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Key Account PlanKey Account Plan

Your Customer

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ContentsContents

The Key Account Team

Executive Summary

The Profit Plan

Opportunities and Objectives

The Contact Matrix & G.R.O.W.s

The Value Proposition

Projects

Resources required

Implementation timetable

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Key Account TeamKey Account Team

Core Team

. KA Manager

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Surround Team

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Executive SummaryExecutive Summary

Opportunity / Objectives

The Key People

The Proposition

Projects

Resources / sanction required

Timetable

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Profit PlanProfit Plan

Current Revenue/Volume/Profitability

Target Revenue/Volume/Profitability

Investment required

Return on investment

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Opportunities & ObjectivesOpportunities & Objectives

Opportunities

Objectives

Competitive Position

& response required

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Value PropositionValue Proposition

(Product/service)

(What solution is provided to what issue/problem?)

(What is the positive impact on the customers business?)

Who does it benefit?

Measured value of impact?

(What is our reward?)

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ProjectsProjects

(Objective, investment, return, activities, team, milestones)

1.

2.

3.

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Resources RequiredResources Required

(People, Time, Budget, Assets, Equipment, Management support)

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Implementation TimetableImplementation Timetable

Date Action Who?