1. 1. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas June 24-27, 2015 Mandalay Bay Resort & Convention Center | Las Vegas Keeping Up with Internet-Savvy Renters Online Trends Today & Tomorrow
2. 2. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Casey Van Zandt Student Housing & Multifamily Consultant, speaker, & career coach 15 years experience in leasing, marketing, operations and training support Hobbies: Yoga and stand up paddle boarding (sup) Scott Jones Co-Founder, CTO at On-Site Designed On-Sites site architecture including screening and patented document generation Hobbies: Competitive swimmer, 4 kids (yes) who swim! Kristin Runyan Vice President, Product, Marketing & Operations at PayLease Manages online payment products and features Published Author 'Introduction to Agile Methods Reading, writing and keeping up with 3 teenagers. Scott Hines Director of Systems and Revenue at PEM Real Estate Group Investments and fee management for multifamily & commercial properties Hobbies: Movie buff and avid reader. Yes, the book is typically better than the movie.
3. 3. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas WEBSITE BASICS
4. 4. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Confusitron 2000
5. 5. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Clarity
6. 6. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Stock Photo Zombies
7. 7. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Real People and Places
8. 8. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Call to Action (CTA) Best Practices: Action Packed Text Large, Legible Font Keep it Above the Fold Conversion rates increase by as much as 591%* *Google study for Nature Air, 06/17/09
9. 9. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Mobile Optimization Not just re-sizing your website to make it fit on a smaller screen
10. 10. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Mobile Optimization Not just re-sizing your website to make it fit on a smaller screen Think through the user experience from a mobile device
11. 11. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Mobile Optimization Not just re-sizing your website to make it fit on a smaller screen Think through the user experience from a mobile device Mobile Traffic 40%, doesnt dip on weekends
12. 12. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Responsive Design
13. 13. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas WEBSITE FEATURES
14. 14. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas 7 Key Online Tools for Residents 1. Online Applications 2. Online Screening 3. Online Lease Agreements 4. Online Rent Payments 5. Online Renewals 6. Online Work Orders 7. Online Package Notification
15. 15. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas ONLINE APPLICATIONS
16. 16. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Applications
17. 17. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas ONLINE APPLICATION FEES
18. 18. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Application Fees
19. 19. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas ONLINE LEASE AGREEMENT
20. 20. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Lease Agreement
21. 21. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas ONLINE PAYMENTS
22. 22. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Payments
23. 23. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Importance of Online Payments Decline of Paper Checks 21% of Gen Yers have never written a physical check to pay a bill
24. 24. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Importance of Online Payments Decline of Paper Checks 21% of Gen Yers have never written a physical check to pay a bill Move to Paper-less Office Move to Mobile
25. 25. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Payment Evolution Phase 1
26. 26. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Payment Evolution Phase 1 I dont want paper. Let me go online to pay my bill.
27. 27. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Payment Evolution Phase 2 Over 160,000 billers use Auto-Pay
28. 28. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Payment Evolution Phase 2 I dont want to go online to pay a bill. Set me up for auto-pay. Over 160,000 billers use Auto-Pay
29. 29. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Over 160,000 billers use Auto-Pay
30. 30. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Payment Evolution Phase 3
31. 31. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Payment Evolution Phase 3 I dont want to pay a bill for rent and another bill for utilities. Get me consolidated billing.
