KENMORE AIRbranding guide

KENMORE AIR

TABLE OF CONTENTS

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3

Brand Character: Personal, Adventurous, Northwest style

Brand Attributes: Adventure, Convenient, Unique and tailored

Brand/ Company Positioning:For travelers, Kenmore Air is the aviation expert that offers convenient seaplane flights around the Northwest. People choose us because we are the most efficient mode of transportation to get where you want to go. We believe the journey is as important as the destination.That's why we provide a fun and personalized seaplane adventure.

WHO IS KENMORE?

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OLD-SCHOOL LUXURY

NEW TERRITORY

NORTHWEST STYLE

MODERN RETRO

NAUTICAL CLEAN

AMERICANA

KENMORE AIR

explore freely

LOOK & FEEL

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woodgrainstained cedar

blue mistPMA no. 659

flamePMA no. 435

vwarm beigePMA no. 2098

MONTSERRAT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

open sansAt Kenmore Air we think your travel should be just as much fun as your destination. Remember when flying was an exciting experience — really cool aircraft, gorgeous views and excellent service? We do.

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GRAPHIC ELEMENTS - inspired by moodboard elements

movementpotential

action items

administrativebooking

enjoyment &adventure

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GRAPHIC ELEMENTS - how to use

movement & potential optimism/ uplifting

(tickets, flights, coupons)

action itemsprofessionalism/ trust

(technical, logbooks, pilots)

administrative & bookingfocus/ planning

(mailing, business)

enjoyment & adventureanticipation/ nostalgia

(souvenirs, booking)

FLIGHT LOG BOOK

DATE: FLIGHT #: TIME IN: TI

< 50% opacity

background

text must be easily legible when placed over element

Rules:

– Use graphic elements only as accents or backgrounds, never in place of the logo.

– Opacity/ tint should be 50% or less of the full value.

– Usage should be subtle and can go off the page.

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KENMORE AIR

LOGO - how to use

a. Solo: Use only with flat surface facing down.Do not change the angle. Do not use as a letter.

b. Inside a shape: May be put inside a solid circle. Circle diametre must be exactly 60% wider than the base of the logo.Logo must be centered horizontally and vertically within the circle.

KENMORE AIR KENMORE AIR

KENMORE AIRKENMORE AIR

KENMORE AIR

KENMORE AIR

KENMORE AIR

50% (1/2”)

50% (1/2”)

100% (1”)

25% (1/4”)

25% (1/4”)

c. Spacing: Leave at least 25% the width of the base above and to the right, at least 50% below and to the left.

ENMORE

d. Horizontally, with name: Logo must be placedafter the name, not before. Text baseline should line up with the base of the logo.

f. Vertically, stacked with name: Logo should be centered over the name.

g. Use equal spaces between lines and logo. Name should be center-aligned and on two lines.

equal

spaces

Here at KENMORE AIR we strive to please.

e. Logo should not be used as part of a sentence.

h. Size: When used with name, logo+ name must

be no larger than 1.25” tall or 90px on screen

evolution of our logo:

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IMAGERY STYLE – Guidelines:

a. Use images that support key brand traits:nostalgia, adventure, freedom, optimism and fun.

b. Avoid low-res or amateur-looking imagery

c. Images should portray a unique Northwest lifestyle.

d. Colours should be soft and warm.

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enjoy the journey

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KENMORE AIR

Emma GreenFrequent Flyer

1

boarding

pass KENMORE AIR

passengerEMMA GREEN

KA45

from`SEA

seat no.

flight dateKA45 28 JUL

from toSEA YVR

booking codeKA09BV2

reserved seat`

toYVR

KENMORE AIR

4a 4a

KE

NM

OR

E A

IR

YVR07 / 28 / 15

KENMORE AIR

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Doug CarterKenmore Airpilot

d.carter@kenmore.com206-356-4000

Monique Le SalKenmore Airbooking agent

m.lasal@kenmore.com206-356-4000

KENMORE AIRKENMORE AIR

PILOT’SLOG BOOK

KENMORE AIRKENMORE AIR

KENMORE AIR

KENMORE AIR

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Dear Mr. Smith,

Lorem ipsum dolor sit amet, ei sale instructior cum. Ut graece scripta eligendi duo. Autem menandri aliquando ius te, eam omnesque epicurei constituto ea. Vis at recteque deterruisset. Graeco aperiam civibus mei id, esse veniam vix id.

