kargo - video consumption in the digital age
TRANSCRIPT
KARGO PRESENTS:VIDEO CONSUMPTION IN THE DIGITAL AGE
TALK ABOUT US USING
#FUTUREMTHE EVENT
#FutureMKargo
TRENDS & EFFECTS OF MOBILE, TABLET, AND P.C. USAGE ON VIDEO ADVERTISING ROI
KARGO & FUTUREM PANELISTSHarry Kargman CEO, Kargo. @kargo
Eric Korsh VP/GD, Brand Content, Digitas. @erickorsh
Grant Stratemeyer VP, Business Development, Celtra @gstrater
Adam TowvimVP, Business Development, Jumptap. @atowvim
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What are the trends in video consumption in terms of type of video and time spent and how will advertisers capitalize on them?
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THE FACTS!
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Nearly 25% of Americans view videos on the web from some connected device more than once every day. 13% watch web videos at least once daily
(Source: Neilson)
28%have accessed video content with a tablet at some point in the month, and 4% do so more than once per day
ALL WEB ENABLED DEVICES
TABLET
SMARTPHONE21% consume video content on their smartphones more than once per day
TRADITIONAL TELEVISIONS
Meanwhile, Traditional television use is declining, with Neilson reportinga loss of 1 million+ traditional TV setups in American homes this year,
and a nearly 2% decrease from 2010 to 2011 in traditional TV viewership. Neilson predicts that trend to steadily continue.
?
How do marketers get consumers attention..
and why are the dollars still so concentrated on television as a
medium?
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WHERE ARE U.S. VIDEO AD DOLLARS SPENT?
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Sources: eMarketer, Forrester, Kantar Media, Coady Diemar
Vid
eo A
d S
pend
(M
obile
not
vis
ible
due
to s
cale
)
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When asked (in August 2012) how they anticipate leveraging digital formats, 69% of agency respondents expect their clients to increase spending on video, and 68% expect them to increase spending on mobile. (marketingcharts.com)
TRENDING NOW:
“Go where your customers have gone,” Google chairman Eric Schmidt
(Referring to the need to advertise, video, on web-enabled devices)
How can marketers maximize the return of video advertising investments across multiple screens?
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Who are the winners and losers in the coming decade
given these trends?
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THANK YOU FOR COMING- PLEASE STAY IN TOUCH
HARRY KARGMAN CEO, [email protected]
36 E 12th Street, 6th FloorNew York, NY 10003www.kargo.com
Local Contact:
AMY LIPTONVP, STRATEGIC ACCOUNTS, [email protected]
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