keeping partners informed with key performance...
TRANSCRIPT
May 22-25, 2016 Los Angeles Convention Center Los Angeles, California
Keeping Partners Informed with
Key Performance Indicators
Presented by
Jay J. Erdman, CPA
FM10
5/23/2016
11:00 AM - 12:30 PM
The handouts and presentations attached are copyright and trademark
protected and provided for individual use only.
1
Keeping Partners Informed with Key Performance Indicators
Jay ErdmanRippe & Kingston
Serving Law Firms Since 1979
KPI
2016 National ALA, Los AngelesAtlanta / Cleveland / DC / Grand Rapids / Houston / Las Vegas / Madison / Salt Lake City /St. Louis / Wichita
Thank you for inviting me to present!
2
Thank You
2
• First Installation in 1980 – Still a R&K Client
Keating Muething & Klekamp PLL
• We have been an active supporter of the ALA Nationally & Regionally
• Attending National ALA conferences since 1983
• Presented at National ALA conferences
• Presented at Local ALA Chapter events
Our ALA Relationship
3
R&K Law Firm Client users include current and former Executive
Directors that have served as ALA Presidents...
http://www.alanet.org/about/pastpres.aspx
Our ALA Relationship
4
3
Census
5
Size of Firm
• < 10• 11-25• 26-50• 51-99• 100• 250• 500
Note: Size does not really matter.
6
THINK BIG!!!The ever-changing
Legal Marketplace demands it...
4
7
KPI FOCUS
All Additional Revenues or Cost Savings Go Directly to the Bottom Line…
and Directly Increase Partner Profits.
Income + 100 *
+ Salaries
_ Operating Expenses
= Partner Profits + 100 *
8
Law Firm Profitability Formula
5
Operating Expenses_
Salaries+
Partner Profits= + 100 * - 100 *
Income + 100 * - 100 *
Reduction in Income or Increasing Expenses works just the opposite…
9
Law Firm Profitability Formula
$17,000,000
$6,000,000
$5,000,000
$6,000,000
For Example:
Revenue
Direct Cost
Indirect Cost
Partner Profits
10
Law Firm Profitability Formula
6
Revenue $18,700,000
Direct Cost $6,000,000
Indirect Cost $5,000,000
$7,700,000Partner Profits
A 10% Revenue Increase Equates to
a 28% Increase of Partner Profits
28%
11
Law Firm Profitability Formula
12
KPI FOCUSRevenue Enhancements
7
13
• Hours Worked
• Hourly Rate
• Billing Realization
• Timely Collections
• Collection Realization %
• Salary Structure
• Overhead Structure
• Timely Billing
Revenue
Expense
Today’s Focus
Factors that Influence Profitability
Keeping Partners Informed with Key Performance Indicators (KPI)…
• Do Partners want to be informed?
• Is there such a thing as TMI for Partners?
• Choose your battles…
14
Goals
8
Should you use ‘herd mentality’ and do what other Firms are doing?
(Keeping up with the Smiths’, Jones’, and Does’)
15
Goals
KPI Scope...
• Measure against past performance for improvement measurement
• Use them to develop strategy (goals) and then measure against that strategy (goals)
• Provide (some) objective measurement against other entities in your same industry
16
Goals
9
This analysis is going to suggest that you:
• Compare the Firm against itself (history) and strategy (goals/budgets)
• Supplement your Firms’ strategy with industry knowledge
17
Goals
Remember, there is no single ‘magic silver bullet.’
• Various Resources• Price Waterhouse Cooper• Citibank • Etc.
• Comparison Factors• Size of Firm• Specialization
• Area of Law• Clients (Industry, Size)
• Geography
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Goals
10
• Key Performance Indicators – Basic
• Key Performance Indicators – Intermediate
• Key Performance Indicators – Advanced
But...
KPIs are not always a one line percentage statistics, but can also include supplemental reports that require analysis.
