jumping to light speed (spotlight session at stc 2014)

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Copyright © Joe Gollner 2014 Jumping to Light Speed: Adapting to Global Realities @joegollner

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A spotlight session from the STC Summit 2014 (#STC14). It sought, in a short 20 minute slot, to introduce the challenges facing technical communicators and a framework (rooted on the work of Hippocrates) for thinking about both leadership and content. A Star Trek theme is mixed in for good measure. Thanks to @maxwellhoffmann for the photo of me presenting this talk (included on the last slide)

TRANSCRIPT

Page 1: Jumping to Light Speed (Spotlight Session at STC 2014)

Copyright © Joe Gollner 2014

Jumping to Light Speed:Adapting to Global Realities

@joegollner

Page 2: Jumping to Light Speed (Spotlight Session at STC 2014)

Content

The Final Frontier

Page 3: Jumping to Light Speed (Spotlight Session at STC 2014)

Four Big Challenges

STREAMLINE PROCESSES INCREASE BENEFITS

REACH CUSTOMERSCUT COSTS

Digital

Content

We are being asked to…

Page 4: Jumping to Light Speed (Spotlight Session at STC 2014)

The Four Humours of Leadership

Phlegmatic

Melancholic

Choleric

Sanguine

IMPROVE INNOVATE

INVOLVEIMPLEMENT

Technology Design

Business Justification

Quality Improvement

Sustainable Investment

Risk Minimization

Unifying Vision

Strategic Direction

Knowledge Advancement

Change Initiation

Guiding Principles

Team Building

Effective Dialogue

Transition Support

Stakeholder Engagement

Community Involvement

Problem Solving

Effective Governance

Project Control

Financial Administration

Technology Management

Reason

Realism

Idealism

Emotion

Acknowledgement: Hippocrates (460 BC – 377 BC)

Page 5: Jumping to Light Speed (Spotlight Session at STC 2014)

Back on the EnterpriseIN

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Page 6: Jumping to Light Speed (Spotlight Session at STC 2014)

What Role do you play? Or what colour is your jersey?

This is not

Scotty!

Page 7: Jumping to Light Speed (Spotlight Session at STC 2014)

Back in the Real World: Case StudyIN

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Page 8: Jumping to Light Speed (Spotlight Session at STC 2014)

Alchemy & the Search for the Fifth Element (Elixer)

Page 9: Jumping to Light Speed (Spotlight Session at STC 2014)

Bringing the Humours Together with a Fifth ElementIN

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INTEGRATE

Some within the STC community have likened me to a Talosian (center)

Page 10: Jumping to Light Speed (Spotlight Session at STC 2014)

The Key to Success – Engaging All Leadership Styles

Away Team arrives in Arizona

Page 11: Jumping to Light Speed (Spotlight Session at STC 2014)

The Fifth Element in the Content Life CycleIN

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ContentAcquisition

ContentDelivery

ContentManagement

ContentEngagement

ContentStrategy

Recognize Content as Potential Information & follow this insight to its logical conclusion

Page 12: Jumping to Light Speed (Spotlight Session at STC 2014)

Making ConnectionsJoe GollnerGnostyx Research [email protected]: @joegollner

Blog: The Content Philosopher

www.gollner.ca