k orea c onvention a ssociation
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www.kceia.org. K orea C onvention A ssociation. We refer to ourselves as a MICE Industry Value Optimizer. www.kceia.org. K orea C onvention A ssociation. - PowerPoint PPT PresentationTRANSCRIPT
KKorea orea CConventiononvention AAssociationssociation
We refer to ourselves as a MICE Industry Value Optimizer.
www.kceia.org
Korea Convention Association
Contents
www.kceia.org
1
KCA PROFILE 2
INTRODUCTION OF BUSINESS 3Development
Function
Service
BUSINESS REPORT 7
KCA MEMBERSHIP 10
Toward the sustained development of the convention Industry, our efforts will also contribute to the promotion of a convention culture that lead to improvements in people’s communication and the sustained development of the convention industry.
Korea Convention Association
KCA Profile
2
Korea Convention Association Chairman: Hyun-mo Chung Established : Aug 7, 2003 Organisation Map
According to the Convention Enhancement Act 2003, KCA was appointed as one of the central convention promotion organisations to enhance convention industry more effectively.
Committee
ChairmanHonoraryAdvisers
Auditors
Members
ViceChairman
ManagementDepartment
ConventionDepartment
EventDepartment
EducationDepartment
Secretary General
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Korea Convention Association
Functions of KCA
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Business DevelopmentBusiness Development
PromotionPromotion
EducationEducation
Standard SettingStandard Setting
ResearchResearch
PublicationPublication
NetworkingNetworking
LobbyingLobbying
3
Korea Convention Association
Introduction of Business
4
Development Function
Service
KCA contributes to the maximisation of the corporate value of members through the sustained development of convention industry & the creation of a Convention Market for the future.
Convention Industry Promotion Appointment of the Convention Ambassador Korea Convention Congress
Modification of current PCO certificate system To increase
certificate’s practicality
Industry System Proposal & Lobbying Research Service for formulation the revised bill of Convention Industry Promotion Act
Business Development Finance for Convention Business Operation PCO/Convention Centre & Convention Service Evaluation
System The 2nd Study of Modulation of Convention Registration Programme Convention English Editing Service Modulation of Convention Management Programme
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Korea Convention Association
Introduction of Business
5
Development
FunctionService
Making use of all our business resources as an ‘Integrated MICE Industry’
Convention Industry Standard Setting Convention service Standardisation
Standardisation of the Menu Plan for Convention F&B
Research & Database on Convention Industry
Build on Database (Continuous Business)
Establishment of a Convention Data Hub
Extensive Network with Related Industries
Networking on Human Resources of Convention Industry
Enhancement of Cooperation with Overseas Organisations (MPI,ICCA, AUMA, GCB, JCCB,
Taiwan Exhibition & Convention Association etc.)
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Korea Convention Association
Introduction of Business
6
Development Function
Service
KCA has instant access to world-wide information about MICE Business through its extensive network at home and overseas and this information is passed on to our members.
Education
MICE Executive Development Programme
Convention Organiser Workshop
Publication of Directory and Convention Industry Magazine
Publication of Convention Newsletter
Convention Organiser Directory etc.
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Korea Convention Association
Business Report
7
Sep.-Dec. Build on Tourism Information SystemNov. Convention Industry Policy Promotion SymposiumDec. Korea Japan Culture & Tourism Symposium
May The 24th APEC TWGMay-Sep. MICE EDP (HK, Macau, China)Nov. 1st Convention Organiser Workshop
May 2005 APEC TWG & Tourism ForumMay-Sep. MICE EDP (USA)June Educational Cooperation with Hong Kong Polytechnic Uni.Oct. The 8th World Chinese Entrepreneurs Convention Nov. 2nd Convention Organaser workshop
The 20th Korea Japan Tourism Promotion Congress Korea-Japan Convention Symposium
Feb. Presentation at Int’l Convention & Expo Summit (HK)Feb. The 1st Korea Convention Congress 2006May-Sep. MICE EDP (Europe)
2003
2004
2005
2006
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Korea Convention Association
Business Report
8
MICE Executive Development Programme - Retraining executives of MICE industry - Total 10 weeks programme
MICE EDP 2004 Yonsei Uni. Korea, Hong Kong Polytechnic Univ. MICE EDP 2005 Yonsei Uni. Korea, University of Nevada, Las Vegas MICE EDP 2006 Yonsei Uni. Korea, Westminster Univ, ICCA, GCB, AUMA, Messe Düsseldorf, Messe Berlin etc.
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Korea Convention Association
Business Report
9
Standardisation Project of…
PCO Service Quality (2005) Tariff on Convention related Goods and Services (2005) Convention Glossary (2006) Convention Documentation (2006) Hotel Convention Services (2007)
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Korea Convention Association
KCA Membership
10
Total 103 companies and organisations related to convention industry.
Number of KCA’s Member Convention Centre & CVB : 9
PCO : 65
Travel Agent : 18
Research Institute and etc : 11
KCA
CONVENTION CENTRE
PCO
CVB
TRAVEL AGENT
ResearchInstitute
MEETING PLANNER ETC
EVENT AGENT
As a KCA member, you will receive various information, education and peer-to-peer interaction on local and international levels, and you will stay abreast of the latest trends, news and issues influencing the industry.
What KCA Provides are.. Member Privileges
Discounted Services
Information of Internal and External MICE Industry
Network on MICE Industry
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Korea Convention Association
Contact with KCA
11
Secretary General : Hong-Seok Jin Address : 1687-2 Seocho 4 Dong, Joongang Seocho Plaza Bldg. 5F,
Seocho Gu, Seoul, Korea (137-882) Tel : +82-2-3476-8325~7 Fax : +82-2-3476-8449 E-mail : [email protected] Homepage : www.kceia.org
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