kèkè london new look 2012 presentation

17
1 a new look for Massimo santi 2012

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Page 1: kèkè london new look 2012 presentation

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KèKèa new look for

Massimo santi 2012

Page 2: kèkè london new look 2012 presentation

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KèKè old look

Page 3: kèkè london new look 2012 presentation

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KèKè old look

Page 4: kèkè london new look 2012 presentation

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KèKè old look

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KèKè competiros

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KèKè competitors

DUMPLINGSDelicious Dumpling Baskets

Seafood Basket £4.602 seafood, 2 chive, 2 har gau 225 cal

Chicken Basket £4.402 chicken shumai, 2 chicken cashew, 2 spicy chicken 288 cal

Veggie Basket £3.952 spicy vegetable, 2 spinach & mushroom, 2 pak choi 244 cal

Special Basket £6.101 spicy vegetable, 1 har gau, 1 cashew nut, 2 chicken shumai, 1 spinach & mushroom, 1 chive, 1 seafood shumai

368 cal

Products may vary from images shown as our recipes are developed and improved

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KèKè competitors

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KèKè problemsSITUATION:People use to cueing and trying to deside what they’re going to eat, but they can’t see the food and read the menù because:

-food is displayed just fisically in a low position-The graphic menù is displayed on the top but without a clear graphic-the look of the retail point is quite dark and sad, in contrast with the funny identity of the brand

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KèKè solutionsSOLUTION:People need to see the products from far, then they can order when they cueing.The look of KèKè’s retail need to comunicate a fresh idea of chinese food.-we need to dysplay the food on the top, with a very clean pictures and graphic-we need to refresh the look of the retail for make it very fresh, clean and funny.

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KèKè new look

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KèKè food concept

fire

metal

earth

wood

water

What do you know about chinese food?The theory of Five Elements has long existed in China. It suggests that foods, seasons, human organs, and state of minds all connect with each other. To elaborate, the Five Elements in our environment (metal, wood, water, fire, earth) correspond to different aspects of the natural world and the body. For instance, wood corresponds to spring and wind in the natural world and to the liver, gall bladder, eyes, and tendons in the body. And for foods, bitter taste corresponds to heart, sourness corresponds to livers, sweetness corresponds to stomach and spleen, saltiness corresponds to kidneys and bladder. We need to adjust and balance their intake subject to our body conditions to retain healthy.

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KèKè Healthy Menù

Pork and Duck Rice.fvkaeufb, uowyebfe,fwoehfb

£5.80220 cal

Curry Chicken Rice.fvkaeufb,

£5.40220 cal

Sweet/Sour Chicken Rice.fvkaeufb, uowyebfe,fwoehfb

£5.40220 cal

Spicy Chicken Rice.fvkaeufb, uowyebfe,fwoehfb

£5.60220 cal

Singapore Noodles.fvkaeufb, uowyebfe,fwoehfb

£5.70220 cal

Chicken Ramen.fvkaeufb, uowyebfe,fwoehfb

£5.40220 cal

Won Ton Noodle Soup.fvkaeufb, uowyebfuwe,fwoehfb

Vegetable & Tofu Noodles Soupfvkaeufb, uowyebfuwe,fwoehfb

Lotus Rice wrap Dumpling Box.fvkaeufb, uowyebfuwe,fwoehfb

£5.40220 cal

£5.40220 cal

£5.40220 cal

KèKè Dumpling Boxfvkaeufb, uowyebfuwe,fwoehfb

Char-siu rice & Dumpling Box.fvkaeufb, uowyebfuwe,fwoehfb

£5.40220 cal£5.40220 cal

£5.40220 cal

Honey Pork & Duck Noodles Soup.fvkaeufb, uowyebfuwe,fwoehfb

1 2 3 4

5 6 7 8

NOODLE IN SOUP

DUMPLING BOX

EARTH, WOOD, WATER, FIRE, METAL...YOUR BODY NEEDS ALL OF US !!!

Curry Laksa Noodles.fvkaeufb, uowyebfe,fwoehfb

£5.40220 cal

Pork & Won Ton Ramen.fvkaeufb, uowyebfe,fwoehfb

£5.40220 cal

MINI MIX DIM-SUM Mixed Dim-Sum £3.50Vegetable BunChar Siu Bun

£1.80£2.00

4 pz

eacheach

Vietnamese spring rollssasame Prawn ToastBaked Char-siu Puff

£1.80£2.80£1.80

SIDES/SNAKS

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Page 13: kèkè london new look 2012 presentation

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KèKè new retail look

printed sign (policarbonate)

keep the same wood just brush it!It will look realy naturally style!

printed menù (policarbonate)everything clear and people can order while they’re cueing

re-paint the internan walls with a fresh white, it will look cleaner

take-off the glass displayI don’t need it now, you will have a higher contact with your clients

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KèKè new retail look

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KèKè

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new retail look

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KèKè

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KèKè