katherine witt's marketing portfolio
TRANSCRIPT
Advertising & Promotions
•Ad featured in Building Owners and
Managers Association International,
Carolinas Chapter’s quarterly
Newsletter for 2014.
•International Facility Management
Association e-newsletter
•Ad featured in the Association of
Public Works, North Carolina
Chapter’s quarterly newsletter.
•Direct mailer for local pool
maintenance companies. Ran
on Linked In and Facebook.
•Google Adwords Certified
•Managed $10,000 internet
advertising budget.
•Restructured Google
AdWords account to focus on
challenges and solutions . This
cut our spend by over 50% and
increased clicks and click-
through-rate.
Web & Analytics
•Managed website content using WordPress
CMS. Updated content and graphics as
needed.
•Optimized content for SEO and increased
traffic.
•Created the Nitty Gritty blog.
Regularly updated with industry and
company related stories.
0
500
1000
1500
2000
2500
3000
3500
4000
Marketing Reach by Channel
YouTube
Email0
200
400
600
800
1000
1200
1400
1600
Jan
-14
Feb
-14
Mar
-14
Ap
r-1
4
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-1
4
De
c-1
4
Website Visits by Source
Offline Sources
Other Campaigns
Social Media
Referrals
Paid Search
Organic Search
Email Marketing
Direct Traffic
•Utilized Google Analytics to track
success and opportunities. Creates
monthly reports to closely analyze
data and made action plans according
to observations.
•Implemented Salesforce as a means
to track and improve sales process.
Social Media
•Followed the latest social
media trends to develop
original and relevant content
for social media channels.
•Identified target audiences,
goals, and interests to develop
social media strategy. Created
a social media calendar as a
guide to follow in publishing
and maintaining consistency.
•Developed content
to engage email
contacts.
•Utilized Constant
Contact email
reporting to track
open and click-
through rates.
•Ran A/B tests to
generate best results
from email efforts.
Writing Samples
Visit www.katherineawitt.wordpress.com
Or www.blog.uretekma.com
Or view some of my work in this Google Drive Folder