1. Introduction to LibraryResources Catherine FunnellLiaison Librarian(Law and Marketing&Enterprise)http://libguides.mdx.ac.uk/marketing

2. Welcome to Middlesex!Hello-My name is Catherine Funnell and I am your Liaison(Subject Support )Librarian for this academic yearThis is my email address and if you would like further help please contact me- c.funnell@mdx.ac.uk 3. Getting Started-UniHub Portal 4. First Place to Start-General Help 5. Logging into My UniHub 6. My Study 7. My Study 8. Access-Databases, Ebooks,Ejournals,Catalogueand much more! The Key Point to remember here is that you MUSTlog in to MY UNIHUB to access the subscriptionresources available to you-if you do not you wontbe able to get to them If you have trouble logging in to My UniHub oraccessing these resources contact the Web HelpDesk at....................... 9. Lets Look at the Library CatalogueFirst 10. Using the Library Catalogue 11. Results-Choose#3 12. Details and Copies Available 13. Where,What and When 14. Placing a Request 15. Click on Request 16. Click on Logout 17. Your Library Details 18. Library Subject Guides 19. Middlesex Subject GuidesClick on Marketing 20. Marketing Subject Guide 21. My Study forDatabases 22. DefinitionsDatabases-Large collections of many journalscontaining many more articles-Different databases cover different subjects-They all work slightly differently but allwill have a search box 23. Primary Databases Because.... Business Source Complete-journal articles,trade magazines,some market research information, even business/marketing videos Key Note-commercial market research database, extremely useful for coursework, investigating companies, market sectors, products 24. DatabasesKey Note 25. Key Note-One of your PrimaryDatabases 26. Key Note!!-Start Searching 27. Business Source Complete 28. Start Searching 29. DefinitionsJournals-Containarticles that discuss current research in veryspecific areas. Articles have abstracts-descriptions to tellyou what is in them-Short, academic magazines that come out regularly-Organised by date, volume and issue number, even whenthe journal is online.-You will use the databases to locate the journal articles ona particular subject 30. Reference/Citation Here is an example of a typical reference you would finein one of the databasesSengupta ,J. & Chan. 2010, Insincere Flattery ActuallyWorks: A Dual Attitudes Perspective, Journal ofMarketing Research,vol.47, no.1, pp.122-133 31. Library Catalogue/Journal TitleSearchTIPUse the Library Catalogue to do a Journal Keyword search for a particular Journal Title eg International Journal of Market Research 32. Web Help Desk 33. Logging in to the Web Help Desk 34. FAQs-More Help 35. Finally.................Dont hesitate to contact me if you need help with anything to do with the libraryc.funnell@mdx.ac.uk