kavi pro ppt

8/3/2019 Kavi Pro Ppt

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The Creator of coca colayJOHN PEMBERTON

INVENTED COKE IN

1886


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The coca cola companyy Headquarters: One

Coca-Cola Plaza Atlanta,

yEmployees: 71,000

y CEO: Neville Isdell

y Website:http://www.Coca-

Cola.com/


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y Coca-Cola is the world's leading beverage

company. The company is the world's leadingmanufacturer, marketer, and distributor of

nonalcoholic beverage concentrates used to

produce nearly 400 beverage brands. The

company makes and distributes waters, fruit

juice ,energy drinks.


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Coca-Cola Mainly preferred by the Youngster &

Kids.

Thums-Up Youngster


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y Limca Common Drink

y Fanta Basically Preferred by Ladies and KidsTheimage cannotbe displayed.Your computer may nothaveenough memory toopen theimage,or theimagemay havebeen corrupted.Restartyour computer,and then open thefileagain.If thered x stillappears,you may haveto deletetheimageand then insertitagain.


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KANDHARI BEVERAGES PRIVATE LIMITED.


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The Coca-Cola Company acquired soft drink brands likeThumps Up, Limca, Maaza, which were floated by Parle, asthese products had achieved a strong consumer base and

formed a strong brand image in Indian market during the re-entry of Coca-Cola in 1993. KANDHARI GROUP wasestablished in 1967 by Late Mr. Teja Singh Kandhari, ispresently a progressive business house in India..Kandhari

Beverages Ltd is among Coca-Cola India's top 4 franchiseebottlers.


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RED: A RIGHT EXECUTIONDAILYy RED (Right Execution Daily) is a measurable tool to

measure sales team and

ydistributors performance in the outlets with respect toall parameters of sales.

VISI COOLER

AVAILABILITY

ACTIVATION


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RED WORKSON 3 CATEGORIES1. Type of outlet2. volume of outlet3. consumer profile1. Type Of Outlet (Channel)(A )GROCERY STORE- Home Consumption. It includes all karyana

stores, departmental stores, supermarkets, provision stores etc

(B) EATING & DRINKING CHANNEL 2It includes

- Restaurants-Bars and Pubs-Dhabas

- Sweet shops- Quick service restaurantsCONVENIENCE CHANNEL

Pan/bidi shops (customer profile) : This segment includes PAN BIDDIoutlets that stock cigarettes, mint, confectionary. It covers STD/ISDphone booths, travel channel etc. Small outlets that mainly sell 200ml

or 300ml bottles. They may also sell 600ml.


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y 2. VOLUME OF OUTLETy

y

1. Diamondy 2.Goldy 3. Silvery 4. Bronze

y

Diamond: Those outlets which sells 800& above crates per year.y Gold: Those outlets which sells 500-799 crates per year.y Silver: Those outlets which sells 200-499 crates per year.y Bronze: Those outlets which sells


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y To study the availability of activation material inmarket.

y

To analyse red score on activation in Chandigarhmarket.

y To analyse the proper utilization of activationelements.

y To analyse warm display in market, since it reflects theavailability of product in market


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y TYPES OF DATA COLLECTION:

PRIMARY DATA.: Questionnaire, Personal interviews.

SECONDARY DATA: Internet

y SAMPLE SIZE: 100

y SAMPLE AREA: CHANDIGARH MARKET.

y SAMPLE DURATION: 6 WEEKS

y TYPE OF RESEARCH: Descriptive Research


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Does this outlet have Glow Sign

Board ?

y INTERPRETATION:- 50% outlets donot have glow signboard,20% outlets have glow sign board and 30% not applicable insilver and bronze outlets because they require flange. So glow sign

board not required in silver and bronze outlets.

yesno

not app.

OPTIONS OUTLETS

YES 20

NO 50

NOT APPLICABLE 30


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Does this outlet have Flex Board ?

y INTERPRETATION:- 30% outlets are having f lex board.50%outlets are not having f lex board and 20% not applicablebecause in silver and bronze outlets flex board is not

required.

