kate worlock: developments in educational publishing

A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n

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Developments in Educational PublishingARLIS Conference 2013

July 2013Bristol, UK

Kate WorlockVP & Lead Analyst, Education & Training


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AgendaHow is the world of educational publishing changing? About Outsell Setting the scene Drivers of change in higher education publishing What are publishers doing? A look to the future In Outsell’s opinion

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Learning and Innovation

Information, Media, and TechnologyLife and Career

Source: United Nations photo

Demands on Education are IncreasingNot just imparting knowledge, but skills

Knowledge 21st Century Skills

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Core Subjects


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Schools Face Multiple PressuresLike all markets, education is experiencing a perfect storm

Economical

PedagogicalPolitical

Technological

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We prefer print over digital,

but not as much as we used to.

We’re becoming more keen on

digital homework solutions.

We’re less and less impressed by flat digital

texts.

We’d rather buy, rent, or borrow a used textbook.

Students Are Becoming More VocalDigital natives have high expectations as consumers

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Effecting Change in Education is DifficultEducators and administrators face an uphill battle

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Source: http://tutormentor.blogspot.co.uk


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Technology is Not the AnswerAlthough it can be a vital enabler of change and improvement

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Source: PresentationZen.com


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Teaching styles

Learning styles

Content

Pedagogy

Architecture

Assessment

But Digital Can Make a DifferenceIts influence is felt across the board

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Digital Enables New Models of EducationPublishers must take note of changing pedagogic practice

Flipped classroom

Adaptive Learning

Virtual Learning

Testing and Assessment

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So, What are Publishers Doing?First, they’re focused on digital for growth

DigitalPrint

Improve learning

outcomesReduce

costs

Save timeIncrease faculty

productivity

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This Means Revamping Old ProductsThe textbook is evolving

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2009 2010 2011 2012 2013 2014 -

5,000

10,000

15,000

20,000

25,000

30,000

Print Textbook Content ($M)Digital Textbook Content ($M)

$M

And Changing the Shape of the MarketPrint remains important, but its market share is shrinking

Source: Outsell analysis

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There are Challenges from Open ContentPublishers are working out models which include OERs

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Publishers Are Dealing with an Evolving SpaceNew players are delivering educational accreditation

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And They’re Preparing for a More Virtual WorldWith empty lecture theatres?

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They’re Building Customised OfferingsPersonalisation and adaptive are the name of the game

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They’re Delivering Solutions to Many DevicesPlatform and device agnosticism will be crucial

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2020

2012

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Print Textbook ContentDigital Textbook ContentWhole Course Solutions

By 2020, Print Will Be 30% of the MarketAnd whole course solutions will make up almost 50%

Source: Outsell analysis

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More institutional subscriptions

In Outsell’s OpinionBy 2020, educational publishing will look very different

Device and platform agnostic content

Digital replica textbooks have a limited shelf life

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What Does This Mean for Libraries?What are the implications in an arts and humanities context?

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Digital literacy

Customisation supportPrint on demand

Curation

Support remote studentsOER guidance


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Thank You for Your Attention21

“It is not the strongest of the species that survive, nor the most intelligent, but rather

the one most responsive to change.”

— Charles Darwin

Kate Worlock, VP & Lead Analyst, Education & Training

Email: [email protected]: +44 1494 778 100

mailto:[email protected]

http://www.victorianweb.org/science/darwin/darwin_beard.gif


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The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative research methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the Content is accurate as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no representations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report and Outsell assumes no liability related to claims concerning the Content of this report.

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