Often simplified into a statistic, KPIs can require reporting that needs to be analyzed.
19
Today’s Agenda
KPI come in two flavors:
#1 Statistic - expressed as numbers or a percentage that can be compared against a like statistic.
#2 Reporting - requires the user to analyze the elements of the report to reach a conclusion.
20
Today’s Agenda
11
21
Today’s Agenda
#3Firm statistics don’t improve unless Individual statistics improve. This presentation will also address methodologies for monitoring individual statistics to enhance Firm statistics.
Therefore... Everyone (grinders, minders, finders) has KPIs to pay attention to.
Basic Intermediate Advanced
Practice Development Practice Development
Resource Management Resource Management Resource Management
Asset Management Asset Management Asset Management
Production Statistics Production Statistics Production Statistics
Financial Statements Financial Statements Financial Reporting
Profitability Analysis
22
OverviewB I A
1
2
3
4
5
6
12
23
Basic Intermediate Advanced
Practice Developmenta. Opened Files by Area of Law
- Matter- Client
Practice Developmenta. Client Revenue by Yearb. Matter Revenue by Yearc. Cross-selling Reportd. Client/Matter Minding
Resource Managementa. Full Day Accounting
Resource Managementa. Monthly Calendar b. My Time c. Available for Work
Resource Managementa. My Team (budgets comparison)b. Cross-working Report
Asset Managementa. Unbilled Time / Agingb. Unbilled Cost / Agingc. A/R with Aging
Asset Managementa. Credit Limit Reportingb. Asset – Turn and Daysc. New Clients/Matters
Asset Managementa. Operational Statistics Analysis
• With FTE Equivalents
Production Statisticsa. Key Statistics
Production Statisticsa. Utilization / Capacity Analysisb. Rate Assessmentc. Write Off Analysis / Gaps
Production Statisticsa. Operational Statistics Analysis
• With FTE Equivalentsb. Write Off Analysis / Write Up/Down
Reasons
Financial Statementsa. This year vs. last FS
Financial Statementsa. Budgetsb. Profit Plan
Financial Statementsa. Operational Statistics Analysis
• With FTE Equivalents
Profitability Analysisa. Profitability
B A
1
2
3
4
5
6
I
24
Overview
We have over 30 KPI statistics & reports...way too many.
Choose the ones that are relevant to your Firm and its culture.
“Grow” as time progresses.
13
25
Basic Intermediate Advanced
Resource Managementa. Full Day Accounting
B A
1
2
3
4
5
6
I
Concept
a) Full Day Accounting
26
Could this be
missed BILLABLE
time?
Result: ABA studies indicate a Full Day Accounting methodology increases an individual’s billable time by 8-12%.
Full Day Accounting requires the Attorneys to account for the entire day (Billable and Non-billable). Timekeeping is a discipline…Full Day Accounting.
Basic Intermediate Advanced
14
27
Basic Intermediate Advanced
Asset Managementa. Unbilled Time / Agingb. Unbilled Cost / Agingc. A/R with Aging
B A
1
2
3
4
5
6
I
Concept
a) Unbilled Time
Basic Intermediate Advanced
28
Aging Periods that are relevant to your practice
Dollars & Percents Variance
Net Unbilled after
Retainers or Unapplied
Cash
Rippe & Kingston
15
b) Unbilled Cost
29
Basic Intermediate Advanced
Aging Periods that are relevant to your practice
Dollars & Percents Variance
Net Unbilled after
Retainers or Unapplied
Cash
Rippe & Kingston
c) Accounts Receivable with Aging
30
Basic Intermediate Advanced
Aging Periods that are relevant to your practice
Dollars & Percents Variance
It might be helpful to separately age the last bucket to see how old the old A/R really is.
Rippe & Kingston
16
31
Basic Intermediate Advanced
Production Statisticsa. Key Statistics
B A
1
2
3
4
5
6
I
Concept
Discussion:
Cash vs.
Accrual Reporting
32
Basic Intermediate Advanced
Pros & Cons...
17
a) Key Statistics
33
Basic Intermediate Advanced
When individual statistics improve, Firm statistics improve.
Rippe & Kingston
Key Statistics Terminology:
YTD Billable Time Hours - the current billable hours (worked and entered) by the working Attorney year to date.
YTD Billable Time $ @ BIM Value - the dollar value of the billable time (worked, entered, and posted) year to date. The current billable hours are extended at the override rate if one exists or an Attorney’s standard rate if an override does not exist.
Average Billable Rate - current billable dollars divided by current billable hours. It is the average billable rate per hour for all time (worked and entered) year to date. This is also referred to as Blended Rate.
YTD Total Time $ Billed - the time dollars billed to Clients on invoices year to date.
YTD Total Cost $ Billed - the cost dollars billed to Clients on invoices year to date.
Basic Intermediate Advanced
34
18
Key Statistics Terminology:
YTD Total Time and Cost $ Billed - the time dollars and the cost dollars billed to Clients on invoices year to date.
Effective Billed Rate - the effective hourly rate for the time billed on the invoices to Clients. It is arrived at by taking the billed amount divided by the relieved hours for the current invoices sent to Clients. As an example, if a billing memo had 5 hours for a total of $1000 and is billed for $800, this calculation would be an effective rate of $160 per hour.
YTD Write Up/Down Time $ @ BIM Value - the difference between the billed and relieved amounts for the invoices sent to Clients year to date.
YTD Write Up/Down Time $ @ Std Value - the difference between the billed and relieved amounts calculated at the Attorney's standard rate for the invoices sent to Clients year to date.
Basic Intermediate Advanced
35
Key Statistics Terminology:
Time Realization % @ BIM Value - the billed amount divided by the relieved amount for the invoices sent to Clients.
YTD Write Up/Down Cost $ - difference between the billed costs and relieved costs for the invoices sent to Clients year to date.
YTD Total Time and Cost $ Cash Receipts - the time dollars and the cost dollars received from Clients on invoices year to date.
YTD Acct Rec Adj - Time $ - the amount of Accounts Receivable that was written off for time by the Firm year to date on invoices previously rendered to Clients.
YTD Acct Rec Adj - Cost $ - the amount of Accounts Receivable that was written off for cost by the Firm year to date on invoices previously rendered to Clients.
Basic Intermediate Advanced
36
19
a) Key Statistics
37
Basic Intermediate Advanced
Last 12 months
Last 12 years
Trend Analysis is important.
Key Statistics Rippe & Kingston
38
Basic Intermediate Advanced
Financial Statementsa. This year vs. last FS
B A
1
2
3
4
5
6
I
Concept
20
a) This Year vs. Last
39
Basic Intermediate Advanced
Percent of Total Income
Variance ($ and %)
25%
8%
11%
1%
5%
7%
7%
.4%
.3%
.3%
3%
20%
7%
8%
1%
5%
4%
6%
1%
.4%
.3%
4%
31%
10%
12%
.3%
7%
8%
9%
1%
.4%
.0%
4%
24%
8%
9%
.04%
5%
6%
6%
1%
.3%
.3%
4%
100% 100% 100% 100%
40
Basic Intermediate Advanced
Practice Developmenta. Opened Files by Area of Law
- Matter- Client
B A
1
2
3
4
5
6
I
Concept
21
a) Opened Files by Area of Law (by Year)
41
Basic Intermediate Advanced
Rippe & Kingston
...using the Matter Open Date.
a) Opened Files by Area of Law (by Month)
42
Basic Intermediate Advanced
Rippe & Kingston
...using the Matter Open Date.
22
a) Opened Files by Client (by Year)
43
Basic Intermediate Advanced
...using the Matter Open Date.
