kellogg htc platforms
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Tuesday, January 20, 2009
TechnologyPrimerPla0ormStrategy
KariWilson
Tuesday, January 20, 2009
Tuesday, January 20, 2009
Pla0ormBasics
Tuesday, January 20, 2009
Pla0ormBasics
HowPla0ormsWork
Tuesday, January 20, 2009
Pla0ormBasics
HowPla0ormsWork
Pla0ormStrategy
Tuesday, January 20, 2009
Pla0ormBasics
Needimage
Pla0ormBasics
Tuesday, January 20, 2009
pla0orm
Whatisapla0orm?
Tuesday, January 20, 2009
pla0orm
applica>onsplug‐ins
Whatisapla0orm?
Tuesday, January 20, 2009
OS Internet MobileApplica>on
Whatisapla0orm?
Tuesday, January 20, 2009
Whyarepla0ormsimportant?
Tuesday, January 20, 2009
Whyarepla0ormsimportant?
Tuesday, January 20, 2009
HowPla0ormsWork
Tuesday, January 20, 2009
• Samplecode• Tutorials• Debuggers• Documenta>on• APIs
SoGwareDeveloperKit(SDK)
Tuesday, January 20, 2009
APIs(Applica>onProgrammingInterface)
Sure,Hereyougo.
Thanks!
CanyousendmethecityJimlivesin?
Tuesday, January 20, 2009
APIs(Applica>onProgrammingInterface)
Sure,Hereyougo.
Thanks!
CanyousendmethecityJimlivesin?
Tuesday, January 20, 2009
11
What’samash‐up?
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Tuesday, January 20, 2009
Tuesday, January 20, 2009
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13
What’saplug‐in?
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15
What’sawidget?
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Pla0ormStrategy
Tuesday, January 20, 2009
!"#$%&'(
!"#$)**"&(!+,-"#).,(
Wheredoesthisfit?
Complementors
Context
Tuesday, January 20, 2009
!"#$%&'(
!"#$)**"&(!+,-"#).,(
Wheredoesthisfit?
Complementors
Context
Tuesday, January 20, 2009
moreusers
moredevelopers
Wheredoesthisfit?
networkeffects
Tuesday, January 20, 2009
Developers
Company
Users
Whoarethekeyplayers?
Tuesday, January 20, 2009
Whoareyourcustomers?
Tuesday, January 20, 2009
!"#$%&'(&$ )'*'+,-'(&$
Whoareyourcustomers?
Tuesday, January 20, 2009
Two‐sidedmarket
22
Tuesday, January 20, 2009
Howtopricetwosidedmarkets
23
Whichside....
Tuesday, January 20, 2009
Howtopricetwosidedmarkets
23
ismorepricesensi>ve?
Whichside....
Tuesday, January 20, 2009
Howtopricetwosidedmarkets
23
ismorepricesensi>ve?
addsmorepla0ormvalue?
Whichside....
Tuesday, January 20, 2009
Howtopricetwosidedmarkets
23
ismorepricesensi>ve?
addsmorepla0ormvalue?
Whichside....
ismoresensi>vetogrowthoftheotherside?
Tuesday, January 20, 2009
!"#$%&%'()
Howtopricetwosidedmarkets
24
!"#$%&'
Tuesday, January 20, 2009
!"#$%&%'()
Howtopricetwosidedmarkets
24
!"#$%&'
• pricesensi>ve
• addspla0ormvalue
Tuesday, January 20, 2009
!"#$%&%'()
Howtopricetwosidedmarkets
24
!"#$%&'
• demandincreaseswithothersidegrowth
• pricesensi>ve
• addspla0ormvalue
Tuesday, January 20, 2009
!"#$%&%'()
Howtopricetwosidedmarkets
!"#$%&'
Tuesday, January 20, 2009
!"#$%&%'()
Howtopricetwosidedmarkets
!"#$%&'
• gamedevelopers• consumers(consoles)
Tuesday, January 20, 2009
!"#$%&%'()
Howtopricetwosidedmarkets
!"#$%&'
• gamedevelopers• consumers(consoles)
Tuesday, January 20, 2009
!"#$%&%'()
Howtopricetwosidedmarkets
!"#$%&'
• gamedevelopers• consumers(consoles)
• PDFwriters• PDFreaders
Tuesday, January 20, 2009
LimitedResources
Tuesday, January 20, 2009
DeveloperPriori>za>on
Segment
Target
Posi>on
Tuesday, January 20, 2009
DeveloperPriori>za>on
Segment
Target
Posi>on
Geography
Size
Ver>cals
Profitability
Tuesday, January 20, 2009
DeveloperPriori>za>on
Segment
Target
Posi>on
Networkeffects
Targetsize
Feasibility
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LimitedResources
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Pla0ormWars
1970s
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Pla0ormWars
1970s
recent
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CurrentPla0ormWars
socialgraph
mobile
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KeyPla0ormTakeaways
Tuesday, January 20, 2009
KeyPla0ormTakeaways
• Thirdpar>esaddvalue
Tuesday, January 20, 2009
KeyPla0ormTakeaways
• Thirdpar>esaddvalue
• Pla0orm,developersandusers
Tuesday, January 20, 2009
KeyPla0ormTakeaways
• Thirdpar>esaddvalue
• Pla0orm,developersandusers
• Two‐sidedmarkets
Tuesday, January 20, 2009
KeyPla0ormTakeaways
• Thirdpar>esaddvalue
• Pla0orm,developersandusers
• Two‐sidedmarkets
• Limitedresources
Tuesday, January 20, 2009
!"email:[email protected]
Tuesday, January 20, 2009
Tuesday, January 20, 2009