ken courtright at ceo space 815
TRANSCRIPT
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Ever felt like this…?
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Ken Courtright DMS 2015
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2 seconds on Kerri and I…
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“I’m not a Garbage can with
a hairy lid !!”
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1. Build “Revenue Generating Websites”
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2. Buy “Revenue Generating Websites”
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3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997
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3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997
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4. Allow “Everyone” to play…
1 out of 20 rule - 5% of our half, for LIFE !!
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160,000,000 + views 2014
85,000+ / Day
HAVE to Succeed…Contractually “Guarantee” 15% - 22%
600+ Revenue Generating Websites
Where Today’s Info Comes From / No Theory …..
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First client 1992
23 years later, an “Over-Night” Success
600+ Revenue Generating Websites
Viewed 160,000,000+ each yr.
Growth Rate ,000 views each day
50-50 split on Millions in Revenue / yr.
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Credibility Popularity Author Equity
Lets get started…How Google “Ranks” or “Stacks” TODAY
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Quick Story - The “Attorney”:
Great ProductTrue Time Saver2500 Emails to Atty’s – 0 responseShould I sue the email company?
Nobody is Willing to be…
YOUR FIRST CUSTOMERIs there evidence I might be your FIRST?
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Copyright 2014 - All Rights Reserved Today’s Growth Consultant
Guerrilla Marketing Today Chapter 1
Your Online CredibilityOften Determines Your
Over-All Income…
First Sentence of “Guerrilla Marketing Today”
-Ken Courtright
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Case StudyEvidence:
Dentist:Nick…
What shouldI Do?
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
What if you could achieveSame Results
Without paying for it?
Let’s dig in
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If you looked more trustworthy, Would you be able to do more business?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Do people JUDGE other people?
”3 Seconds” – We are Judged & Convicted
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
So… Lets put this to the test?
Which of these financial advisors did76% of people trust with their money?
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
If everyone judged these two men…
… Is EVERYONE judging you, your Website and your Business?
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
HOW DO WE KNOW??
Fact: Put the right S.U.I.T. on your website……Revenue WILL Follow
You aren’t so special that the following methods won’t work
for you
Best Part of my talk…
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Had a hunch… “Social Proof” Let’s test hunch
Some of 600 made MORE $$2014 Personal Goal:Why do some make more $$?
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Closer look at “SOCIAL PROOF”
“Social Proof” asks…
What do our potential clients
NEED To See
to BUY from us?
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Power of “Social Proof”
We Follow Suits Sell
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Power of “Social Proof”
We are Followers first, Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality Comedian in a Suit
Put your “Suit” on The Media is your “Suit”
GIVE them someone to Follow “Prove you have clients” – ProBono!
4 Principles of website engagement“Social Proof” Fact: Action Needed:
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Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:
1 out of 8
1 out of 3.5
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One might say…That’s great for Ken, he’s got 52 Writers, Designers, Programmers, Developers…
…What the heck can “little old me” do?Let’s look at what we actually did…
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* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
2. Suit Coat
*(haro)
1. GLFT Shirt
Google +
Facebook (fan page)
Positions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
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Is there anything on this page “little old you” CAN’T do?
For some, this just made you 1MM+, EASY!!
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Suffocating Thought
Recently evidence proves…
Being the “Best”is no longer a differentiator.
Why?
Because YOU are saying it
It’s only true if the WORLD say’s it so !! -Social Proof
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For Revenue Generating Purposes…
Trust Trumps EVERYTHING
B.C. – 1995 Know – Like – Trust (voice = person)
1995 – Forever Trust - Know – Like – Trust (voice = pc)
Is it Better to HAVE Credibility –or-
To APPEAR to have Credibility?
Best Business Question of our time…
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“ Can the people finding your siteTrust YOU with
THEIR MONEY? ”
What Proof do you give?Only acceptable proof is
“Social Proof”
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We see Websites as Vehicles, boats actually
If Deep-Sea Fishing,Do you drive out and wait?
No, you speed to the fish !!
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JobService ProviderDoctorSmall Business (10<)
*any Hr.=$
Rental PropertyInvestmentsRev. Gen. WebsitesR.E.I.T.’sScott Tissue (love)
*only 0 Hr.=$
The Vehicle Determines the Winner, Yes or Yes?Let’s equip your vehicle with a Fish-Finder
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The BEST Fish-finder is a free tool from Google
Why are Fish-Finders valuable?They show PROOF
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The Ultimate Fish Finder:
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This Fish-Finder Helps…
* Determine what businesses to start next* Determine what new products to sell* Prove what your clients want from you* Prove where the people are searching for YOU
And
* What you should write into your website TO MAKE MONEY!!!
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Bike Helmets…
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It’s set to “Relevance”
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If you click“Oreo” Ad
Snackworks paysGoogle $1.16
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What Should I write on?What is everyone looking for?
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Where’s the Money?
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Review:What Should I write on?
What is everyone looking for?
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1968 Uh Oh!
R&D went from 30 days to 30 seconds…
Bike Helmets to Bike Pumps
Why should everyone care about this simple little tool.
Entropy
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What have we covered so far…
1. How, Exactly, Google Ranks Today
2. Trust Trumps Everything – UnSeen Trust = UnFound Revenue
3. Use “Google Adwords Tool” to determine: Next piece of content Next product to launch Next industry to go into What people are searching for
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If time, continue…
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How many in here?
Next few slides…
…Checkbook to say Yes!
Switch Gears:
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How to win Friends… You attract Who You ARE,
not, Who you WANTEd, how many Projects? Did I Prospect you?
THEIR Success Wheel
Comes With !!!
1st Pres
Escalators: Psych. Of Selling / Univ. of SuccLaunch / 80/20 / Purple Cow / Alerts / Booth…
Entropy - Invisible always coming… Conf’s
I.P.
Books
Bus.
Alerts
People don’t want to buy your product,
They want – NEED to buy YOU
$$$
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If time, Calendar Accomp. Model or “WWYD”
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Ken, too far, you’re done, take a seat !!