BOOMERS AND TRAVEL

People, place and problems

www.yourlifechoices.com.au

The size of the pie

www.yourlifechoices.com.au

Comparative generational

spend*

www.yourlifechoices.com.au

*Roy Morgan Research Dec 2016

Where do they hunt?

www.yourlifechoices.com.au

So is there a problem?

www.yourlifechoices.com.au

Why, oh why, do they keep misunderstanding my needs?

How are we missing the mark?

www.yourlifechoices.com.au

Seeing opportunities Seeking solutions

www.yourlifechoices.com.au

Q.42 – Ditching the safe & cosy cardigan

www.yourlifechoices.com.au

Exploring the new & different

www.yourlifechoices.com.au

BULLSEYE!!!

Boomer travellers have:• The most money

• Longer length of stay• Strong(er) desire

What more could you possibly want?

www.yourlifechoices.com.au