june 2009 memory reed harris county high school what is e-commerce? mkt-em-2
TRANSCRIPT
June 2009Memory Reed Harris County High
School
What is E-Commerce?
MKT-EM-2
June 2009Memory Reed Harris County High
School
What is E-Commerce?
Electronic CommerceBusiness to Consumer (B2C)Business to Business (B2B)Consumer to Consumer (C2C)Doing business electronically - by internet, telephone, cell phone, etc.
June 2009Memory Reed Harris County High
School
Business to Consumer E-Commerce
Consumers purchasing products via the web.Go on a search engine (Google, Yahoo, etc.)Find what is wantedPut in credit card #Open package in a few days
Online finance, tracking packages, etc.
June 2009Memory Reed Harris County High
School
Business to Business E-Commerce
Electronic Data Interchange (EDI)Computers exchanging business information between businesses that do business together
Electronic CatalogsElectronic Payment SystemsIntranets (closed networks between groups or in a company)
June 2009Memory Reed Harris County High
School
Consumer to Consumer E-Commerce
Consumers sell to other consumers via the internetConsumers sell via auction sites such as E-bayConsumers sell used products via E-commerce sites such as Amazon.comConsumers sell via “online classifieds” sites such as Craigslist.com
June 2009Memory Reed Harris County High
School
Advantages & Disadvantages of E-commerce
AdvantagesLarger customer baseCheaper, faster and more convenient messagingReal-time information
DisadvantagesSecurity - data could be intercepted by othersInternet problems can keep your website from working properly
June 2009Memory Reed Harris County High
School
How does it work?Consumer finds the merchant’s website.He/she finds something to buyMoves to the online transaction serverAt this point most information is encryptedPlaces order and moves through a private gateway to a Processing Network where the acquiring banks complete or deny the transactionThis usually takes less than 10 seconds.Secure Socket Layer technology is safe
June 2009Memory Reed Harris County High
School
Secure Socket Layer Technology
Enables encryption of sensitive information during online transactionsContains unique, authenticated information about the certificate holderA Certificate Authority verifies the identity of the certificate owner when it is issued.
June 2009Memory Reed Harris County High
School
When do you need SSL?You have an online store or accept online orders and credit cardsYou offer a login or sign in on your siteYou process sensitive data such as address, birth date, license, or ID numbersYou need to comply with privacy and security requirementsYou value privacy and expect others to trust you.
June 2009Memory Reed Harris County High
School
How Encryption Works
An SSL Certificate encrypts data during transmission (scrambles data) to cover the data so others can’t read it.Each SSL Certificate has a public key and a private keyPublic is used to encrypt informationPrivate is used to decipher it
June 2009Memory Reed Harris County High
School
It’s All About Security!
When a web browser points to a secure domain, the SSL handshake authenticates the server (web site) and the client (web browser)A unique session key is established and transmission can begin.True 128-bit SSL Certificates enable every site visitor to experience the strongest SSL encryption available to them.
June 2009Memory Reed Harris County High
School
SSL AuthenticationSSL Certificates are created for particular servers in specific domains for a verified business entity.When the SSL handshake occurs, the browser requires authentication information from the server.Clicking on the closed padlock or certain SSL trust marks, the web site visitor sees the authenticated organizations name.If information doesn’t match or the certificate is expired, the browser displays an error message or warning.
June 2009Memory Reed Harris County High
School
Why Do I Care?
Like a passport or driver’s license, an SSL Certificate is issued by a trusted source, known as a Certificate Authority (CA). Many CAs simply verify the domain name and issue the certificate. Some verify the existence of the business, the ownership of the domain name and the authority to apply for the certificate.
June 2009Memory Reed Harris County High
School
E-commerce BenefitsNo barriers of time or distance.Direct cost-of-sale for an order taken from a web site is lower than through traditional meansPractically eliminates processing errors and is faster and more convenient for customersIdeal for niche productsCheapest means of doing businessImproves competitive position of businesses
June 2009Memory Reed Harris County High
School
E-commerce Benefits (Cont.)
Reduces buyers’ decision-making time.Better buyer decisionsLess time is spent in resolving invoice and other discrepancies.Increased opportunities for buying alternative productsReduced delivery time, labor costs and costs of business
June 2009Memory Reed Harris County High
School
Website DevelopmentOnline storefrontSmooth flow of text that leads the customer to the appropriate pagesEnough pages to keep interestKeyword rich and key phrase richMulti-browser capabilityAll pages in site must be linked well and need text links rather than graphic links
June 2009Memory Reed Harris County High
School
Website Development (Cont.)
Include “Alt” attributes on images to boost rankings on search engines.Have effective images, images sell, some people have poor English literacy, some people are in a rush and don’t want to take time to read.Must have absolute security.Proper payment gateway must be in place.
June 2009Memory Reed Harris County High
School
Website Development (cont.)
Post photos of your productsPublish monthly newsletterSell onlineHave people e-mail youObtain info. about your online visitorsRule of thumb: 80% education, 20% marketingMake it intuitive, simple to navigate
June 2009Memory Reed Harris County High
School
Website Development (cont.)Give each page a short, unique, descriptive titleUse bulleted lists to make it easy to catch the key points and benefitsSubmit your site to many (all) search enginesTrade reciprocal links with other sitesSwap or buy banner advertisements on other sites
June 2009Memory Reed Harris County High
School
What is E-business?
It is the powerful business environment that is created when you connect critical business systems directly to customers, employees, vendors, and business partners, using Intranets, Extranets, E-commerce technologies, collaborative applications, and the Web.
June 2009Memory Reed Harris County High
School
E-Commerce vs. E-Business
E-Commerce is buying and selling via electronic means.E-Business is much more, it involves all parts of the business.E-Marketing, Customer Service, customer education, Logistics
June 2009Memory Reed Harris County High
School
Works Cited
http://www.ecommerceprogram.com/default.asp http://www.goecart.com/ecommerce_ebusiness_solutions.asp#website http://www.verisign.com/ssl/ssl-information