Corporate O�cePO Box 840 • 100 E Cumberland St.

• Lebanon, PA 17042(717) 273-8127 Fax (717) 273-0420

Hanover Office300 High St. • Route 116

• Hanover, PA 17331(717) 632-8303 Fax (717) 632-7487

Reading Office4239 Penn Avenue • Suite 11 Rear

• Sinking Spring, PA 19608(610) 670-2300 Fax (610) 670-9251

Kapp Advertising Service, Inc.11 Merchandiser Editions Published Every Wednesday

• GoLocal Magazine • Commercial Printing • Preprint Delivery • eMarketing• Website Design & Hosting • Promotional Specialty Products

Advertising Buyers GuideEffective February 1, 2020

www.TheMerchandiser.comemail: Sales@TheMerchandiser.com

Gratz

Valley View

Lykens

Elizabethville

Hegins

Tremont

SchuylkillHaven

Tower City

Williamstown

Hummelstown

Palmyra

Fredericksburg

Womelsdorf

Newmanstown

Robesonia

Wernersville

Sinking Spring

Shillington

DouglassvilleBirdsboro

FleetwoodLeesport

Temple

Laureldale

Mt. Penn

Adamstown

Bowmansville

Strausstown

Bernville

Bethel

Schaefferstown

Jonestown

Cornwall

Quentin

Annville

Campbelltown

Hershey

Lebanon

Myerstown

Reading

Morgantown

Pine Grove

Hershey

Lebanon

Myerstown

Dauphin/Schuylkill

Reading-Northern

Reading-Western

Reading-Eastern

*Circulation Data 12/31/19 Ask about our... Hanover, Gettysburg, Northern Adams/York and Hampstead/Manchester Merchandiser Editions

7 Community Editionsto Serve You

Advertising Display RatesEff ective: February 1, 2020

AuditedCoverage THE KEY TO THRIFTY BUYING

Prices shown below are Open Rate per column inch; Net, non-commissionable.We off er FREQUENCY DISCOUNTS; ask your Merchandiser MarketingConsultant for the most cost eff ective, results driven advertising plan.

Combination Rates

Merchandiser Editions Circulation Open Rate

Rates Per Column Inch Lebanon 36,760 $18.95 Myerstown 18,432 $13.25 Hershey 22,127 $12.25 Dauphin/Schylkill 16,518 $10.45 Display copy deadline for above editions: Mon. 10 AM

Reading Western 35,156 $14.40 Reading Eastern 13,283 $ 8.20 Reading Northern 20,871 $11.30 Display copy deadline for above editions: Thurs. 10 AM

Merchandiser Editions Circulation Open RateRates Per Column Inch

Lebanon/Myerstown 55,192 $32.20 Lebanon/Hershey 58,887 $31.20 Lebanon/DS 53,278 $29.40 Hershey/DS 38,645 $22.70 Myerstown/Reading Western 53,588 $26.85 Reading Western/Reading Northern 56,027 $24.70Reading Western/Reading Eastern 48,439 $20.50 Reading Northern/Reading Eastern 34,154 $18.50Lebanon/Myerstown/Hershey 77,319 $44.45Lebanon/Myerstown/DS 71,710 $42.65Lebanon/Myerstown/Reading Western 90,348 $45.80 Reading Western/Eastern/Northern 69,310 $29.80Lebanon/Myerstown/Hershey/DS 93,837 $54.90Myerstown/Reading Western/Northern/Eastern 87,742 $41.00All 7 editions 163,147 $84.70

HersheyCirculation 22,127

City Zip TotalGrantville (RD #1 & #2) 17028 1,030Hershey 17033 4,944Hummelstown 17036 6,148Lawn 17041 47Middletown (RD #1 & #2) 17057 742Palmyra 17078 7,945Chambers Hill 17111 1,271

Dauphin-SchuylkillCirculation 16, 518

City Zip TotalBerrysburg 17005 165Elizabethville 17023 1,144Gratz 17030 405Halifax* 17032 150Lykens 17048 1,562Millersburg* 17061 230Wiconisco 17097 435Williamstown 17098 1,225Pottsville* 17901 50Lake Wynonah/Auburn* 17922 25Cressona* 17929 100Friedensburg 17933 282Hegins 17938 1,188Muir 17957 155Pine Grove 17963 4,013Sacramento 17968 104Schuylkill Haven 17972 1,499Tower City 17980 1,759Tremont 17981 1,115Valley View 17983 912

MyerstownCirculation 18,432

City Zip TotalKleinfeltersville 17039 70Myerstown 17067 6,311Newmanstown 17073 1,920Richland 17087 1,080Schaeff erstown 17088 430Bernville 19506 2,437Bethel 19507 1,235Mt. Aetna 19544 155Rehrersburg 19550 201Robesonia 19551 1,870Shartlesville 19554 295Strausstown 19559 170Womelsdorf/Stouchsburg 19567 2,227Wernersville* 19565 31

