june 2012 - web trends for marketing professionals
DESCRIPTION
The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can maximize your web presence.TRANSCRIPT
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Web Trends for Marketing Professionals
June 25, 2012, JerusalemBy: Miriam Schwab
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Who am I?
• Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies.
• Providing SEO and social media marketing services
• Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and SMX
• Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women.
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Women influence men online• Women sent fb friends a notification
that they had used an app• Men 1.5 times more likely to act on
the info than women• Men 49% more influential in general
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Twitter rolls out expanded tweets
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See @replies on verified Twitter accts
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Twitter Cards
• Like facebook Open Graph info• Gives control over how content is
displayed with tweet
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Twitter Cards (cont)
• Three card types– Summary - title, description, thumbnail
image, and Twitter account attribution– Photo - A Tweet sized photo card– Player - A Tweet sized
video/audio/media player card
• Add HTML to HEAD:<meta name="twitter:card“ content="summary">
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YouTube threatens MP3 download sites• Lawyers representing Google recently
sent a threatening letter to youtube-mp3.org and music-clips.net
• Google says they violate terms of service
• Google blocked their access to YouTube
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HOWTO: Prevent fb facial recognition
• Facebook will try to find pics of you, encourage friends to tag you.
• Can’t prevent fb from using facial recognition on your pics. Can do this:
1. Go to your privacy settings.2. Go to Timeline and Tagging. Click
Edit Settings.
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HOWTO: Prevent facial recognition (cont)
3. Go to the last option:
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HOWTO: Prevent facial recognition (cont)
4. Make sure No One is selected. (The other option is Friends.) Note how you have to opt-out, not opt-in
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Facebook makes your fb email default in timeline (for some)
• Facebook changed profile email settings without your knowledge
• Made you [email protected] email address your default email
• You can change it back…
HOWTO: Change your fb default email
1. Go to your profile page. Click About in top corner:
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HOWTO: Change your fb default email (cont)
2. Scroll down to contact info. Click Edit:
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HOWTO: Change your fb default email (cont)
3. Add/remove emails, choose who can see the email address, whether it will appear on timeline or not:
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U.S. Ambassador Uses Facebook To Send Message To Syrian
Military
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FB adds ability to Export events
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Pinterest adds attribution for more sites
• Etsy, 500px, Kickstarter, Slideshare and SoundCloud.
• Attribution can’t be removed or changed
• Pinterest will go back to add attribution to past pins
LinkedIn Targeted Status Updates rolls out to all• Philips saw a 106% increase in
engagement by followers after running Targeted Status Updates
• New followers insights page – demographics, growth, engagement
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LinkedIn Targeted Status Updates rolls out to
all (cont)• Why do people follow companies?– 67% to gain industry insights– 61% for company news– 49% are attracted by the peer
community
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WP launches 3.4! Features
• Easily embed tweets• Photo captions can be custom links• New theme customizer
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WP 3.4: LTR button in WYSIWYG
• Little known feature: in RTL installations, there is now a LTR button for adding LTR text easily. It toggles on/off:
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WP 3.4: LTR button in WYSIWYG (cont)
• Here’s how the HTML looks:
Via Yoav Farhi
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SEO: Careful with long title tags!
Google saw long title, so tried to find a “better” title. Lesson: make sure <title> is short, even if blog title is long. Here’s how…
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HOWTO: Control post <title> length with WordPress SEO
plugin• Blog post title:
• Appears on front-end:
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HOWTO: Control post <title> length with WordPress SEO plugin
(cont)• Post <title> - this is what Google
cares about:
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HOWTO: Control post <title> length with WordPress SEO plugin
(cont)• How the title looks on front-end:
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Snazzy new comment login with Jetpack plugin for WP
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Waze adds gas prices, discounts
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Users prefer mobile web to apps
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TOOLS
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Web Screenshots
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NEWS
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Sex offenders have to update fb status
• Louisiana has enacted a new law requiring sex offenders and child predators to disclose their criminal status on their Facebook and other social networking profiles.
• Sex offenders must include the crime for which they were convicted, the jurisdiction of their conviction, a description of their physical characteristics and a residential address within their profile.
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YouTube to make $3.6b this year• YouTube’s traffic growing at 20% per
quarter• Steadily placing more ads inside
videos.• Google will keep $2.4 billion of the
$3.6 billion, per YouTube’s revenue-sharing agreement with partners.
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THANKS!
illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentations