keeping score: the art of roi (return on innovation) dashboards

© Imaginatik plc 2014 | www.imaginatik.com

Keeping Score: The ART of ROI (Return on Innovation) Dashboards

Luis F. Solis, Chief Innovation Evangelist @innoalchemist [email protected]

CINO NYC Summit December 2, 2014

3 © Imaginatik plc 2014 | www.imaginatik.com 3

4 © Imaginatik plc 2014 | www.imaginatik.com

“70% of corporate leaders rate Innovation as a top three

business priority; only 22% set innovation performance metrics”

Source: Imaginatik Research on Innovation Governance (2014) and McKinsey & Co (2013)


Rewire Dashboards Rewire The Future, Not Just

Report The Past


The Prize?

  Your career longevity (CMO half-life now ~18 months)

  Innovation funding (the $MM test)

  Non-core revenue from innovation


•  Enterprise Innovation Software

•  Consultancy

•  Change Programs

Consistently Top-Rated by Gartner and Forrester


YOU REWIRE What You Measure


Measurement Gone Bad

  Just quantitative – just total revenue

  Just front-end: # ideas

  Just basic activity: % participation

  Just pipeline size or total opportunities


Dashboard Design Principles

•  Clarify •  Align •  Declare

Strategy

•  Resources •  Time •  Pacts

Inputs •  Evidence •  Learning’s • Outcomes

Outputs

•  Desired •  Rewarded •  Encouraged

Behaviors


Imagine if YOUR Dashboard Highlights…

Strategy •  clear “growth gaps” by business unit •  % innovations from open innovation/3rd parties •  % funding/time spent on game-changers •  % senior exec time devoted to non-core projects •  # of managers mentored in innovation by leaders

Innovative Revenue Measures •  revenues from recently introduced products/services •  revenues from new stream types •  revenues from new customer segments/markets •  revenues from differentiating/breakthrough offerings


Imagine if YOUR Dashboard Highlights…

Employees •  # of ideas into patents •  # of experiments or prototypes in progress •  # of teams working “beyond core” projects •  # of employees trained in innovation processes

Customers •  # of co-creation projects w/ customers & value •  # of new products/services from social media •  # of customer teams helping test/refine ideas

Process Velocity •  Pace of project movement across lifecycle •  Pace of project “kills”


Networks, Governing Bodies & Roles

Dashboards Fuel Innovation Success

Funding

Measuring

Steering

Innovation Growth Engine

Data driven comparisons

Dashboards


3 Ways to Rewire The Future

�  4 Hour Dashboard Lab

�  90-Day Results Engine Trial

�  Innovation Governance Reboot (end-2- end process rewire)


Today’s Take-Aways

  It’s early days   YOU must measure (or you will be

measured)   It’s as much ART as SCIENCE   Emphasize inputs and process…not

just Outputs   Exceed “the core”…add non-core

innovation   Be brave…you’re rewiring the (Your)

future


Imaginatik plc

Luis Solis @innoalchemist [email protected]

keeping score: the art of roi (return on innovation) dashboards

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