Ei numquam indoctum expetenda vim. Dicit graeci scaevola mei ad, no nec omnis dolorem recteque. Cu per quas idque novum, vix an sale corrumpit posidonium. Nec rebum paulo et, accusamus iracundia te eam. Nec ei case patrioque, pri eu melius alienum verterem, suas mucius est at. Appetere vituperata ei nec, at per aliquip nostrum, duo magna detracto ad.

Mundi postulant urbanitas ut quo, odio ludus verterem qui at. Lobortis inimicus ut sit, no vim fabulas moderatius incorrupte, duo audiam neglegentur in. Vis at recteque deterruisset. Graeco aperiam civibus mei id, esse veniam vix id. At voluptaria ullamcorper eos, an facer conclusionemque vis. Veritus perfecto an sed, justo zril ut sed. Usu iriure gloriatur cu, et eum ludus recusabo. Et eos dico habemus periculis, te unum vituperatoribus vel.

Regards, Aaron Drake

KENMORE AIR

950 Westlake Ave N, Seattle, WA 98109

KENMORE AIR

950 Westlake Ave N, Seattle, WA 98109206-450-1340 / Intl: 1-800-456-2001

www.kenmoreair.com

KENMORE AIR

Mr. H. Smith325 Mackintosh Way, Suite 17Los Angeles, CA90211

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MAIN OUTER: Poly/ wool blend medium weighttwill, treated for water-resistance

REMOVABLE ZIP-OUT LINING: Faux-sheep fur with cotton edging

MAIN LINING: None- use grey cotton seam-bindingto finish

HARDWARE: Brown leather base with wood toggleBrass YKK zippers on inside placket and zip-out lining, wood buttons

DETAILS: satin-stitch embroideredlogo and name in red with matchingred twill-linied placket

OUTER

TRIM

LINER

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KENMORE AIR

KENMORE AIR

My BookingsCheck In Flight

Status

KENMORE AIR

Book Flights Schedules Travel Information About Kenmore Contact Us

Trip Advisor Certicate of Excellence | 2014 Winner

AIRCRAFTSERVICESSPECIALS BLOG

SCENICTOURS

Check In

Flight Status

My Bookings

Trip Advisor Certicate of Excellence | 2014 Winner

Round Trip One Way

Leaving from

Going to

August

Change/Cancel

Quick Tix

Login

Redeem

No. of Passengers(Not including infants <2 on adult’s lap)

25

01

click to see where we fly

September 05

17

KENMORE AIR

KENMORE AIR

Book Flights Schedules Travel Information About Kenmore Contact Us

Trip Advisor Certicate of Excellence | 2014 Winner

AIRCRAFTSERVICESSPECIALS BLOG

SCENICTOURS

Check In

Flight Status

My Bookings

KENMORE AIR

My BookingsCheck In Flight

Status

Victoria, BCVictoria is a stunningly prettylittle capital city, the perfect setting fora weekend getaway. With crowd-pleasers like the ever popular Buchart Gardens and the impressive Parliment Buildings, Victoria is a sight-seeing paradise. More >

Victoria, BCVictoria is a stunningly pretty little capital city, the perfect setting for a weekend getaway. With crowd-pleasers like the ever popular Buchart Gardens and the impressive More >

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Trip Advisor Certicate of Excellence | 2014 Winner