Rippe & Kingston
44
Basic Intermediate Advanced
Resource Managementa. Monthly Calendar b. My Time c. Available for Work
B A
1
2
3
4
5
6
I
Concept
23
a) Monthly Calendar
45
Basic Intermediate Advanced
Time has to be worked to be billed and collected.
Timekeepers should ‘know’ their
expectations and be reminded of them.
Rippe & Kingston
b) My Time
46
Basic Intermediate Advanced
Individual Statistics
Annual billable goals are an accumulation of daily billable goals.
Day by Day
Accountability
Budget Actual Trend
‘Picture’
Budget Actual $
Rippe & Kingston
24
c) Available for Work
47
Basic Intermediate Advanced
The Available for Work calendar allows timekeepers to proactively enter
available time that can now be assigned as Billable time.
Alternative: Create a Firm non-billable Matter - “Available for Work”Result: Assignments are matched to available resources and billable time increases.
Once an hour is gone…it is gone forever.
Reverses the
dynamics…
Timekeepers
worry about being
fed next week,
instead of Billing
Attorneys
worrying about
the feeding.
Requires
Timekeepers to
think about and
plan their
availability.
Communicates
availability to the
Department Head
48
Basic Intermediate Advanced
Asset Managementa. Credit Limit Reportingb. Asset – Turn and Daysc. New Clients/Matters
B A
1
2
3
4
5
6
I
25
a) Credit Limit Reporting
49
Basic Intermediate Advanced
Credit Limits
ClientUnbilled
TimeUnbilled
CostAccounts
ReceivableTotals Credit Limit
% of Credit Limit
ABC & Co. 1,000 1,000 500 2500 7,000 36%
B&B Travels 2,500 1,000 0 3500 7,000 50%
Carson, Inc. 6,000 0 700 6,700 7,000 96%
Dyer Bros. 1,000 500 0 1,500 10,000 15%
Ellison & Ellison 500 250 200 950 5,000 19%
Note: Monitor Clients at or above (e.g., 80%) of their limit).
Note: Requiring Originating Attorneys to think about a new Client’s ability to pay by implementing credit limits is a “Best Practice” initiative.
A B C D(A+B+C)
E F(D/E)
b) Asset - Turn
Inventory Turn Calculation
Billing Attorney Annual Billable TimeUnbilled Time
InventoryInventory
Turn
Ashland, Joe $269,000 $82,000 3.3
Baldwin, Bob $337,600 $65,000 5.2
Brown, Ashley $289,400 $51,000 5.7
Barley, Jonathan $377,500 $32,200 11.7
Carlton, Marissa $400,000 $ 63,000 6.3
Totals $1,673,500 $293,200 5.7
50
Basic Intermediate Advanced
Note: Monitor by Billing Attorney, Area of Law, and Client
A B C(A/B)
26
b) Asset - Days
Average Days in Inventory
Billing AttorneyUnbilledTime $
Average Daily Billable Time $
Average Days in Inventory
Ashland, Joe $82,000 $1,067 77
Baldwin, Bob $65,000 $1,339 49
Brown, Ashley $51,000 $1,148 44
Barley, Jonathan $32,200 $1,498 22
Carlton, Marissa $ 63,000 $1,587 40
Totals $293,200 $6,641 44
51
Basic Intermediate Advanced
Note: Monitor by Billing Attorney, Area of Law, and Client
A B C(A/B)
B = Annual Billable Dollars / Working Days of Year (i.e., 252)
b) Asset - Turn
Accounts Receivable Turn
Billing Attorney Annual Fees Billed Average A/RA/R Turn
Ashland, Joe $259,950 $92,000 2.8
Baldwin, Bob $338,000 $69,000 4.9
Brown, Ashley $275,400 $52,500 5.3
Barley, Jonathan $357,420 $35,200 10.2
Carlton, Marissa $396,900 $ 70,000 5.7
Totals $1,627,670 $318,700 5.1
52
Basic Intermediate Advanced
Note: Monitor by Billing Attorney, Area of Law, and Client
A B C(A/B)
27
Days in Accounts Receivable
Billing Attorney A/RAverage DayFees Billed
Average Days in AR
Ashland, Joe $92,000 $1,032 89.2
Baldwin, Bob $69,000 $1,341 51.4
Brown, Ashley $52,500 $1,093 48.0
Barley, Jonathan $35,200 $1,418 24.8
Carlton, Marissa $ 70,000 $1,575 44.4
Totals $318,700 $6,459 49.3
53
Basic Intermediate Advanced
Note: Monitor by Billing Attorney, Area of Law, and Client
A B C(A/B)
b) Asset - Days
B = Fees Billed/Working Days of Year (i.e., 252)
c) New Clients/Matters
54
Basic Intermediate Advanced
Firm Investment / Asset Management
Train New Clients
...Of the new Clients opened in the last 365 days, are they paying timely?
