kansas star presentation[1]
TRANSCRIPT
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I. Brent Stevens – Chief Executive Officer
I. Peninsula – Our Company, Our Success, Our Performance
II. Elizabeth Tranchina – Vice President of Legal Affairs, Compliance Officer
I. Regulatory Compliance and Responsible Gaming
III. Jonathan Swain – Chief Operating Officer
IV. Todd Gralla – Principal, Populous
I. Equestrian Center
V. Susan Sieger, President, Crossroads Consulting Services
I. Equine Event Center Economic and Fiscal Impact Analysis
VI. Greg Schwerdt – President, Schwerdt Design Group
I. Traffic
II. Drainage
III. Utilities
VII. Brent Stevens – Chief Executive Officer
I. Site Plans and Architectural Renderings
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Chief Executive Officer
Peninsula Gaming
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Capital Invested ……………………....................$260 million
Initial Opening Date…………….............……..…December 2011
Contractual Completion Date………..........…..4 Years
Contingency on Tribal……………..……...……...No
A True Destination Resort
Visitation outside 100 miles………………..…..291,000
Stabilized annual revenue…………………...….$226 million
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Financing
Management Expertise
Development Expertise
Vision
Integrity
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Founded in 1999 in Iowa
Privately owned
Conservative growth company
Developed three greenfield land based casinos
Operates in two states
Market leading gaming properties
Community partner
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Be passionate about service
Hiring, training and leadership
Be passionate about quality
Physical spaces, food and entertainment
Be passionate about community
Leadership, volunteerism and sponsorship
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Patient
Deliberate
Successful
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Isle of Capri
Casinos(2)
Pinnacle
Entertainment(3)
Ameristar
Casinos(3)
Harrah's
Entertainment(3)
Peninsula
Gaming(1)
No. of
Properties………………………. 15 7 8 52 4
LFY Revenue Growth -10% 3% -6% -13% 5%
LTM EBITDA
Margin………………………. 18% 16% 27% 18% 31%
Net Debt / LTM
EBITDA…………………. 6.6x 5.8x 4.8x 12.3x 5.2x
Ownership Status…………… Public Public Public Private Private
Credit Rating B/B2 B+/B2 BB/Ba3 B-/Caa3 B+/B1
1) Data as of 6/30/2010. Pro forma for Amelia Belle acquisition. 2) Source: Wells Fargo Securities. Data as of 7/25/10. 3) Source: Wells Fargo Securities. Data as of 6/30/10.
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Bar & Entertainment
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Best New Construction Project - 2009
Best Public Improvement Project - 2009 Awarded by Iowa Economic Development
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Best new development project in the state 2009
Iowa Department of Economic Development
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Peninsula Corporate Construction
YWS Architects
Conlon Construction
Schwerdt Design Group
MKEC
TranSystems
Poe & Associates
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Our Management Team Regulated Experience (Years)
Regulated Markets
Brent Stevens, CEO 11 Iowa, Louisiana
Michael Luzich, President 25 Nevada, Iowa, Louisiana
Jonathan Swain, COO 22 New Jersey, Nevada, Iowa, Louisiana
Natalie Schramm, CFO 19 Iowa, Illinois, Louisiana
Elizabeth Tranchina, VP of Legal Affairs,
Compliance Officer 12
Missouri, Nevada, Iowa, Louisiana, Colorado, Mississippi, Florida
Scott Cooper, VP and General Manager
30 Illinois, Iowa, Louisiana, Nevada, Colorado, West
Virginia, Indiana, New York
Karen Greene, VP of Advertising 12 Nevada, Louisiana, Iowa
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All operate in a regulated environment
Emphasis on training
Designed to ensure a proper, safe and inviting environment
Voted Iowa’s friendliest staff nine consecutive years
Extensive service training program
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Recruit top local talent
Transfer experienced management from our facilities
On site gaming and technical school
Peninsula Leadership Institute
Signature management program at all Peninsula
properties
Conducted by local community colleges
Focus on leadership skills and advancement
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$100 million equity investment from parent company
$145 million debt from combination of the following:
$42 million slot vendor and equipment financing
$130 million credit facility (existing Wells Fargo credit facility of $58.5 million expanded by $71.5 million)
$50 million add-on to our Senior Notes
Total debt sources of $222 million
Excess funding of $77 million
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Strong Investor Base:
• T. Rowe Price
• Fidelity
• Mass Mutual • Principal
• Trans America
Reflected in the price of our publicly traded securities:
• Eaton Vance
• Wells Fargo • Bank of America
• Northern Trust
Price at Issue Date
Price Today
8 3/8% Secured Notes $97.7 $106.0
10 3/4% Notes $97.4 $106.9
Reflects the success of delivering our core values:
