june 8th, 2015 liesl eichler clark principal, 5 lakes energy [email protected] michigan wine...

June 8th, 2015

Liesl Eichler ClarkPrincipal, 5 Lakes [email protected]

Michigan Wine SustainabilityInitiative

mailto:[email protected]

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Why a sustainability program?

www.5lakesenergy.com

Wineries and growers are good stewards of the land – including

water use, environmental practices and energy use.

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Why 5 Lakes?

5 Lakes Energy is a Michigan-based policy consulting firm offering services in clean energy and the environment to the public and private sector. We provide the strategic pathways that enable and accelerate adoption of clean energy technologies and sustainable practices.


Who are we?

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Why a sustainability program?A Michigan sustainability program:

• will support the message of local growing and local value. That local focus also connects with protection of the water and the environment around us.

• will support the bottom line. Decreasing energy use and increasing efficiency in water and energy use reduces waste and saves money.

• will build the Michigan wine brand and will help wineries communicate with consumers. There is retail/consumer demand for green practices – like the Wal-Mart sustainability initiative. The Michigan industry building it’s own program will support the wineries and growers responding to these demands and those of the MI Department of Environmental Quality.

Sustainability programs are often industry initiated and serve as a source of education to growers and wineries to support continual improvement.


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MI Sustainable Wine Feasibility Study


Survey Michigan

Wineries and Growers

Inventory Sustainability

Programs

Compile Possible

Formats for MI Program

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Survey Michigan Wineries and Growers

• Roundtables • Industry events • Online Survey – 65 responses• Webinars• MI Grape & Wine Conference

250+ contacts

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Survey Michigan



Programs

Compile Possible


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Sustainability in the Wine Industry

• California Sustainable Winegrowing Alliance (CSWA)

• Chile Sustainable Wine• Lodi Rules for Sustainable

Winegrowing• Long Island Sustainable

Winegrowing• Low Input Viticulture and

Enology (LIVE)• Napa Green• South Africa Integrity and

Sustainability Certified

• Sustainability in Practice (SIP)

• Sustainable Australia Winegrowing

• Sustainable Winegrowing New Zealand

• VineBalance (NY)• WineryWise (WA)• VineWise (WA)• Virginia Sustainable

Viticulture Program• And more!


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Lodi Rules• Started in 1992 by the Lodi Winegrape

Commission (LWC) • The Lodi Rules for Sustainable Winegrowing

endorsed by Protected Harvest in 2002• Workbook- 101 best practices in 6

chapters: Business Management, Human Resources, Ecosystem Management, Soil Management, Water Management, and Pest Management

• Over 20,000 acres have been “Certified Green” in Lodi AVA and 6,000 acres around the state

• 20 Wineries produce wine bearing the “Certified Green” seal


Low Input Viticulture and Enology (LIVE)

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• 501(c)3 Non-Profit founded in 1999 by a group of growers

• Provides educational resources, and acts as an independent 3rd party certifier of vineyards and wineries

• Standards endorsed by the International Organization for Biological and Integrated Control of Noxious Animals and Plants (IOBC)

• Certified Members: 274 Vineyards, 31 Wineries = 10,417 vineyard acres and 1,323,575 cases of wine produced by certified wineries



Research trips to California, Washington, and Oregon


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Market Demand• 2013 research by Wine Institute & PE International on consumer

and retail interest in sustainability• Consumers

34% of wine consumers across all segments consider environmental/sustainable attributes when making wine purchases

66% said they identify these eco-friendly attributes at the point of purchase via labels and in-store information

• Retail/Trade 37% sustainable attributes were frequently or very frequently

a factor in wine selection Communication: sustainability certification programs are

helpful (71%) as are seals on bottles (81%)


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Survey Michigan



Programs

Compile Possible


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Self-Assessment• Free and voluntary assessment of operations to determine

level of sustainability• Identify areas for improvement• Access educational resources, and permit information• Create action plans to reach goals• Run comparison reports by operation size, region, or

statewide• Employee engagement through action plans or conservation

plans• First step toward 3rd party certification


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Performance MetricsBenefits• Increase operational efficiency• Reduce natural resource use• Decreased costs• Measurable benefits to communicate to stakeholders• Connect practices with performance

Topics-CSWA tool developed by SureHarvest• Energy use (vineyards and wineries)• Water use (vineyards and wineries)• Greenhouse Gas Emission (vineyards and wineries)• Nitrogen use (vineyards)

“You can’t manage what you don’t measure”


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CertificationProcess• Meet pre-requisite standards identified in self-assessment• 3rd Party Audit• Associated costs• Follow-up audit (1 year, 3 year)• Multi-Certification Option

Benefits• Transparency• Brand Identity• Marketing/Promotion• Market competitiveness


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A way forward


MAEAP – Environm

ental Module

Energy Use

Water Use

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A way forward

Grant Funding USDA Specialty Crop Block Grants (WineryWise), NRCS,

REAP

Collaboration MAEAP, MSU Extension, Trade Association, Existing

Programs

Industry Supported Industry assessment like check-off


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Why a sustainability program?A Michigan sustainability program:

• will support the message of local growing and local value. That local focus also connects with protection of the water and the environment around us.

• will support the bottom line. Decreasing energy use and increasing efficiency in water and energy use reduces waste and saves money.

• will build the Michigan wine brand and will help wineries communicate with consumers. There is retail/consumer demand for green practices – like the Wal-Mart sustainability initiative. The Michigan industry building it’s own program will support the wineries and growers responding to these demands and those of the MI Department of Environmental Quality.

Sustainability programs are often industry initiated and serve as a source of education to growers and wineries to support continual improvement.


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Want to learn more?


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Application to other industries…


Sustainability

Recycling

Social Responsibility

Quality Management

Water Use and Conservation

Energy Use and

Conservation

Environmental Management

Risk Management

23www.5lakesenergy.com

Questions?

Cam [email protected]

231-631-1935

Liesl [email protected]

517-243-2860

Jamie [email protected]

517-897-4649




24www.5lakesenergy.com

june 8th, 2015 liesl eichler clark principal, 5 lakes energy [email protected] michigan wine...

Documents

mi program slide

survey michigan wineries

sustainable practices

energy use

michigan industry

wineries standards

lakes energy

michigan wine brand