I Cape Townfacebook.com/CapeTown.Travel[300k+ Likes]

Industry: Travel Industry

>100mfan mentions

in China

>367mfan reach

witin 30 days

209similar

competitors

INDUSTRY ENGAGEMENT SCOREThe travel industry is highly active on Chinese social media and presents a great opportunity to gain fans. In 2014 over 100 million Chinese tourists will travel abroad and spend over 100 billion USD. Over 537 million Chinese use social media and 66% say they use it for for recommendations.

8.5

Brand: Cape Town (As a Destination)

BRAND Vanity URLsSina Weibo: weibo.com/CapeTownTravel Tencent Weibo: t.qq.com/CapeTownTravelBoth Vanity URL’s are currently available

MENTIONS of Cape Town There were 29,695 mentions of Cape Town on Sina Weibo and QQ Weibo within the last 30 days

29.7k

BRAND SENTIMENTUsers on Sina Weibo were generally very positive about Cape Town as a destination

Sample Mention: Cape Town

http://www.weibo.com/1802104463/Amn7LByAv

《其实你也可以这样拍》《好望角》cape town 好望角，无论是阴云密布还是

蓝天白云都有着新鲜氧气的大爱，就让我们感受一下国外的清新空气吧！

养养眼，养养心。[爱你]子骏 iTouch5

“You could take photo like this” Here at Cape

Town, you can always have the big love of fresh

air no matter it's cloudy or sunny, let's enjoy the

great view!

Sample Mention: Cape Town

http://www.weibo.com/1913609874/AlKddwLas

2013年全球旅行目的地 Top10 - 第四名：开普敦(Cape Town)，以其美丽

的自然景观及码头闻名，知名的地标有被誉为“上帝之餐桌”的桌山，以及印

度洋和大西洋的交汇点好望角。#路易威登旅程之约# @路易威登 @iDaily

每日视野

Top 4 worldwide travel destination in 2013:

Cape Town, it's famous for its natural scenery

and ports, whose well known landmarks is

called the table mountain for the God.

http://www.weibo.com/2191784414/AkdNMhDbm

现在在倒时差，南非开普敦现在是晚上十点多，比中国晚六个小时。虽然经

过十几小时的飞机，但到了CAPE TOWN，登上桌山，面对大西洋，之前的

困倦与等待都是值得的。内心感激公司给予的福利。

I am now on a jet leg, when it’s 10 pm at Cape

Town, 6 hours later than in China. Although

with 10+ hours flights, we feel it’s worthy of

feeling tired and waiting so long, the moments

we arrived here, climbed the Table Mountain

and faced the ocean.

Sample Mention: Cape Town

Summary & RecommendationsCompared to other destinations, Cape Town proved very popular with Chinese netizens - with over 29k+ mentions within the last 30 days on Chinese social networks.

Other similar destination marketing outlets have seen incredible success, in August 2013 GoUSA.cn launched on KAWO and gained 700k+ fans within a few months.

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