KautilyaEcommerce Efficiency Measurer

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E-commerce– Overview

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Do you know the current size of the E-commerce Industry in India?

• 5th largest eCommerce market in the world • Has 44 million online retail visitors which is only 62% reach of e-

commerce among online users. The worldwide average is around 73%.

• Added 15 million eCommerce users between Dec 2011- Dec2012. • Saw a 50% growth in the number of Internet users between Dec

2011- Dec2012.

Its truly phenomenal and exciting on the potential and what we can do

Departments in a Company

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Management

Operations Sales & Marketing Finance Supply ChainHR Warehouse

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Current IT in a Typical E-commerce Company

Data based Transactional Systems like

Magento, ERP, HR, CRM,

Portfolio, etc.

Non data based systems

like mails, documents,

Information only from

each system

Decisions based on

knowledge from

individual systems

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Issues with Current SystemsDoes the Promoter/CEO ask

questions like:• Do I know what is my Checkout & Cart abandonment

rate?• Which are my best and worst performing referral sources?• Can I get the correlation report between different

products sold based on department?• Finally can I get the information I want which helps me

take critical decisions at the right time?• Can I get information combined from different systems?

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Requirement of the Management

Management only requires timely delivery of accurate information from systems with checks and balances and deep

insights which may miss the human mind to ensure enablement of growth in

volume and/or profit or minimize their loss by optimizing expenses

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OST Solution

ERP

CRM

Others

Kautilya Repository Kautilya

DashboardsReports

Analytics

Web

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Answers you are looking for !

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Effectiveness Related questions on:• Advertising• Navigation• Loyalty• Marketing Plan• SEO • Social Marketing • Pay Per Click Strategy

Advertising

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Questions you face :• What source of my advertising is pulling in the

maximum amount of traffic? • Which advertising is generating the most sales? • What ad creative is converting best?Information possible out of this• Marketing Campaign Planning• Daily Channel-wise traffic/conversion• Channel wise Analytics• Cost to traffic to conversion cohort analysis

Navigation

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• What elements of navigation are people using the most? • What are they using the least? • What is causing visitors to go around in circles? • Are they reaching their desired page upon using the

search box?Information possible out of this• Most viewed pages• Maximum time spent pages• Maximum pages where people terminate without order

Loyalty

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• What customers buy repeatedly? • Where did these customers come from? • How do they reach their desired products? • How many of them respond to mailers and other forms

of marketing communicationInformation possible out of this• Cohort or waterfall analysis by registered and buying

customers• Use of promo codes• Repeat customer Analysis

Marketing Plan

• How price sensitive are my customers?• What affiliates are sending in the best traffic?• Maximum impact marketing campaigns• Marketing spent to business conversion

Information possible out of this• Marketing campaign impact on business KPI• Affiliate wise marketing campaign impact• Marketing Campaigns Analysis

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SEO & Social Marketing

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• What sites are sending the best traffic?• What strategies are leading to the greatest SEO success?• How are my Facebook members reacting to my campaigns?• Are social sites sending traffic?

Information possible out of this• Number of likes and comments on Facebook• Number of visits to page on Facebook• Demographic details of members logging in• Translation of buzz on Facebook to business• Facebook users Analysis

Pay Per Click Strategy

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• What keywords are the best converting? • Are my PPC optimization efforts bearing fruit?• Best source for PPC campaign

Information possible out of this• Real time PPC counts and payments due• Real time PPC conversions to business• PPC Analysis

Answers you want on your Fingertips

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Information that helps you enhance your business decision-making process:

• Marketing Campaign Planning• Sale and Sale Return Data• Inventory Aging• Merchandise Performance• Order Level Funnel • Pincode Performance• Total Revenue Cohort And much more……..

Co-relation

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• Important to deep dive into data from across apps• Which products sell in which markets• What product to bundle and sell• How to identify opportunities before others

Information possible out of this• Best selling products in a bundle• Probability to cross sell by market, gender, age, etc.• Promo code optimization

The OST Advantage

• OST has its own core product thus providing better integration with existing systems

• OST has over 14 years of experience working with many Fortune 500 customers across the globe

• OST has the first ready made solution for the E-commerce Industry for Measuring efficiencies

• OST understands Ecommerce extremely well and has build best of breed KPIs

• OST will implement the Solution in 60 days or less• Option to buy the solution or rent it on a per user per month

basis

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Contact Details

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Open Software Technology (India) Ltd.512, Phase V, Udyog Vihar, Gurgaon-122016

Site: www.open-soft.netContact person: Sachin Sinha

Ph: 0124-4012305Cell: 9818863271

Mail: ssinha@open-soft.net