juniper jones - creative content agency

Juniper JonesKevin King Head of Biz Dev

[email protected] (718)801–1022

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Juniper Jones is a creative content agency

A mix of strategic thinking and creative doing. We tell stories, create content, and shape brands.



We’re an Agency for marketers who don’t want to work with an Agency. A Production Company for clients who need more than a Production Company. Our team provides strategy, creative services, content creation, and design; all in the interest of producing impactful stories.



In 2017, 69% of web traffic will be video.

By 2020, it will reach 82%.

That’s the definition of Saturation. Simply creating content isn’t enough anymore. It needs to be more engaging, more thoughtful, and to serve your customers by speaking to them as only you can.

“I think video is a mega–trend, almost as big as mobile.”

–MARK ZUCKERBERG

Why Video?

#funfact —88% more time is spent on a website with video content.



“It starts and ends with story for Juniper Jones. They made that

clear the first day we all met. Our partnership was one of close

collaboration, working together to identify the story we needed to tell to drive sales and build our brand”

-RICH MINKOFF | HEAD OF PRODUCTION SQUARESPACE

Why Juniper Jones?



Why Juniper Jones?

ContentCreative Development

Branded Content Brand Films Commercials

Promos Digital

Explainer VideosPSA’sDigital

Print AdsDistribution

Original ContentAugmented Reality (AR)

BrandingStrategy

PositioningVisual Identity

WebsitesUX / UI

CopywritingDigital & Print Collateral



“What’s interesting is these guys lead with video and storytelling, but their creative process and

design thinking provide even greater value. They take a much more holistic approach; one

that can be applied to creative solutions for real business issues across the board.”

- GENE DUBROVIN | VP OF SALES GREENLAND USA

Process



Process

Process

PlaceDistribution is the bedrock of successful content, a foundation we lay in our planning stage.

ThinkWe Ideate, pitch and adjust as needed to land on the right creative concept.

DiscussTo help you achieve your goals, we don’t just ask the right questions, we listen to your answers.

TweakRevisions are an integral part of the process and the cornerstone of collaboration.

CreateWhen the rubber hits the road, our team is well–oiled and lazer focused to get shit done.

PlanWe build the right plan for your brand and the story you’re tying to tell specifically.



Partners



Challenge The purpose of these spots was to drive sales. Simple as that. It also needed to do the work of a Brand Film to establish Chewy as a leader in the market.

Results Quickly seeing a roughly 10% sales increase, chewy.com created more spots with alternate messaging. In the end we established a visual brand & creative that served as a blueprint moving forward.

Budget Each spot averaged between 200k-250k and took about 5-6 weeks to produce. A couple spots we produced concurrently to be cost/ time efficient.

Case Studies

The second largest online pet retailer came to us to create their first ever commercial. they liked it so much they asked us to create eight more spots which generated a ten percent uptick in sales.

View Spots



Challenge Change the conversation around jerky, presenting it as a quality source for protein and casting Krave as the preeminent brand in the premium meat snack category.

Results Krave’s social media presence has blossomed with brand ‘likes’ more than doubling over the calendar year. Revenue has grown exponentially, increasing by 40% over the same period.

Budget Each video was budgeted at 200k with the Phelps spot costing a bit more as the shoot was spread over two days to accommodate scheduling.

Recently purchased by Hersyey, Krave is on a mission to make jerky a quality product. Acquiring Michael Phelps, Carli Lloyd, and Juniper Jones was a great start.

Case Studies

View Spots



Clio AwardTM for A+E - Witches Of East End. PromaxTM Gold - AMC’s Immortalized PromaxTM Gold - Turner - 31 Days Campaign, Best in Show PromaxTM Gold - Turner - 31 Days Campaign, Editorial PromaxTM Gold - NBA Finals Campaign - Art Direction PromaxTM Gold - Showtime TSA PromaxTM Gold - Viacom Bellator Launch Campaign PromaxTM Silver - WEtv P&D Campaign One ShowTM Finalist for Mastercard ‘Here & Now’ PromaxTM Sports Nomination - Viacom UFC12 Launch Television and Film Awards TM - Gold Art & Technique - ESPN Western Conference Campaign

Awards



Read Everything? Probably not… Reach out and touch the King

—Head of Business Development [email protected] (718) 801–1022

Kevin King

juniper jones - creative content agency

Marketing