Rippe & Kingston
28
55
Basic Intermediate Advanced
Production Statisticsa. Utilization / Capacity Analysisb. Rate Assessmentc. Write Off Analysis / Gaps
B A
1
2
3
4
5
6
I
Utilization / Capacity Analysis:
• From almost the first day practicing law, attorneys focus on utilization. Expressed as a percentage of total available hours to be billed throughout the year, this metric is the first step in determining performance. Most firms function on the basis that there are anywhere from 1,800 to 2,300 billable hours a year. If a lawyer bills 1,700 hours, the utilization rate would range from 94.4 percent to 73.9 percent. (Source: BizAction)
56
Basic Intermediate Advanced
29
a) Utilization / Capacity Analysis
57
Basic Intermediate Advanced
Capacity Analysis by Working Attorney
Working AttorneyBillable Hours
(YTD)Budget Hours % of Budget
Ashland, Joe 1,422 1,800 79%
Baldwin, Bob 1,742 1,800 97%
Brown, Ashley 2,300 1,800 128%
Barley, Jonathan 2,100 1,800 117%
Carlton, Marissa 1,942 1,800 108%
Totals 9,506 9,000 106%
A B C(A/B)
Capacity
a) Utilization / Capacity Analysis
58
Basic Intermediate Advanced
Capacity Analysis by Practice Group
Practice GroupBillable Hours
(YTD)Budget Hours Capacity %
Tax 12,600 15,000 84%
Corporate 13,000 15,000 87%
Litigation 22,000 30,000 73%
Trust 5,100 6,000 85%
Totals 52,700 66,000 80%
A B C(A/B)
Capacity
30
b) Rate Assessment
59
Basic Intermediate Advanced
Days elapsed between time entry date and rate start date
Rippe & Kingston
c) Write Off Analysis / Gaps
60
Basic Intermediate Advanced
1. Write offs due to
Client rates less
than Firm Standard
rates
2. Write offs in the
billing process for
time
3. Write offs in the
billing process for
cost
4. Write offs due to
A/R adjustments
1
2
4
3
Rippe & Kingston
31
61
Basic Intermediate Advanced
Financial Statementsa. Budgetsb. Profit Plan
B A
1
2
3
4
5
6
I
a) Budgets
62
Basic Intermediate Advanced
Budget versus Actual
Variance($ and %)
19%
7%
8%
1 %
5%
4%
6%
1%
.4%
.2%
4 %
32
b) Profit Plan
63
Basic Intermediate Advanced
Actual Budget
1,000,000 1,000,000 1,000,000 14,579,950 12,289,426 709,476
64
Basic Intermediate Advanced
Practice Developmenta. Client Revenue by Yearb. Matter Revenue by Yearc. Cross-selling Reportd. Client/Matter Minding
B A
1
2
3
4
5
6
I
33
a) Client Revenue by Year
65
This year’s revenue by the Client open date
Basic Intermediate Advanced
Rippe & Kingston
a) Client Revenue by Year
66
Basic Intermediate Advanced
55%
63%
34
b) Matter Revenue by Year
67
This year’s revenue by the Matter open date
Basic Intermediate Advanced
Rippe & Kingston
b) Matter Revenue by Year