OPTIONS OUTLETS

YES 30

NO 50

NOT APPLICABLE 20

yes

no

not app.


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Does this outlet have flange ?

y INTERPRETATION:--20% outlets yes and 60% outlets nothey donot have flange and 20% not applicable because ingold and diamond outlet flange is not required.It require in

silver and bronze outlets.

OPTIONS OUTLETS

YES 20

NO 60

NOT APPLICABLE 20

yes

no

not app.


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Does this outlet have price

communication ?

y INTERPRETATION:- 90% outlets have pricecommunication and just 10% outlets do not have pricecommunication and it is applicable in every outlet whether

DIAMOND,GOLD,SILVERand BRONZE.

OPTIONS OUTLETS

YES 90

NO 10

NOT APPLICABLE 0

yesno

not app.


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Does this outlet have shelf

display?

y INTERPRETATION:-50% outlets are having shelf displayand 30% outlets are not having shelf display and 20% notapplicable because shelf display is only required in E$D1 and

E$D2 channels and not in GROCERYchannel.

OPTIONS OUTLETS

YES 50

NO 30

NOT APPLICABLE 20

yes

no

not app.


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Does this outlet have cooler top ?

a) SSD

y INTERPRETATION:-60% outlets have sparkling soft drink(SSD)as cooler top display.20% outlets donot have cooler top display ofssd and 20% not applicable in case ofGROCERYchannel and

applicable in case ofE$D1 and E$D2 channel.

yes

no

not app.

OPTIONS OUTLETS

YES 60

NO 20

NOT APPLICABLE 20


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Does this outlet have cooler top ?

b) JUICE

y INTERPRETATION:-40% outlets are having cooler topdisplay of juice.50% outlets are npt having juice as cooler topdisplay and 10% not applicable in case ofGROCERYchannel

but applicable in E$D1 and E$D2 channel.

OPTIONS OUTLETS

YES 40

NO 50

NOT APPLICABLE 10

yesno

not app.


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y According to the study of activation material in the marketwe got data as under:-

y By July End, in RED Scoring Chandigarh is scoring 11.5marks out of 15, which in itself describes that the market

condition is good.y Flange ,flex board and glow sign board is available in the

market so there is proper utilization of activation elements.y Warm display in market was mostly seen in the form of

Shelf-Display. Though Pepsi gives scheme for the display,

for that reason they lead in warm-display.

Activation Outlets

GSB 20

FLEX BOARD 30

FLANGE 20

WARM DISPLAY 60


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y Overall chandigarh market have good display in market

but still certain improvements are requiredy Company can improve warm display by giving some

schemes in the market

y Shelf Display is also a concern area in the market

y Number of Glow Sign Board(GSB) in chandigarhmarket are less than as compared to the competitor


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y I have worked 45 days in Chandigarh Market andvisited many sectors where my concern area is to viewACTIVATION MATERIAL in the market.My reportshows that company has put lot of efforts but still hugescope of requirements is required. Company shouldprovide more schemes so that the warm display can be

improved. There should be increase in the glow signboards so that company can complete with othercompetitors.


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Websites Visited:

y http://www.thecoca-colacompany.com

y http://www.coca-cola.com

y http://www.ko.com

y

http://www.google.com

y http://www.wikipedia.org


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TO ANALYSE THE ACTIVATIONSTATUS

IN CHANDIGARH TERRITORY FORKBPL

OUTLET NAME. OUTLET ADDRESS..CATEGORY.. CHANNEL

Q1. Does this outlet have Glow Sign Board ? Yes No Not Applicable

Q2. Does this outlet have Flex Board ?

Yes No Not ApplicableQ3. Does this outlet have Flange?

Yes No Not ApplicableQ4. Does this outlet have Price Communication ?

Yes No Not ApplicableQ5. Does this outlet have Shelf Display?

Yes No Not Applicable

Q6. Does this outlet have Cooler Top?a) SSD

Yes No Not Applicableb) Juice

Yes No Not Applicable


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