Maak Fondsenwerving onweerstaanbaar

Liesl ElderDirector of DevelopmentUniversity of Oxford

14 September 2010

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Asking other people for money...

Philanthropy = “love of humanity”

Philanthropy: The desire to promote the welfare of others, expressed especially by the generous donation of money to good causes. (Oxford Dictionaries)

Generosity is a beautiful thing!

Science is cool!

Why do people give?

• Belief in the mission of University

• Confidence in the institution's leadership

• Institution will use the gift effectively

• Fiscal stability of institution

• The joy that comes from giving

• To make a difference / help others

• Advance a personal cause

• Sustaining academic excellence / investing in research• Because they were asked!

Is Philanthropy Alien to Dutch Culture?

Erasmus UniversityVU University AmsterdamRadboud UniversityConcertgebouwStedelijk MuseumRijks Museum

A tradition worth reviving!

Oxford’s Campaign

£1.56 Billion raised to date

Original goal: £1.25 Billion• Secured February 2012

New goal: £3 Billion• Secure £250 million annually for:• Student support, endowed chairs, capital projects,

college projects

Hallmarks of a successful fund raising project:

1. A compelling case for support

2. Strong leadership – internal and external

3. Sufficient potential donors

4. Adequate resources

5. Realistic expectations

6. Time!

Li Ka Shing Centre for Health Information and Discovery

A ‘cocktail’ of funders:•Li Ka Shing Foundation

•Higher Education Funding Council for

England

•British Heart Foundation

•Many pharmaceutical companies

•Wellcome Trust

•…and others

Be Bold, Be Brave: You Can Do It!