68
Basic Intermediate Advanced
78%
68%
35
69
c) Cross-selling Report
Fee Receipts
Practice Group
Tax Corporate Litigation Trust Totals
$ % $ % $ % $ % $ %
Tax $53,845.23 23.7 % $45,125.98 16.6% $70,425.15 21.1% $22,985.65 21.9% $192,382.01 20.5%
Corporate $85,125.68 37.5% $101,020.67 37.3% $185,325.50 55.6% $38,489.45 36.6% $409,961.30 43.8%
Litigation $29,458.51 13.0% $79,698.25 29.4% $17,258.32 5.2% $18,145.78 17.3% $144,560.86 15.4%
Trust $58,654.28 25.8% $45,215.32 16.8% $60,259.67 18.1% $25,536.83 24.2% $189,666.10 20.3%
Totals $227,083.70 100.0% $271,060.22 100.0% $333,268.64 100.0% $105,157.71 100.0% $936,570.27 100.0%
WorkingAttorney
OriginatingAttorney
Basic Intermediate Advanced
d) Client/Matter Minding
70
Basic Intermediate Advanced
Last time posted date equals the last contact date.
Clients that have not been contacted in the last 365 days (evidenced by the lack of time entry)...
Rippe & Kingston
36
71
Basic Intermediate Advanced
Resource Managementa. My Teamb. Cross-working Report
B A
1
2
3
4
5
6
I
a) My Team
72
Basic Intermediate Advanced
When individual statistics improve, Firm statistics improve.
Rippe & Kingston
37
a) My Team
73
Basic Intermediate Advanced
Rippe & Kingston
74
Basic Intermediate Advanced
b) Cross-working Report
WorkingAttorney
BillingAttorney
Billable Time
Practice Group
Tax Corporate Litigation Trust
$ % $ % $ % $ %
Tax $53,845.23 23.7 % $45,125.98 16.6% $70,425.15 21.1% $22,985.65 21.9%
Corporate $85,125.68 37.5% $121,020.67 44.6% $135,325.50 40.6% $38,489.45 36.6%
Litigation $49,458.51 21.8% $59,698.25 22.0% $67,258.32 20.2% $18,145.78 17.3%
Trust $38,654.28 17.0% $45,215.32 16.8% $60,259.67 18.1% $25,536.83 24.2%
Totals $227,083.70 100.0% $271,060.22 100.0% $333,268.64 100.0% $105,157.71 100.0%
38
75
Basic Intermediate Advanced
b) Cross-working Report
WorkingAttorney
BillingAttorney
Write Ups/Downs
Practice Group
Tax Corporate Litigation Trust
$Billing
Realization %
$Billing
Realization %
$Billing
Realization %
$Billing
Realization %
Tax $5,800.00 98.2 % $5,525.98 89.6% $1,425.15 89.1% $985.65 90.9%
Corporate $5,130.68 89.5% $1,000.67 92.6% $3,325.50 102.0% $3,469.45 96.6%
Litigation $4,4508.51 101.4% $5,700.25 101.0% $6,255.68 91.2% $1,145.88 101.3%
Trust $3,700.28 95.0% $4,215.32 93.8% $4,200.00 89.1% $2,300.20 99.2%
Totals / Avg $2,500.70 96.0% $2,500.22 94.3% $3,250.64 92.9% $1,100.00 97.0%
76
Basic Intermediate Advanced
Asset Managementa. Operational Statistics Analysis
• With FTE Equivalents
B A
1
2
3
4
5
6
I
39
77
Basic Intermediate Advanced
At an Advanced level, FTEs can become important...
