kachingle presentation at online betaal congres: "innovaties in online betalen"
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Presentation by Yves Huin about Kachingle at Online Betaal Congres: "Innovaties in online betalen" March 2, 2011 in Houten, Netherlands.http://www.onlinebetaalcongres.nl/TRANSCRIPT
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www.kachingle.comwww.kachingle.com | [email protected]
9/22/09 9:43pm PST
Yves Huin – Director, Kachingle Europe
The Payment Platform for Online Content &
Services in the World of “FREE”
http://www.kachingle.com
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www.kachingle.com
How to monetize web content?
The Producer’s side
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www.kachingle.com
Paywalls and moving content
to iPhone, Kindle or iPad
are just plugging holes
in the dike…
NewsDay (2 million UVs): 35 subscriptions
in 3 months
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www.kachingle.com
Shift in how we get informed
Sources: Oliver & Ohlbaum, The Economist
Consult more sources, somewhat randomly
Spend less time on each one of them, and
Determine what value we attribute to each source
Having massively switched to the web, we
The Public’s side
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www.kachingle.com
To build an online persona, achieve recognition, gain status …
Why would People Pay for FREE content?
…. or to support a cause
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www.kachingle.com
Qualities for the success of Business Models relying on
Voluntary Payments?
user-centric
no “mental transaction costs”
tap into existing social networks
financial transparency
fun, entertaining, like a game
These are Kachingle’s Guiding Principles!
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www.kachingle.com
Carta: $111.06
March 17th, 2010:
Kachingle makes
first “social cents”
payments
“My blog earned $65.08 via
crowdfunding!” – Steve Outing
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● ____ __ ____ _____ ________ _____●Click to edit Master subtitle style
Site Owners just add a Kachingle medallion to their
site
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www.kachingle.com
The Kachingle Medallion
… when one decides to kachingle a site
Before After
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www.kachingle.com
Via the medallion, sign up for a Kachingle account and commit to a $5/month withdrawal from a Paypal accountWhenever you encounter a Kachingle-enabled site, that you like and want to support, mouse over the Kachingle medallion and just click “Kachingle this website”, onceAt the end of each month, your contribution is shared among all sites that you “kachingled” during the period based on number of day-visits to each kachingled site
The Consumer Side of Kachingling
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Push status updates through microblogging sites(e.g. Twitter and Facebook status integration)
Additional Planned social media applications:
Facebook app for comparing your contributions to friends and expressing your values
iPhone app:
Live access to statistics
Compare your behavior to others
Social Media Integration
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www.kachingle.com
COMPLETE Financial Transparency
Necessary Counterpart to Altruism to build Trust
Every operation is recorded and can be tracked down
Consumer’s Payment page shows sites that received part of the $5 contribution
Sites see the same page and know how much money they are supposed to get
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“The Sites I Visit”
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Leaderboard & “Goodies”
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Cash payments (in complement of advertising revenues)
Free viral promotion/traffic thru social network effects
Component for community development
Benchmark against competitors
Evaluation of readers’ interest for the content (several medallions can be used on one web site)
Higher per click value for ad real estate
Site Owner : CASH + Marketing Benefits
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www.kachingle.com
And Now Launching Kachingle X"…
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www.kachingle.com
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www.kachingle.com
Thank You!
Yves Huin, Director Kachingle [email protected]
http://www.kachingle.com