win real prizes and earn

rewards every day, Jump Ramp Games wanted to increase

awareness and drive app installs at scale, but was limited

by the lack of enough relevant, in-app inventory to advertise

on. Given the synergies between Fluent’s massive mobile

web user base and Jump Ramp’s target audience for Luck-

tastic, the company called on Fluent to execute a targeted

acquisition campaign designed to drive thousands of app

installs each month.

Campaign

Jump Ramp partnered with Fluent to acquire engaged

Android users with very specific psychographic character-

istics. Beyond just driving new users to download the app,

Jump Ramp was specifically interested in users who would

engage with the app immediately and continue to play

regularly. Fluent’s proprietary survey platform pre-qualified

users to ensure that they met the profile of highly engaged

app installers and users. Campaign feedback data was used

to perpetually optimize ad targeting, resulting in ongoing

increases in install volume and engagement levels.

“Fluent is a highly differentiated partner in the app install marketplace. Their unique mobile web inventory has enabled us to exceed our monthly user

acquisition goals, and their approach to pre-qualifying each individual through self-declared user insights has generated exceptional engagement levels.”

–Ngozi Ogbonna, Mobile Acquisition Marketing Lead at Jump Ramp Games

CASE STUDY

Results

In the first month of the campaign, Fluent drove tens

of thousands of installs of Lucktastic. With continuous

optimization, that number increased by over 50% in the

second month. More importantly, those installs were by

engaged users who opened the app and played regularly,

hitting Jump Ramp’s internal benchmark for retention and

exceeding the benchmark for lifetime value by 30% within

just 2 months of launching the campaign.

30%HIGHER

LIFETIME VALUE

50%MORE NEWINSTALLS

ABOUT FLUENTFluent, LLC, a cogint company (Nasdaq: COGT), is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. The company is headquartered in New York City. For more information visit www.fluentco.com.

fluentco.com I sales@fluentco.com I 646.647.2966