kellogg infographic - amazon web services · 2018-09-26 · marketing strategy targeting gen z,...
TRANSCRIPT
on their mobile phones versus 3 hours for millennials
4.Gen Z spends
4 hours a day
They are the mobile-first generation. Capturing their interest and their dollars requires a fundamental different approach to marketing — a mobile first approach.
2.
The Enormous Purchasing Power of Generation Z
Does your brand recognize the rising purchasing power of Gen Z? If not, you are missing out on a huge opportunity.
By 2020, Gen Z will represent 40% of all consumers.1
What Mobile Apps Do You Use While Shopping In-Store?
6.
7.
Text
Snapchat
Google Search
Phone’s Camera
Gen Z Average
Daily Gen Z App Prioritization
Annual Purchasing Power of Gen Z
Gen Z Represents Over 1/4 of the US Population
3.
%26
44$billion
1. TEXT MESSAGE/IM
2. SOCIAL NETWORK
3. EMAIL
4. WEATHER
5. SURF INTERNET
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50%
44%
36%34%
33%
If you don’t have a mobile-first marketing strategy targeting Gen Z, it’s time to develop one, if you want to attract and convert these digitally-native customers.
of Gen Zs prefer to make purchases in-store
5.
%67
They are already incredibly powerful and influential — and different from any generation before them. Make no mistake: Gen Zs are not millenials on steroids.
1.
?
“When I make a purchase in-store, I
often read reviews, do comparisons,
look for discounts, and solicit feedback
from friends on my mobile phone. My
phone is my personal assisitant for
everything 24/7.”
Mason, 17, Brooklyn
1. The Power of Gen Z Influence How the Pivotal Generation is
Affecting Market Spend January 2018. Barkley. 2018.
http://www.millennialmarketing.com/research-paper/the-power-
of-gen-z-influence/
This presentation was prepared by a team at the Kellogg School of
Management at Northwestern University. The opinions and
recommendations presented are those of the team and not
necessarily those of Kellogg or of Northwestern University. Neither
Kellogg nor Northwestern guarantee the accuracy or reliability of the
information presented herein.
The Enormous Purchasing Power of Generation Z
Does your brand recognize the rising purchasing power of Gen Z? If not, you are missing out on a huge opportunity.
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