• Deliver on time and budget • Predictable and achievable results
• Mackay Shields • Prudential • JP Morgan • Federated • TCW
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Financing
Management Expertise
Development Expertise
Vision
Integrity
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Vice President of Legal Affairs,
Compliance Officer
Peninsula Gaming
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GAMING LICENSES & RELATIONSHIPS WITH REGULATORS - OUR MOST
IMPORTANT ASSETS
Long and successful track record
Commitment to ethics
Corporate compliance
Established audit procedures
Ethics Point hotline
EXPERIENCE
130+ years combined experience – CO, IA, IL, LA, MO, MS, NJ, FL,
WV, IN, NY and NV
We understand the challenges in newly established regulatory
jurisdictions
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CHIEF EXECUTIVE OFFICER
CHIEF
FINANCIAL OFFICER
CHIEF
OPERATING OFFICER
GENERAL
MANAGER
VP, LEGAL AFFAIRS/
COMPLIANCE OFFICER
PROPERTY
DIRECTORS
PROPERTY
COMPLIANCE OFFICER
KRGC
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Responsible gaming is an integral part of our daily operations
Responsible gaming – compulsive gambling, alcohol awareness, and underage gaming
Team member training
Promotion of responsible gaming
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Chief Operating Officer
Peninsula Gaming
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Branding
Advertising
Direct Mail
Social Media
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www.kansasstarcasino.com
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Fast, efficient, experts in field of casino advertising
93 years of Advertising/Design experience for companies/brands including: MGM Resorts International,
Mirage Resorts, Harrah’s, Bellagio, Beau Rivage, Golden
Nugget, Stations Casinos, Red Rock Casino, Green Valley
Ranch, Sunset Station, GM, Ford, NASCAR, Nickelodeon, Nordstrom, John Deere, Warner Brothers and Budweiser.
34 years of casino industry experience
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60 years of experience in database analysis and slot performance
Expertise in targeted marketing to stimulate demand
Continuous market performance analysis
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2013 2014 2015 2016
Gaming Spend $ 147,529,372 $ 165,812,555 $190,727,438 $ 202,342,739
Non-Gaming Spend $ 15,431,307 $ 17,296,026 $ 21,906,553 $ 23,601,434
Total Spend $ 162,960,679 $ 183,108,581 $ 212,633,991 $ 225,944,173
Tourism Trends
Outside 100 Miles
Revenue $ 20,653,670 $ 22,153,555 $ 30,298,510 $ 32,556,428
Visits 186,610 196,259 272,227 291,357
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Recruit top local talent
Transfer experienced management from our facilities
On site gaming and technical school
Peninsula Leadership Institute
Signature management program at all Peninsula
properties
Conducted by local community colleges
Focus on leadership skills and advancement
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Create a brand that connects
Use proven marketing techniques that stimulate demand
Focus on delivering STAR service
Measure performance – key metrics
Create a destination
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Principal
Populous
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• World’s leading equestrian & venue design firm
224 Fairgrounds & Expos 84 Arenas
64 Equestrian Centers 73 Racecourses
• World’s largest sports & entertainment design firm
National Western Stock Show & Rodeo, Denver, Colorado
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Tulsa Expo Square
Oklahoma State Fairgrounds
Designers of the equestrian & rodeo industry benchmarks
Houston Livestock Show & Rodeo
Oklahoma State Fairgrounds
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2012 London Olympic Equestrian Venues
Yankees Stadium
Intrust Arena
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Kansas Star Facilities Overview
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Why Kansas Star is the optimum Event/Equine venue • The Kansas Star “Experience” is unique in region
• Designed for Equine, Concert and Trade Shows
• All facilities interconnect to create synergy
• Only comparable is successful South Point in Las Vegas
• Industry’s best design, equipment and arena footings
• Owner understands and has resolved waste issues
• Exceptional Interstate access
• Extensive on-site exhibitor and guest services
• Kansas market is underserved with equine/rodeo venues
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President
Crossroads Consulting Services
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Market, Economic and Fiscal Impact Analysis for the Kansas Star Equine Event Center
Presentation
October 28, 2010
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Crossroads Consulting is the Market Leader
Recognized market leader in providing advisory and development planning services to public and private sector clients
– Conducted more than 300 studies on five continents including projects for INTRUST Bank Arena, New York Yankees Stadium, Chicago Bears Stadium, Qwest Center, Meadowlands Sports Complex, San Antonio Spurs, Jacksonville Jaguars, Singapore Sports Hub and new Egyptian International Equestrian Center in Cairo
