jumpstart - loa montreal meetup
DESCRIPTION
Provide simple to consume pieces of information for website owners and those interested in beginning a website venture.TRANSCRIPT
JumpstartInsightful & Professional Website Advice
Presented by Tom HartmanHead of Operations (Uniseo)
Senior Programmer (RedstoneX)Lead Web Developer (Goose & Gander)
As Easy as it GetsSimple pieces of information for web entrepreneurs.
On Today’s AgendaStarting Your Website (35 minutes)
Improving Your Website (45 minutes)
Money Making Models (10 minutes)
E-commerce Suggestions (5 minutes)
Useful Tools (5 minutes)
Questions and Answers (20 minutes)
Starting Your WebsiteLook before you leap.
Is a website a good idea?Is my audience mostly online or offline?
Do I have the time, money and energy to invest?
Can I afford to fail?
Am I willing to learn from others?
Can I trust others to work on my behalf?
What is my ultimate goal?Do I want to make money?
Do I want to spread information?
Do I want to provide entertainment?
How will I know when I’ve succeeded?
How much money do I want to make? And how often?
Do I want to reach a large number of people or just a certain group or type of person?
Is this an ongoing project or a short-term one?
Improving Your WebsiteNo such thing as a finished website.
Does my website’s design need to be revamped?
Is the design of my website helping or hindering my success?
Is the text easy to read?
Do all my images support my goal?
Are my colors distracting or alluring?
Is my layout intuitive?
Does my website’s code need to be updated?
Am I using the most up-to-date version of my software?
How long has it been since my code has been reviewed?
Does my website work on mobile devices? Does it need to?
Do I have regular backups of my website?
Backup Your WebsiteFor crying out loud: Back. It. Up.
No, really. Backup it up.Seriously. Before you go to sleep tonight, make sure you have a
backup.
Is my website properly optimized?
Can my website be found by search engines (SEO)?
Does my website take too long to load?
How many clicks does it take to get from my home page to the content people are looking for?
Am I marketing my website the way I need to?Am I gathering statistics about my visitors?
Do I know if my existing marketing strategy is effective? Can I even define it?
Am I clear about the marketing options available to me?
Am I marketing to people or to patterns?
Money Making Models
• Sell individual physical and digital products
• Advertising (contextual, native advertising, advertorials, data sale, affiliate)
• Direct or indirect service offerings
• Subscriptions
• Website flipping
• Donations
• Investors
E-commerce Suggestions
• Use OpenCart
• Images sell your product
• Easy checkouts = higher conversions
• Optimize category pages
Useful Tools• WordPress
• Google Analytics
• Google Keyword Planner
• CrazyEgg
• Facebook Insights
• Forums, Forums, Forums
Questions and AnswersIf there’s time…