Wikipedia defines FTE Equivalents as:
• a unit that indicates the workload of an employed person in a way that makes workloads comparable across various contexts. FTE is often used to measure a worker's involvement in a project, or to track cost reductions in an organization. An FTE of 1.0 means that the person is equivalent to a full-time worker, while an FTE of 0.5 signals that the worker is only half-time. (Wikipedia.org)
Provide comparability between periods as censusstatistics grow or shrink.
78
Basic Intermediate Advanced
b) Operational Statistics Analysis• With FTE Equivalents
Operational Statistics
Per Partner Per Attorney Per Timekeeper
Unbilled Time
Unbilled Cost
Account Receivable
40
79
Basic Intermediate Advanced
Production Statisticsa. Operational Statistics Analysis
• With FTE Equivalentsb. Write Off Analysis / Write Up/Down
Reasons
B A
1
2
3
4
5
6
I
80
Basic Intermediate Advanced
a) Operational Statistics Analysis• FTE Equivalents
Operational Statistics
Gross Fees A. Per Partner B. Per Attorney C. Per Timekeeper
1. Billable Time Hours
2. Billable Time Dollars
3. Leverage
4. Average Billable Rate
5. Billings
6. Average Billed Rate
7. Write Up/Downs
8. Cash Receipts
9. A/R Adjustments
41
81
Basic Intermediate Advanced
a) Operational Statistics Analysis• FTE Equivalents
1. Billable Time Hours – the current billable hours (worked and entered) by the working Attorney.
2. Billable Time Dollars – the dollar value of the billable time (worked, entered, and posted) year to date.
3. Leverage – Non-Partner billable dollars divided by total billable dollars.
4. Average Billable Rate – current billable dollars divided by current billable hours. It is the average billable rate per hour for all time (worked and entered) year to date. This is also referred to as Blended Rate.
5. Billings – the time dollars billed on invoices sent to Clients.
82
Basic Intermediate Advanced
a) Operational Statistics Analysis• FTE Equivalents
5. Average Billed Rate – dollars billed divided by the hours relieved amounts for invoices sent to Clients.
6. Write Up/Downs – the difference between the billed and relieved amounts for the invoices sent to Clients.
7. Cash Receipts – the time dollars and the cost dollars received from Clients on invoices.
8. A/R Adjustments – the amount of Accounts Receivable that was written off for time and cost by the Firm year to date on invoices previously rendered to Clients.
42
83
Basic Intermediate Advanced
b) Write Off Analysis / Write Up/Down Reasons
Write Up/Down Reason CodesRippe & Kingston
84
Basic Intermediate Advanced
Financial Reportinga. Operational Statistics Analysis
• With FTE Equivalents
B A
1
2
3
4
5
6
I
43
a) Operational Statistics Analysis• With FTE Equivalents
85
Basic Intermediate Advanced
86
Basic Intermediate Advanced
44
87
Basic Intermediate Advanced
88
Basic Intermediate Advanced
45
89
Basic Intermediate Advanced
90
Basic Intermediate Advanced
46
91
Basic Intermediate Advanced
92
Basic Intermediate Advanced
47
93
Basic Intermediate Advanced
Profitability Analysisa. Profitability
B A
1
2
3
4
5
6
I
Concept
a) Profitability
94
Basic Intermediate Advanced
What is it?
An Accounting allocation process, which measures the gross and net contribution to the Firm’s profits of a given revenue stream.
An Accounting analysis, which calculates a series of direct and indirect rates per timekeeper per hour allocated to a defined revenue stream to measure gross and net contribution to Firm profits.
48
a) Profitability
95
Basic Intermediate Advanced
A Systematic Approach for Measuring the Profitability of the Firm…
• Identify Revenue
• Identify Direct Costs
• Identify Indirect/Overhead Costs
• Apply Direct and Indirect Cost to Revenue
a) Profitability
96
Basic Intermediate Advanced
Why use it?