Experts in convention, sports and entertainment industry
– Specialized expertise with equestrian-related projects
Unparalleled reputation for providing credible, reliable advice
– Develops business plans that are actionable and executable
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Purpose of the Study
Estimate the Annual Incremental New Economic and Fiscal Impacts Associated with the Kansas Star Equine Event Center in Sumner County, Kansas
Spending (Output)
Total direct, indirect, induced spending
effects generated by the project
Employment (Jobs)
Number of full and part-time jobs
supported by the project
Personal Earnings
Wages and salaries earned by employees
of businesses associated with or impacted by the
project
Tax Revenues (Fiscal)
Sales and use tax
Personal income tax
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Equine Activities Represent a Significant Market Segment Where Potential Demand is Not Currently Being Met In Kansas
Opportunity to Capitalize on Unmet Demand
Limited Competition (Supply)
- No existing facility in Kansas can currently host this type and magnitude of event activity
Significant Market Potential
- 2.5 million equine in region
- 783,000 equine involved in shows/competitions
- 80 national and 45 state/regional potential users representing a minimum of 300 events
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Market Analysis Demonstrates Quantifiable Demand
for the Kansas Star Equine Event Center
26 – 31 events
100 – 120 total usage days
215,700 – 255,150 total attendee days
Target is large, high profile state/regional/national events
Amount and type of usage/event activity drives economic impact
Diverse user base
– Horse shows/competitions, rodeos, concerts/festivals, trade/consumer shows
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Estimated Usage/Event Activity Is Achievable and Conservative
21 – 24 projected equine events only represent 8% of the potential market
Surveys with potential users reinforced demand and spending patterns
– In aggregate, survey respondents alone could conservatively account for 85 event days and approximately 95,000 attendee days
– 54% of participants/spectators would stay overnight in hotels
– All overnight stays averaged 3.1 nights
– Average spending per person was $170/day
Other equine event centers host between 30 and 80 equestrian events annually
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Direct Spending Related To On-Going Operations Is Estimated To Range From $17.5 Million To $20.5 Million Annually
Sources of Direct Spending
Facility Revenues Inside the Facility
Facility/Stall Rental
Food/Beverage
RV Hookup Rental
$1.4 million to $1.6 million
Attendee Spending Outside the Facility
Hotels/Lodging
Restaurants
Retail/Entertainment
Transportation
$16.1 million to $18.9 million
Average direct spending amount of $80 per person, per day is conservative
relative to survey responses
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Annual Incremental New Benefits to the State from the Kansas Star Equine Event Center are Significant
TOTAL EQUINE EVENT CENTER SPENDING (INCLUDING GAMING)
$38.6 MILLION TO $44.6 MILLION
TOTAL EMPLOYMENT
400 TO 470 JOBS
TOTAL SPENDING
$29.1 MILLION TO $34.1 MILLION
USAGE
215,700 TO 255,150 ATTENDEE DAYS
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Greg Schwerdt – President, Schwerdt Design Group
Kurt Yowell – Director of Development, MKEC Engineering Consultants
Steve Lackey – Senior Design Engineer, TranSystem
Mike Thompson – Senior Vice President, Poe & Associates
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Kansan Sculptor
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Kansan Landscape Artist
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We believe the Kansas Star facility achieves all of
the legislative goals in SB 66
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The Kansas Star begins generating revenue in 2011
Stabilized revenue $226 million
First five years of operation produces gaming tax revenue
totaling $223 million to the State of Kansas
Significant investment in other revenue generators
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Investment in tourist generator lifts total visitation over three million annually
300 hotel rooms
Concert/live entertainment center seating 4,200
Due to its amenities, projected to attract 291,000 visits per
year from outside 100 miles
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Commitment to the local community with $1.5 million
“Ad Astra” scholarship fund
Kansas Star has significant infrastructure development
with large employee payroll dollars to yield substantial
local economic impact
The total amenities will appeal to the widest range of
customers
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The Most Capital Invested - $260 million
The Soonest - Within 4 Years
Not Contingent - Park City
The Highest Revenue
The Most Tourism - A True Destination Resort
The Best Choice For Kansas
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