32. 32. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas ONLINE RENEWALS
33. 33. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Renewals
34. 34. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas WEBSITE OPTIMIZATION
35. 35. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Website Insights Traffic Sources
36. 36. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Website Insights Traffic Sources Visitors / Guest Card
37. 37. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Website Insights Traffic Sources Visitors / Guest Card A/B Testing
38. 38. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Claim Your Listing! Accurate, consistent contact information, hours, nice photos
39. 39. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Claim Your Listing! Accurate, consistent contact information, hours, nice photos Links to maps
40. 40. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Claim Your Listing! Accurate, consistent contact information, hours, nice photos Links to maps Respond to / get better consumer reviews
41. 41. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Claim Your Listing! Accurate, consistent contact information, hours, nice photos Links to maps Respond to / get better consumer reviews Higher search ranking
42. 42. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Online Reputation
43. 43. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas SECURITY
44. 44. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Serious About Security Sensitive consumer data in applications, screening and online payments
45. 45. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Serious About Security Sensitive consumer data in applications, screening and online payments Vendor shopping MUST include analysis of security and measures to protect consumer data PCI Compliant / E3IPA Certified
46. 46. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Serious About Security Sensitive consumer data in applications, screening and online payments Vendor shopping MUST include analysis of security and measures to protect consumer data PCI Compliant / E3IPA Certified Be careful storing sensitive data in self-hosted locations
47. 47. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas VENDOR INTEGRATIONS
48. 48. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Vendor Integrations Why are integrations between secondary systems and the management system important?
49. 49. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Vendor Integrations Why are integrations between secondary systems and the management system important? Real-time, accurate data
50. 50. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Vendor Integrations Why are integrations between secondary systems and the management system important? Real-time, accurate data Bi-directional feed
51. 51. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Vendor Integrations Why are integrations between secondary systems and the management system important? Real-time, accurate data Bi-directional feed Reduces manual data entry
52. 52. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Verifying Vendors How do you verify your Vendors?
53. 53. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Verifying Vendors How do you verify your Vendors? Interview vendors
54. 54. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Verifying Vendors How do you verify your Vendors? Interview vendors Read reviews
55. 55. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Verifying Vendors How do you verify your Vendors? Interview vendors Read reviews Ask your peers!
56. 56. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Vendor Optimization [ Single Sign On (SSO) is your friend
57. 57. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Vendor Optimization [ Single Sign On (SSO) is your friend User logs into Property Managers website and when they want to make a payment, they are seamlessly redirected to the payment platform without additional credentials
58. 58. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas SYSTEM ROLLOUT Staff & Resident Training and Buy-In
59. 59. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Drive Utilization for Savings
60. 60. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas SUMMARY
61. 61. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas % of Use [ Multifamily Student Housing On-Site PayLease Online Screening 40% 90% 99% na Online Apps 40% 90% 43% na Online Payments 30% 60% 35% 10% Online Leasing 40% 80-100% 43% na Online Renewals 20% 10-30% 32% na Work Orders 15% 95% ~50% na Package Pickups 5% 5% na na
62. 62. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas FREE Website Checklist! http://bit.ly/NAAwebChecklist
63. 63. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Predictions [ Multifamily 1 YR 3 YR 5 YR Student Housing 1 YR 3 YR 5 YR Online Screening 60% 75% 95% 94% 98% 99% Online Apps 60% 75% 95% 94% 98% 99% Online Payments 50% 65% 85% 75% 80% 90% Online Leasing 60% 75% 95% 85% 95% 99% Online Renewals 50% 70% 90% 100% 90% 99% Work Orders 40% 60% 80% 99% 99% 99% Package Pickups 15% 40% 60% 45% 60% 90%
64. 64. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Payment Predictions [ Mobile Billing and Payments Will Grow The new website standard will be mobile optimized websites for mobile devices, apps for convenient services (applications, renewals, payments) and text/email communications with residents.
65. 65. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Payment Predictions [ Gen Y Will Demand More Convenience Gen Yers are entering into the world of paying bills. They demand quick and easy payment choices and expect an easy user experience. Be ready for them!
66. 66. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Payment Predictions [ Increased Online Payment Adoption With a little effort, the number of online payments received can drastically increase resulting in a huge time savings when it comes to collecting rent. And your payment vendor may do this on your behalf, for free!
67. 67. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas Payment Predictions [ Single Bill for Rent and Utilities Properties will start consolidating resident charges (including rent, utilities, late fees, and any unpaid charges) in a single, easy-to-read billing format.
68. 68. June 24-27, 2015 | Mandalay Bay Resort & Convention Center | Las Vegas June 24-27, 2015 Mandalay Bay Resort & Convention Center | Las Vegas Thank You!