Brianne Key

Entrepreneurship

Oct. 20, 2009

Professor Himelstein

KeKey **Women’s Plus Size Apparel Boutiques** Business Proposal

We are a retailer that encourages women to embrace their curves. We supply apparel and accessories

for all personality types. We acknowledge that all women think, act and dress differently and we aspire

to sell merchandise that caters to every woman in their own way. We carry apparel sizes to

accommodate women sizes 14-30 with fashions that follow current and classic trends but allow the

wearer to create her own look. We want to be a one-stop-shop for women’s apparel and accessory

needs.

Target Market:

Women between the ages of 18 and 30 with a young and energetic personality.

Women with fuller than average figures.

Women who enjoy colors, patterns and playful silhouettes.

Women attending college or working.

Women who are young mothers or childless

Women who are married, dating or single.

Women with a trendy yet individual style and classic taste.

Vibrant and energetic women who are or aspire to be a fashionista.

We have styles that suit a feminine, sultry, whimsical, casual, trendy, urban/ alternative and/or young

professional style. We want to attract women who do not set fashion limits and want to dress according

to whatever life experiences are set before them. Our stores will be fun environments that provide a

safe, non- judgmental atmosphere as well as a chic networking outlet. Music will always be playing to

encourage women to take their time and truly make their experience in our store a positive and

pleasurable one. KeKey associates will be walking the floors regularly to ensure that each customer gets

attention and assistance if needed. We will be located in major urban areas with high fashion standards

and heavy traffic to guarantee maximum interaction with customers and encourage high revenue

results. Among a vast assortment of apparel and accessories supplied but select vendors, some exclusive

and some not, KeKey Boutiques will also provide fashion selections that are manufactured in our own

warehouses.

Opportunities:

We want to assist in expanding the plus size apparel market

We want to build a loyal customer base and act as a self- esteem builder for today’s young

woman

We want to create a network of stores where all customers and employees have the same love

of fashion, trends and all things fabulous

We hope that through this network, customers will appreciate the commonality in interests and

see KeKey Boutiques as more than just a neighborhood apparel store

We aspire to give back to the communities in which our boutiques reside through contests,

charity work and other economical and environmental ventures that coincide with our strategic

goals

We hope to create an equilibrium to the women’s apparel stores that cater to women of an

average and smaller than average body frame

We hope to see an increase in traffic and sales on our online Boutique site and give our

customers more than one mode as a means of shopping with us

Risks:

Customers may argue or find some of our price points unfavorable given the current state of

the economic market

Opening Boutiques at a less than suitable time in the current market

Failing to bring in desired revenue due to weakened economy

Failing to choose a suitable urban location and environment for the women we cater to