LebanonCirculation 36,760

City Zip TotalAnnville 17003 4,364Cornwall 17016 670Fredericksburg 17026 1,496Jonestown 17038 3,217Lebanon 17042 14,971Lebanon 17046 11,237Mt. Gretna* 17064 50Quentin 17083 260Rexmont 17085 365Gretna Springs* 17545 130

Reading - WesternCirculation 35,156

City Zip TotalMohnton 19540 4,342Wernersville 19565 3,018Shillington 19607 7,401Sinking Spring 19608 7,292West Lawn 19609 3,843Wyomissing 19610 4,488West Reading 19611 2,758Reinholds 17569 607Total Door-to-Door 33,749

*Robesonia 19551 100*Womelsdorf 19567 70*Denver 17517 300*East Earl 17519 300*Rack Distribution - Total 770Balance of Distribution 637

Reading - NorthernCirculation 20,871

City Zip TotalLeesport 19533 2,748Temple 19560 2,638Reading 19601 5,361Reading 19604 3,395Laureldale 19605 5,319Total Door-to-Door 19,461*Blandon 19510 180*Fleetwood 19522 275*Kutztown 19530 45*Rack Distribution Total 500Balance of Distribution 910

Reading - Eastern Circulation 13,283

City Zip TotalMt. Penn/Exeter 19606 10,703Total Door-to-Door 10,703*Birdsboro 19508 410*Douglasville 19518 385*Morgantown 19543 375*Oley 19547 445*Reading 19602 510*Rack Distribution - Total 2,125Balance of Distribution 455

Mechanical InformationMinimum Ad Size For Any Paper

3 Column InchesTabloid Page Size (6 Column x 14”)

84 Column InchesColumn Inches

1 Column 1.57” 2 Column 3.29” 3 Column 5.03” 4 Column 6.77” 5 Column 8.51” 6 Column 10.25”

Subject to slight shrinkage to accomodate tab size.

Inches are Accumulated Discount Per Month Level 20” - 79” 10%80” - 159” 15%160” - 319” 20%320” - 479” 25%480” - 719” 30%720” - 1039” 35%1040” & over 40%

Monthly Accumulative InchDiscount Rates

Discount applies to all accumulated inches per month in anyor all papers when paid by the 10th of the following month.

• Rates shown are price per thousand. • All rates shown Net.• These rates indicate a maximum of 2 1/2 oz. each (approx. an 8 page circular)• Ask for a custom quote for any pre-print heavier than 2 1/2 oz. each.• Maximum fi nished size: 8 1/2” x 11”

We can zone your circular down to individual carrier routes

Place your message wherepeople are looking...

Discount will not be allowed to any advertiser with past due charges against his account. Open rate is due 30 days after invoice date.

Advertising may not be cancelled after display deadline.

Recognized Advertising Agencies may choose, when setting up their account, either the cumulative inch discount, which requires payment with 10 days of invoice, or the standard 15% agency discount payable in 45 days. Agencies must submit camera ready ad materials to Kapp Advertising on or before deadline.

All political advertising and all “Going Out Of Business” advertising requires payment with copy. Political Advertising must include the words “Paid Advertisement”

Advertising Policies and “By the authority of…” along with the name of the person, or group that is placing the ad.

Advertising designed to look like editorial, must include the word “Advertisement” on the top or bottom of the ad.

Advertisements exceeding 12.5” height will be charged at the 14” height rate, except on pages containing headers.

Requests for guaranteed special positioning is available at an additional cost. These are subject to a fi rst-come fi rst-served basis and press capabilities. Additional charge for intricate composition will be determined and discussed with the advertiser before the advertisement is created.

Alteration charges of $45/hour will be billed if the advertiser changes the original layout of the ad after

the ad has been composed by the graphics department. This does not apply to typographical errors. Kapp Advertising Service, Inc. is not liable for any errors in any advertisement published beyond the cost of the space actually occupied by the item in which the error occurred. Errors must be reported within 10 days after publication date.

We will not be responsible or liable for delay or failure of delivery in the event an edition is delayed or suspended for any reason.

The advertiser assumes all responsibility for the content and statements made within their advertisement and will indemnify Kapp Advertising Service, Inc., and their employees, against any liability and loss which may occur due to said content.

The publisher reserves the right to refuse or cancel any advertisement at any time.

Pre-Print Distribution Rates Number of Insertions Per Year

Quantity 1-11x 12x 24x 36x 48x

500-9,999 $48 $46 $44 $41 $38

10,000-29,999 $42 $40 $37 $34 $31

30,000-49,999 $37 $35 $33 $30 $28

50,000 + $32 $30 $29 $28 $26

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94%of households in our coverage areas

receive the Merchandiser weekly*

77%frequently buy products or services

advertised in the Merchandiser*

*Circulation Verifi cation Council 3/31/19