• All Attorneys Contribute to Profitability
• All Clients Contribute to Profitability
• Create Better Informed Decision Makers
• Cost Structure & Guidelines
• Rate Structure & Guidelines
• Profitability Models
49
a) Profitability
97
Basic Intermediate Advanced
Who should use it?
• Law Firm Management
• Executive Committee
• Practice Group Leaders
• Billing Attorneys
a) Profitability
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Basic Intermediate Advanced
Where should it be used?
Measurement of Profitability of Revenue:
• Products (what we produce)• Clients (who buys it)• Attorneys (who sells it)
(who manages it)(who creates it)
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a) Profitability
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Basic Intermediate Advanced
INCOME STATEMENT
FEE INCOME
PERSONNEL EXPENSES (Direct Cost)
OVERHEAD (Indirect Cost)
NET PROFIT
a) Profitability
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Basic Intermediate Advanced
Firm Per Invoice
Fee Income Revenue
Direct Cost Direct Cost
Indirect Cost Indirect Cost
Net Profit Net Profit
Per Time Entry
Revenue
Direct Cost
Indirect Cost
Net Profit
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a) Profitability
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Basic Intermediate Advanced
• Client Invoices
• Time Entries
• Working Timekeepers
• Direct Cost
• Indirect/Overhead Cost
• Revenue – Direct Cost = Gross Profit
• Gross Profit – Indirect/OH Cost = Net Profit
Revenue Costing Formula
a) Profitability
102
Basic Intermediate Advanced
Identify Direct Costs/Timekeeper
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a) Profitability
103
Basic Intermediate Advanced
Identify/Isolate Direct Expenses
• Salary
• Bonus
• Taxes
• Medical
• Benefits
• Parking
a) Profitability
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Basic Intermediate Advanced
Indirect Costs
Allocation of all Other Firm Expenses
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a) Profitability
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Basic Intermediate Advanced
Rippe & Kingston
• Firm
• Office
• Department
• Areas of Law
• Client
• Client/Matter
• Originating Attorney
• Billing Attorney
• Responsible Attorney
• Working Attorney
REPORTING RESULTS
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Basic Intermediate Advanced
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We have over 30 KPI statistics & reports...way too many.
Choose the ones that are relevant to your Firm and its culture.
“Grow” as time progresses.
THANK YOU!
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Summary Page
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THINK BIG!!!
Jay Erdman, Principal
513.702.8254
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Best Practice Initiative:
Key Performance
Indicators
May 2016
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Synopsis
For a Law Firm to be successful, it must be able to identify and achieve
organizational goals. This session will discuss why we need Key Performance
Indicators, when we should measure them, how often and how to report your
findings in a format management can understand. Attendees will also learn how
to benchmark their Firm's KPI's against industry trends and best practices that
will help them to modify and improve the Firm's performance. The presentation
will specifically address the following topics:
• Identifying which KPI's are critical to track and manage
• Calculating and measuring the Firm's KPI's
• Benchmarking KPI's against industry trends and best practices
• Reporting the Firm's KPI's in a format that attorneys and Firm
management can understand
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Basic Intermediate Advanced
Practice Development Practice Development
Resource Management Resource Management Resource Management
Asset Management Asset Management Asset Management
Production Statistics Production Statistics Production Statistics
Financial Statements Financial Statements Financial Reporting
Profitability Analysis
B I A
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Agenda
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Bio
Jay Erdman, CPA, a Principal in Rippe & Kingston, LLC,
consults with a large number of Law Firms across the country
on a range of topics including Partner development and
Financial Management issues. He has spoken at local,
regional, and national ALA and ABA events.
Jay earned his degree in Accounting and Management from
the University of Cincinnati and now has over thirty-five years
of accounting experience and Law Firm specialization.
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YOUR OPINION MATTERS!
Please take a moment now to evaluate this session.
Thank you!