kate rubin stem tecna presentation 03.19.09 (2)
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getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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A commitment to STEM … a focus on connections
TECNAMarch 19-20, 2009
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getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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The TeacherShe needs help in a number of ways
Field Trips
Internships/ Externships
Mentors
Guest speakers
Materials / Supplies
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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The EmployeeHe has a lot he can offer
Facility visits
Day in the life
Mentoring students
3M Visiting Wizards
Materials / Supplies
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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getSTEM VisionThe portal for Minnesota Educators and Businesses to connect and collaborate
to build relationships to match STEM needs with STEM resources.
“Looking to coordinate a manufacturing plant visit for a field trip“
“We have a facility in Fridley along with an R&D lab “
“We have a facility in Fridley along with an R&D lab “
“Looking to coordinate a manufacturing plant visit for a field trip“
“We have a facility in Fridley along with an R&D lab “
“Looking to coordinate a manufacturing plant visit for a field trip“
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getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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• Just Ask request list• Just Offer give list• STEM Events• STEM Successes• About STEM• STEM News• STEM Links• STEM Media• My STEM
getSTEM Components
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Create a profile at www.getSTEM-mn.comIt’s free and easy to use!
Go to My STEM and click on the register link to create a profile. After you have registered, you’re ready to begin connecting with local schools and businesses!
Go to My STEM and click on the register link to create a profile. After you have registered, you’re ready to begin connecting with local schools and businesses!
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Create a Profile
• Creating an account on getSTEM is the first step to begin networking with others in the STEM community.
• Accounts are free
• Completing interests assists the “My STEM” feature of getSTEM
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Just Ask… Just Offer… It Just Makes Sense!
Teachers click on JUST ASK and list how businesses can help your students and classroom.
Teachers click on JUST ASK and list how businesses can help your students and classroom.
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Just Ask• Include the location of your school
• List the grade level that you teach
• Preferred time: deadline, time of day
• Subject
• Recent topics students have studied
• End goal• What do you hope to
accomplish?• Fieldtrip to a lab for students
to observe ABC• Guest speaker on
engineering, please bring hands on examples for students to see
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Just Ask… Just Offer… It Just Makes Sense!
Businesses and Organizations click on JUST OFFER and list opportunities for your company to participate in K-12 education.
Businesses and Organizations click on JUST OFFER and list opportunities for your company to participate in K-12 education.
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Just Offer
• Include the general geographic area where you are interested in volunteering
• List the grade level and subject area that your program is suitable for
• Timeline of when you’re available including general time of day (available most Wednesday mornings)
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Reply to Postings
Don’t forget, you may also reply to Asks & Offers posted by other users. Simply click on the posting and go to CLICK HERE TO CONTACT and getSTEM will contact the person who made the posting.
Don’t forget, you may also reply to Asks & Offers posted by other users. Simply click on the posting and go to CLICK HERE TO CONTACT and getSTEM will contact the person who made the posting.
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Connections Through getSTEMgetSTEM will send an
automated email when a member of the getSTEM community responds to your posting
Emails are sent through the getSTEM web portal to maintain privacy of user profiles and keep contact information confidential
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AsksPencils of any kind for student
use needed…
Science Fair judges needed for the 8th grade Science Fair on January 20th
Guest speaker on mechanical engineering to speak to my 9th grade Project Lead the Way class
Offers3M Visiting Wizards:
interactive science presentations brought to your classroom
Engineering: guest speaker for students of all ages
Robotics mentor: I am interested in mentoring a high school robotics team
Sample Postings
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STEM Events
• Calendar that lists STEM events
• Users may submit events to be added to the getSTEM calendar
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Successes • Highlight successful
connections made through getSTEM
• Recognize participants for their volunteerism and dedication to STEM education
• Method of in-direct peer-to-peer sharing for both the education and business communities
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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About STEM
• General information on STEM education
• Message from the education and business community on the value of STEM education
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STEM News
• Recent articles on STEM education around the State of Minnesota
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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STEM Links
• Library of STEM resources and STEM education organizations
• User submitted links and organizations
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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STEM Media
• Web videos
• Virtual Field Trips
• Flash Movies
• User Submitted
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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My STEM Profile• Personal Dashboard of Asks/ Offers
• Shows User History
• Allows you to update and Edit Postings
• Will provide you with possible matches based on the interests selected in your profile
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getSTEM social groups on Twitter, LinkedIn, and facebook
getSTEM social groups on Twitter, LinkedIn, and facebook
Share getSTEM with your peers by forwarding to a friend
Share getSTEM with your peers by forwarding to a friend Share getSTEM
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getSTEM Program Management(Minnesota Model)
Program Manager
• Populate getSTEM Site – Actively recruit content fro the getSTEM web portal– Events / News– Successes– Website Postings
