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Founder & Director, Resource Person BCC Branding & Marketing Mohammed Ilias Digital Marketing Workshop for Entrepreneurs & SMEs JUST DO IT LEVEL 2 FRIEDRICH NAUMANN FOUNDATION For Freedom. South Asia ANDHRA CHAMBER OF COMMERCE VIJAYAWADA

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Page 1: JUST DO IT · Lead Generation through Advanced Google Adwords Strategies Keyword Hunting Strategy Live Saving Tools Ad Bidding Techniques Negative Keywords A/B Testing Ad Content

Founder & Director,

Resource Person

BCC Branding & Marketing

Mohammed Ilias

Digital Marketing Workshop for Entrepreneurs

& SMEs

JUST DO IT

L E V E L 2

FRIEDRICH NAUMANNFOUNDATION For Freedom.South Asia

ANDHRA CHAMBEROF COMMERCE

VIJAYAWADA

Page 2: JUST DO IT · Lead Generation through Advanced Google Adwords Strategies Keyword Hunting Strategy Live Saving Tools Ad Bidding Techniques Negative Keywords A/B Testing Ad Content

Lead Generation through FacebookAdvanced Ad Strategies

Logic for Objective / Ad Set / Ad

Custom Audience

Audience Cloning

Interests + Suggestions

Campaign Budget Optimisation

Pixel

A/B Testing

Ad Content Creation

Lead Gen Form Setup

Ad Types & Recommendations

Messenger Bot

Time Duration : 150 Mins +15 Mins Wrap Up + 15 Mins Q&A : 180 MIN

Funnel Part 1

DAY 1 18th Sept 5pm to 8pm (Friday)

Page 3: JUST DO IT · Lead Generation through Advanced Google Adwords Strategies Keyword Hunting Strategy Live Saving Tools Ad Bidding Techniques Negative Keywords A/B Testing Ad Content

Sales Machine Creation as per COCTAB Method

Time Duration : 150 Mins +15 Mins Wrap Up + 15 Mins Q&A : 180 MIN

Funnel Part 2

C - CTA - CTA Strategy & Implementation

O - Offer - Irresistible Offer

C - Claim - Claim & Proof of Claim - Irrefutable Logic to buy

T - Trust - Third Party Trustability Factors - PR / Reviews

A - Answer - Answers to their daunting questions

B - Brand - Brand Information along with the product range

Lead Generation through Lead Forms + Subscription

SEO for Sales Page

DAY 1 25th Sept 5pm to 8pm (Friday)

Page 4: JUST DO IT · Lead Generation through Advanced Google Adwords Strategies Keyword Hunting Strategy Live Saving Tools Ad Bidding Techniques Negative Keywords A/B Testing Ad Content

Lead Generation through Advanced Google Adwords Strategies

Keyword Hunting Strategy

Live Saving Tools

Ad Bidding Techniques

Negative Keywords

A/B Testing

Ad Content Creation Templates

Call Out Extension Usage

Google Adwords Tracking Code Implementation

Conversion Monitoring

Lead Mapping

Ad types and recommendations

Time Duration : 150 Mins +15 Mins Wrap Up + 15 Mins Q&A : 180 MIN

Funnel CreationFunnology

ToFu, MoFu & BoFu

How to Create a

Funnel for your Business

Funnel Part 3

Funnel Part 4

DAY 3 02nd Oct 5pm to 8pm (Friday)

Page 5: JUST DO IT · Lead Generation through Advanced Google Adwords Strategies Keyword Hunting Strategy Live Saving Tools Ad Bidding Techniques Negative Keywords A/B Testing Ad Content

Time Duration : 150 Mins +15 Mins Wrap Up + 15 Mins Q&A : 180 MIN

Linked In Special

How to build your network

How to Generate B2B Leads

How to Setup your Content Hub

How Linked In Groups work

Total Sessions / Duration = Day 1 + Day 2 +

Day 3 + Day 4 (4 Sessions) = 12 Hrs

DAY 4 09th Oct 5pm to 8pm (Friday)

Page 6: JUST DO IT · Lead Generation through Advanced Google Adwords Strategies Keyword Hunting Strategy Live Saving Tools Ad Bidding Techniques Negative Keywords A/B Testing Ad Content

Andhra Chamber of Commerce

Friedrich Naumann Foundation for Freedom

Andhra Chamber of Commerce is an industry body established in the year 1928 and has around 1550 industry members and over 35 industrial and trade associations. The Chamber has its offices in Chennai, Secunderabad, Visakhapatnam and Vijayawada.

The Friedrich Naumann Foundation for Freedom (FNF) is an international non - profit organization promoting the ideas of liberal democracy, respect for human rights, rule of law and economic freedom.

FNF works on some of the most important issues related to liberalism such as the opening of the Indian economy, working with the police to transform into a democratically accountable service, making cities more liberal for their citizens, harnessing the power of the revolutionary Right to Information Act, ensuring property rights as well as dealing with the challenges thrown up by climate change. More recently, the Foundation has supported programs dealing with the challenges and chances of digital transformation.

FNF pursues these goals, which are part and parcel of the great Indian democratic tradition embodied in the Constitution, in partnership with policymakers, business leaders, national and international NGOs, universities as well as journalists and think tanks.

Organisers

Andhra Chamber of CommerceVijayawada Chapter

For Registration Please Contact

Address: Siddhartha Hotel Management College Premises,Pinnamaneni Poli Clinic Road, Vijayawada - 520 010. AP

0866-2472500 / Mr. Raja Rao +91 9440318748Phone:E.mail: [email protected]

Mr. N Raja RaoJt. Secretary