Socially-connected online learning games for kids

Meet Kabongo!

Gogo kabongo demo

Early Consumer success

● Pilot launched October 2010● Won Creative Child Magazine 2011 Game of the

Year (and a dozen other awards)● 15% of all visitors register their kids to play (vs.

2%)● 20+ minutes average game play: more than LEGO

World, BarbieGirls.com, Nick Jr. and 95% of kids sites

Registrations are growing…

…As are site visitors

Why we’re unique

• Brain games for kids based on real cognitive science

• Learning is intrinsic using ‘game mechanic’

• Social connection between moms and kids

Learning games connecting moms with their kids

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A Neuropsychological Approach to Learning

Three brain areas related to learning according to A. R. Luria (1972)

Tested with 45,000 students!

*Naglieri, Rowe, & Conway (2010)

Consumer Learning is exploding

Digital media adoption: younger

*50 million kids age 11 and under

progress reports engage parents

Child’s Activity

Level 4 Level 1

PARTNERSHIPSPARTNERSHIPSPARTNERSHIPSPARTNERSHIPS

Volunteer SpotSitterCityBlogger MomsDisney RadioeMiles

How do we reach moms?Multi-dimensional social media

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Who Are Our Competitors?

EducationEntertainment

Proven Leadership Team

First AdvantageFirst Advantage

Terrell Anderson President & CEO• 20+ years in consumer media, gaming and the Internet• Built consumer software business 4x in 3 years• Sold media technology company for 7x boost in valuation in 2 years• MBA, Harvard Business School

Teri Rousseau Chief Marketing Officer • Youth market specialist in digital media• Helped produce and market 80 interactive products for children

Bridget Erdmann Development Partner• Game designer & producer with over 25 years of experience • Creator of IP for kids media including interactive, print and TV

Advisory Board

Jack Naglieri, PhD• Emeritus Professor of Psychology, George Mason U• Research Professor, University of Virginia

Beth Kirsch• Online customer acquisition expert• Audible.com, LowerMyBills.com, Like.com

Suzanne Barchers• Children’s literacy expert • Editor-in-Chief of LeapFrog

Sean Bender• VP, Riot Games• GGV Capital

• Raise next round of funding

• Use of proceeds:• Customer acquisition

• Product development

• Mobile

Next steps

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Socially-connected online learning games for kids