justice. five decades of providing quality journalism...
TRANSCRIPT
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Five decades spent defending three unshakeable principles: democracy, free enterprise and social justice. Five decades of providing quality journalism, with exclusive information, scoops and in-
depth analyses. Five decades of checks on power - wherever it is held. And now, more than ever, the magazine is a haven from the infestation of fake news.
In 2019, VEJA is celebrating its 51st anniversary.
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QUALITY TRADITION
CREDIBILITY
In a media landscape littered with false information and content lacking in
credibility, Veja is a reliable source.
At VEJA, the only way to fight false information is to reaffirm its responsibility with
each story published.
The best way to fight the rumors and fake news is with the truth
For 51 years, VEJA has been doing quality journalism and working to keep
falsehoods from becoming news.
According to research by Instituto Ideia Big Data , over 67% of people turn to traditional
sources of information, like VEJA, to see whether a news item is true.
Survey with readers (on and off) and non-readers, conducted by the Abril Market
Intelligence and Research area shows that VEJA is regarded as reliable, investigative and intelligent*
INFO
RMA
TION
* Survey done in Dec/18. Over 1,000 respondents
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TERRITORIES
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Over its 51 years, VEJA has become the largest and most prestigious magazine in Brazil and the second biggest weekly news magazine in the world.
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SOURCE: IVC January 2019
*Print and digital
774 ,000 in circulation*
92% of print issue subscribers
51 years in the publishing market
NUMBERS
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PROFILE
55% MEN
88% ARE IN THE A AND B
CLASSES
41% WOMEN
Readers of VEJA are looking for quality content. They are
tastemakers and major consumers across many
segments.
Source: Abril Big Data Nov/18
65% ARE 40 TO 69 YEARS OLD
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NUMBERS
46,3
Source: Google Analytics February 2019 *Comscore 2017 x 2018
millions of pageviews
24,5 millions of unique visitors
81% of mobile accesses
The VEJA website's audience grew by 33% from 2017 to 2018*
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PROFILE
56% MEN
44% WOMEN
Source: Google Analytics February 2019
45% ARE 25 TO 44 YEARS OLD
One of the largest and most influential news sites in the
country. A story is closely followed,
investigated and delivered directly to the most restless, discontented
and transformative minds in Brazil.
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SOCIAL NETWORKS
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16.4MM FOLLOWERS ON SOCIAL NETWORKS
1 million
7.2 million
8.2 million
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OTHER INITIATIVES
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NUMBERS
124,000 Newsletter subscribers
57,000 Paywall subscribers
1.3 million Pushnews subscribers
207,000 YouTube subscribers
Website
VEJA Music Podcasts
Available on the website and on the most popular audio platforms
Podcast
183,000 issues for subscribers
2,000 in newstand sales
Books
7,000 members of the VEJA whatsapp group, discussing and getting the latest
information on politics
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