justin segall (simple energy) - conférence technoark 2013

Confidential and ProprietaryPrepared for TechnoArk Conference

Simple Energy | SimpleEnergy.com | [email protected]

Changing how millions of people save energy.



Confidential and Proprietary

• The (un)Engaged Customer

• The Motivational Challenge

• How Simple Energy Engages and Motivates Customers

• A Vision for the Future

Agenda



“Energy efficiency isn’t just the low hanging

fruit; it’s the fruit laying on the ground”




We’ve piled up a lot of sticks




But We Forgot Something




14,198

4,599

1,9201,584

14 6

Average number of minutes spent by Americans per year

Facebook

(min

ute

s/year)

Religious Activity Playing SportsWatching the #1 Movie in Theaters

TwitterInteracting w/

Utility

Energy has become “back of mind” for nearly all customers



Change your light b

ulbs!

Redu

ce yo

ur us

age!

Switch pricing plans!

SMART GRIDSMART GRIDSMART GRID

UTILITIES

CUSTOMERS

“CityVille IsAMAZING!”

Breaking through barriers of consumer indifference takes engaging customers in the ways they want to be engaged.




How are People Spending their Time Online?

1 - Social

2 - Games

3 - E-Mail

4 - Portals




<181%

18-215%

22-2914%

30-3921%

40-4920%

50-5923%

60+16%

Source: PopCap Study, 2010

Social Gaming Demographics

Users by Age Group

Contrary to common misconception, social gamers span age groups and demographics, with the average social gamer being a 43 year old woman. Social gamers map well to the target demographic for most EE programs.

Average Social Gamer:

43 year old woman

16



$$Would change how they use energy



Results

<5%of customers engaged

✓



Achieve measurable and verifiable energy efficiency results

Increase program participation

Stimulate dynamic pricing

participation & load shifting

Improve customer satisfaction

Motivating people to save energy, now.




“Game Mechanics” are Behavior Motivators

20

Social Pressure FREE!!!

Social Comparison Accomplishments “Free Lunch”

Supersized Incentives



Social GameMechanics

CustomerEngagement

ProgramParticipation

Web Portal Mobile Social Messaging

The Platform For Customer Engagement




Sample Programs – SDG&E and Pepco




Customer Engagement• Energy Comparisons• Mobile, Web &• Social Media

Simple Energy Customer Engagement Platform





Energy Efficiency• Energy Competitions• Sponsor Communities• Behavior Change







Targeted Energy Services / Products• HAN Devices• Micro-Targeting







Energy Product Sales• Energy Saving Vehicle• Micro-Targeting

Time of Use and Peak Time Pricing/Events• “On Peak” Movement• Communities & Motivation






Anal

ytics

Analytics• Social Modeling & Segmentation • Energy Analytics & Performance• Real-Time Peak Time Results• Demographics & Deep Data• Big Data Analysis




Mobile Engagement



Vision for the Future

Motivating people to save energy, now.



5% reduction

100 COAL-FIRED POWER PLANTS



Changing how millions of people save energy.

justin segall (simple energy) - conférence technoark 2013

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