JUST HOW SPECIAL & DIFFERENT ARE FINANCIAL SERVICES BRANDS?Financial Services Forum, March 2010

Justin Baisni ( www.basini.com, www.blog.basini.com )

YOU CAN DOWNLOAD THIS PRESENTATION AT: www.slideshare.net/justinbasini

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The power ofCONTEXT

© Justin Basini, March 2010 www.basini.com www.blog.basini.com

04/12/2023 3© Justin Basini, March 2010 www.basini.com www.blog.basini.com

4© Justin Basini, March 2010 www.basini.com www.blog.basini.com

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Financial services companies are hard wired around product & analysis not brand & customer

© Justin Basini, March 2010 www.basini.com www.blog.basini.com

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Financial services are delivered through people and are long term relationships

© Justin Basini, March 2010 www.basini.com www.blog.basini.com

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Financial services - brands to get behind rather than hide behind

© Justin Basini, March 2010 www.basini.com www.blog.basini.com

8© Justin Basini, March 2010 www.basini.com www.blog.basini.com

Financial services products are more risky and complex – they require much more effort from the consumer and provider

9© Justin Basini, March 2010 www.basini.com www.blog.basini.com

Financial services are high inertia markets – is differentiation as a strategic marketing goal actually important?

10© Justin Basini, March 2010 www.basini.com www.blog.basini.com

Financial services brands – its not about being different but about making a difference

JUST HOW SPECIAL & DIFFERENT ARE FINANCIAL SERVICES BRANDS?Financial Services Forum, March 2010

Justin Baisni ( www.basini.com, www.blog.basini.com )

YOU CAN DOWNLOAD THIS PRESENTATION AT: www.slideshare.net/justinbasini