• Market getSTEM Site– Provide series of presentations/ training sessions– Design and Coordinate marketing materials – Manage getSTEM outreach and awareness campaigns– Develop and Manage Marketing Program – Liaison to all getSTEM partners and manage coordinated
efforts• Site Development
– Oversee website development and Coordinate – Understand getSTEM site statistics trends and activities– Knowledge of getSTEM Search Engine Optimization (SEO)
• Financials – Manage getSTEM P&L– Fundraising & Sponsorship Coordination
Program Coordinator
• Technical Support – Assist with user support– Website development and updates– Application/ Hosting/ Design Assistance– Coordinate all Technical Support Projects – Compose, edit and post success stories – Search Engine Optimization (SEO)
• Data Management– Responsible for reporting on site statistics– Track getSTEM use and profiles – Observe website trends– Create website activity reports– Identify target audiences based on site analytics – Manage getSTEM database– Tracking communications and analyzing successful outreach
methods
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MN Department of Education Roles • Market getSTEM to education community• Manage content and upload news stories to
the getSTEM “STEM News” page• Coordinate earned media efforts • Communicate getSTEM to policymakers
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Current getSTEM Supporters
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getSTEM Analytics
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Data Elements Captured via getSTEM• # of Asks• # of Offers• # of profiles created• # of profiles created by school or organization• Time to connection• Need more• # of views of items• Search terms
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Data Segments Captured via getSTEM• Geography
– State, County, Zip, School District• Profile type
– Educator, Business professional• Time
– Year, Quarter, Month, Week, Day, Hour, Minute• Type
– Ask, Offer• Ask / Offer Type
– Materials / Supplies, Equipment, Presentations, Mentors, Field Trips, Informational Interviews, Judges
• School type– High school, middle school, elementary school
• Organization / Business Type– Outreach activity
• Search terms
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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getSTEM Visits 3,374 Unique Visits (03.10.09)
Number of Visits
0100200300400
2/2/
2009
2/9/
2009
2/16
/200
9
2/23
/200
9
3/2/
2009
3/9/
2009
Number ofVisits
Number of Visits
0200400600800
100012001400
2/23/2009 2/16/2009 2/9/2009 2/2/2009 3/2/2009
Number ofVisits
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getSTEM Traffic
Visits
DirectGoogleBrandingSharepoint.comKEYC.comMHTA.orgeducation.state.mn.usinetium.comtnet.unisys.com
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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getSTEM Profiles Created 323 Total Accounts (03.10.09)
– 124 Business– 199 Educators
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00902468
1012141618
BusinessEducation
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Individual Profile Data Overall 11 : 1 - Unique Visitor to Accounts
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Asks/ Offers 44 Postings in the first 40 days• 23 Asks• 21 Offers• 7 profiles created to 1 Just Ask/ Just Offer posting
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Posting Responses21 responses in the first 40 days!• There has been one response for every two
postings are 2 postings • 48% Response Rate
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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Subscriber/ Hosting ModelgetSTEM
– One time setup fee $7,500• Configuration of system for
one state• Key contacts, email, web
address etc. for one state• Marketing kit for state• Training webinar for state
– Annual hosting fee $22,500 • Technical support• Reporting• Content publishing/ editing • Hosting, design, web portal
using SharePoint platform
Subscriber – Marketing and awareness
• Coordinate and manage all general marketing for state
• Distribute electronic marketing kit
• Responsible for promoting user driven content to web portal
– Content Management • Approve events, articles, and
links submitted by user to ensure content is relevant to STEM education and state
– Level 1 Support• First line of training and
support to local users
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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New Subscriber• Subscriber/ Hosting Agreement • Provide getSTEM with state content
– Key contact info, list of districts, necessary data • 30 day delivery (from date of contract)
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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TECNA’s National STEM PilotIndustry’s concern:
Loss of Utah’s 14-18 year olds
21% - Dropout
* 39,000 – Total Utah students enrolled in 9th grade public schools in 2005. Source: National Center for Education Statistics.** 79% - Utah high school graduation rate. Source: Education Week – Class of 2005. Includes 9-12 grade.*** 60% - UTC estimate percentage of high school graduates who continue onto any post-secondary training/education/certificate programs. **** 19,000 – Students who pursue any post-secondary training/education/certificate program a year after high school graduatingNote: All above figures are rounded
Loss: 8,000 Loss: 12,000
40% - “Valley of Death”
Start - 9th Grade39,000
HS Grads: 31,000
Net Industry Workforce: 19,000
79% 60%
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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• Enhance high school graduates – additional training/education
– Expecting successful pathway for 50-90% of graduates that don’t go beyond high school
– After graduation, can opt out; full refund– NATIONAL STEM INITIATIVE through
Technology Councils of North America (TECNA – UTC is one of 42 tech councils)
• Need: – State School Board Decision– SEOP Amendment
• Legislative backing• 2009 Session
Industry’s #1 Issue: Quality Workforce!
2009 Plan
Opportunity: Class of 2010
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• Placement results of college/UCAT graduates
– Better decision making -- Real world validation of degrees/certifications
– Compelling information from all UCAT and colleges
• Industry involvement – Mentors and classroom
• Governor’s 30 Hot Jobs
Industry’s #1 Issue: Quality Workforce! 2009 Recommendations
Other Opportunities: Class of 2010
getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
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• Engineering Initiative– Huge impact on industry since 2001– Engineer shortages: 500 openings in 91 cos.
(4Q 08 Survey)
• USTAR Funding
2010 Session
• Math Education Initiative– “The critical thinking skill”– Singapore math incentive for K-8– Math for America (Sen. Stephenson)
• Training Incentives– For Utah companies to train and
retain employees
Quality Workforce 2009 Priority Initiatives