LifeStyle Techjumptogoal.com

Stanford University, Technology Entrepreneurship - 2012

No more excuses

Started to achieve your goal many times?

Failed to accomplish many times?

Always calm yourself with excuses?

Enough!

» We can help you to make your progress public.

» This way you will never use any excuses.

» This way you will have to show your progress to few chosen friends on a regular basis.

» Set your goal and add few friends to judge you.

» Track your goals throughmobile application.Create and post proofsthat show your progress(e.g. if your goal is to stopsmoking, then the proof is ashort video of you asking a sellernot to cell you any cigarettes ever)

» Track progress of your friends, check their reportsand proofs, post comments through mobile applicationor a website.

» Get greetings when the goal is ahieved!

Meet the team

Natalia, team-lead.Tries herself in everything, and sad when can’t take more areas.

Timur, voice of reason. Always have lots of solutions, but have not enough time to implement them.

Oleksandr, PR and media creator. Can reach people everywhere to discuss our project

Igor, Android developer. Critical, cynic, fair. Strongly believes in Lean startup strategy.

» We’ve tested all aspects of business model.

» We’ve found few key problems in business model, and now we’re pivoting our project.

» Key problems:

» 1. Amount that people can pay per app.

» 2. Costs of marketing campaign.

(you can read about our tests here: http://jumptogoal.weebly.com/venture-lab.html)

Amount that people are willing to pay per app: $2

Potential market:All Android/iOS and Facebook users, living in US, who stated the following interests in their FB profile:Physical fitness, jogging, physical exercise, French language, German language, Motivation.8,811,540 people.Possible market size: 8,811,540 * 2/3 * $2 = $ 11,748,720 per year

Target market: Android/iOS and Facebook users, living in US, aged 22, who stated the following interests in their FB profile:Physical fitness, jogging, physical exercise, French language, German language, Motivation.406,100 ppl.Target market size: 406,100 * 2/3 * $2 = $ 541,466 per year

You can visit our marketing page here: http://join.jumptogoal.com/Or visit our website: www.jumptogoal.com

Revenue streams:

Product: mobile application.Revenue streams: paid subscribe - $2 (average) or one-time initial payment $2-10.In worst case: $2 initial payment:For possible market: $11,748,720 per app lifetime for one average user (8,811,540 ppl).For target market size in case of 100% market share: $541,466 (406,100 ppl) per app lifetime for one average user, or if we suppose we can get 10% market share it the first year, then $54,146 per first year (27,070 customers)Additional revenue streams: supplementary product selling in partnership (printed 3D objects), partnerships in context ad and discounts, commission for paid coaching.Additional revenue size should be tested after launching.

We’ve tested the assumptions and get following results based on real data:

Costs:

Mobile application

Test stage:

(with no costs per founders’ salary)

Product:Design: --

Mobile app development: --

Back-end: --

Website: --

Promotion: paid - $16,25 per user. Free – $0 per user, unknown scale.

If free, then 0 per first 1000 users.

Hosting: $6 per month.

Test stage time: up to 4 months

__________________

$24

Pre-operational stage:(with no costs per founders’ salary)Product:

Design: $20 per hour * 8 hours * 5 days * 4 weeks = $ 3200 (if outsourced)Web-app: $2500 * 3 month = $7500 (if hired)Mobile app: --Back-end: --Website: $2500 * 2 months = $5000 (if hired)Testing: $ 1000 * 2 months = $ 2000

Promotion: paid - $16,25 per user. Free – $0 per user, unknown scale.For 10,000 test users per 5 months and paid promotion, $162,500 per 1st yearMedia creation: $3000Hosting: $6 * 5 = $ 30Stage time: up to 5 months____________________Without taxes. Without paid promotion: $20,730With paid promotion: + $812,500

No revenues

Operational stage, per 1st year:(with no costs per founders’ salary)

Product:Development and improvement (part-time per 2 developers): $ 1000 * 2 * 12 = $ 24,000iOS mobile app: $ 2000 * 5 = $ 10,000

Promotion: Promotion: paid - $16,25 per user. Free – $0 per user, but unknown scale.If paid, $439,887 per year IF everyone pays (100% user => paid user conversion). If 20% conversion, then $2,199,435Support: $ 1000 * 12 = $ 12,000PR: depends on PR placement. In US, starting from $ 1,500 (part-time) * 12 = $18,000Accounting: $800 * 12 = $ 9,600Fees: 30% to distributor: $54,146 * 0,3 = $ 12,000Taxation: if Ukrainian, then 5%._________________Without taxes, without paid promotion: $85,600

Revenue per 1st year: $54,146

This way, we’re going to concentrate on:

- Creating more added value for the user in order to provide more valuable product. We’re going to shift our model from “revenue from app” to “revenue from service”.

- Trying to launch free promotional campaigns (e.g. SEO, virus marketing, community building etc.)

We’ve decided to work next two month over this project and try make it work.

We’re going to do our best! Wish us luck!

Thank you for your attention

LifeStyle Tech Team.