k1 & grassroots racing festival
DESCRIPTION
K1 & Grassroots Racing Festival. my-kart member survey results. survey mechanics. survey form sent via email to my-kart members mailing list members segmented by sex age occupation recreation budget racing experience & frequency racing spend kart ownership - PowerPoint PPT PresentationTRANSCRIPT
www.my-kart.org
K1 & Grassroots Racing Festival
my-kart member survey results
2project proposalwww.my-kart.org
survey mechanics
survey form sent via email to my-kart members mailing listmembers segmented by
sexageoccupationrecreation budgetracing experience & frequencyracing spendkart ownership
results tabulated and analysed
3project proposalwww.my-kart.org
questions asked
would you be interested in a K1 series: 100cc karting series minimum 6 event p.a. minimum weights 50-60 lap event dedicated & exclusivity on karts for one year
event cost includes kart lease cost, tyres, fuel, spares, incidentals, mechanics
tyre cost included and replaced afer every third race private testing allowed at separate cost opportunity to learn kart setups
how much would they pay for it
4project proposalwww.my-kart.org
questions asked
would they race separately from the K2 & K3 group?how many races commitmentcircuit preferenceevent duration family outing
www.my-kart.org
the results
20 my-kart members responded out of 240 on mailing list and 340 on website
6project proposalwww.my-kart.org
general conclusions
strong interest for K1 series event fees ~ RM400 upfront ~ RM450 run K1 with K2 & K3 calendar have activities for family have circuit mixture (esp sepang)
7project proposalwww.my-kart.org
issues & concerns
can we achieve minimum 15 drivers per event? kart sharing – max 2 drivers? duration of K1, K2 and K3 events?
how does this fit with grassroots racing festival
event management sponsors aam sanction
8project proposalwww.my-kart.org
75% very interested in K1 series
9project proposalwww.my-kart.org
60% would pay between RM251-RM550
mean of RM400
10project proposalwww.my-kart.org
55% would pay above RM451 upfront
11project proposalwww.my-kart.org
run K1 with K2/K3, with 10 events, but mix the racing venues
45% say do not de-couple from K2/K3
60% can commit to more than 5 races p.a.
70% prefer circuit mixture and 20% prefer sepang
50% prefer 4 hour event duration
65% would like to bring the family and 95%
would pay more than RM101 for
family treats
12project proposalwww.my-kart.org
other requests
must be fun competitive learning is key prizes & sponsorships keep it affordable entertainment is welcomed guidance towards 125cc