june wine and web: social promotion
DESCRIPTION
Social Content, Social Promotion It's more than just kittens. Social media is a tool with many uses. Let's take a look at a few: Finding your people: Online networking is a very powerful, but underrated use of social media. Twitter is a fantastic research tool. And content is a means to get their attention. We're going to show you how to find and connect with any audience. Content Curation: The pros don't do all the work themselves. They get others to help out. Social media is a way to connect with the people who can help you finish that piece. Who doesn't like to be interviewed? Content Promotion: There's an audience for every post. You just need to find them. We're going to show you how to find the audience for any piece of content and some time-saving tricks to getting it in front of the right people.TRANSCRIPT
- 1.Wine & Web #25Andy Crestodina@crestodina #winewebSocial Promotion
2. Howcontentworks 3. Email TrafficSocial TrafficSearch Traffic 4. Quick Reminder about TwitterNot everyone will see this tweet.This tweet will be seen by more people...Hashtags, mentions and special characters 5. The Twitter Rule of Thirds1/3 ConversationTwitter1/3 Curation, SharingBuffer1/3 PromotionHootsuite 6. I Buffer 7. SOCIALTARGETINGTheres an audience for every post 8. First find them 9. then mention them 10. Targeted Sharing 11. SCHEDULINGTWEETSSet it and forget it 12. 1. Evergreen, cornerstone content2. Most useful, most relevant3. Make a listFirst pick out past contentgood time travelers 13. Rewrite the Headline, Tweets1. Leave some mystery2. Mention relevant people3. Use images, video, etc.4. Hashtags in the titles 14. Do people use #hashtags?Source: Radium One Mobile Hashtag Survey, April 2013 15. Why do people use #hashtags?Communicatingpersonal ideas, feelingsSearching categoriesand brands of interestRe-directing audience tocontent (links, articles, etc.)Promoting EventsSource: Radium One Mobile Hashtag Survey, April 2013 16. finally, schedule it 17. One Post, One Tweet 18. spike in visibility 19. 1000+ views 20. Report