Trip Advisor Certicate of Excellence | 2014 Winner

1918

ENVIRONMENTAL GRAPHICS

ENVIRONMENTAL GRAPHICS

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KENMORE AIR

General Signage:

typeface: Montserrat Boldtypeface colour: pantone cool grey 11red accent colour: pantone no. 2028

specs and materials: see technical drawing

letter height: 3” maximum readable distance: 100 ftoptimum readable distance: 30ft

details: negative space allows eye tomove directly to important information

1. red accents call attention to sign

2. grey on white text displays information clearly

3. grey icon aids non-englishspeakers

3. red arrow indicates direction and call to action

a

21

DR

AW

N: 0

3-0

3-15

SC

ALE

: 1cm

= 6

cmK

EN

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DIN

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1P

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22.6cm

60cm 90cm

17.4cm

6cm

6cm

0.1819” aluminum plate,(outer painted whiteinside and edges painted red)

MATERIALS:sign: 0.1819” aluminum plate,(outer painted white inside and edges painted red)base: ASTM A240 brushed stainless steel:sides and inner-facing sides painted *Client will permit and install onsite

120cm

60cm

7.5cm

7.5cm

22.6cm

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KENMORE AIR

Secondary Signage:

typeface: Montserrat Boldtypeface colour: pantone cool grey 11red accent colour: pantone no. 2028

specs and materials: see technical drawing

letter height: 3.2” maximum readable distance: 100 ftoptimum readable distance: 30ft

Details: smaller signage to specify locationsmore accurately than general signage. Less white space needed, keeps costs lower.

1. red accents call attention to sign

2. grey on white text displays information clearly

3. grey icon aids non-englishspeakers

3. red arrow indicates direction and call to action

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DR

AW

N: 0

3-0

6-1

5S

CA

LE: 1

cm =

4cm

KE

NM

OR

E S

MA

LL S

IGN

SV

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SIO

N 1

PA

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1 O

F 1

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FRONT SIDES

TOP

BOTTOM

36cm

37cm

41cm

36cm36.6cm

18cm

8cm

steel brackets

6cm

5.9cm

8cm

2cm

MATERIALS:

sign: MDO Wood- printed vinyl on surface

brackets: ASTM A240 Brushed stainless steel:sides and inner-facing sides painted

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KENMORE AIR

KENMORE AIR

explore freely

TOUCH THE SCREEN TO TAKE AN INTERACTIVE

JOURNEY

6.6’ top to floor

Interactive History

Custom-designed kiosk display

Large touch screens show graphics and breif summaries of Kenmore’s History,starting in the 1940’s to present day.

Graphics and navigation are simple and intuitive

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KENMORE AIR

EXPLORE KENMORE

Three high school friends reunited after World War II founded Kenmore Air in 1946. With one airplane and a single hangar near a swamp at the North end of Lake Washington, Bob Munro, Reg Collins and Jack Mines created what was to become one of the largest and most respected seaplane operations in the world.

1940’sHOME

NEXT DECADES

1950’s 1960’s 1970’s

KENMORE AIR

explore freely

TOUCH THE SCREEN TO TAKE AN INTERACTIVE

JOURNEY

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DR

AW

N: 0

3-0

6-1

5S

CA

LE: 1

cm =

10

cmK

EN

MO

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AIR

-KIO

SK

HO

US

ING

FO

R D

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AL

DIS

PLA

YV

ER

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MATERIALS:

ASTM A240 Brushed stainless steel, unpainted

TOP

BACKSIDEFRONT

ventilation holes diametre = 0.25cm

170cm

122cm

200cm

3cm

27cm

75cm

58cm 12cm 29cm

30cm

30cm

12cm

80cm

63cm 9cm

71cm

80cm75cm

14cm

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KENMORE AIR

QUOTES FOR SIGNAGE:

Shenzhen COSUN Sign engineering Co. Ltd.Guangdong, Chinacontact: Yinyin Li

BRUSHED STAINLESS: $4500FOB FOR 1 EA OF 3 500KG MIN ORDER

ALUMINUM: $800no mimmum order

Cutting welding,polishing, printing, painting: $1500Shipping and insurance via FOB ocean: $1100(seller pays transport to Shanghai, buyer pays frieght forwarding, brokerage, and US-transport)

Total estimate: $7900 for one each, cheaper for additional pcs of same

KENMORE AIR

Thanks and Happy Travels :)