key factors in making your virtual event a success: creating a digital engagement strategy
DESCRIPTION
Virtual event technology has dramatically improved over the past 18 months. In this session, participants will explore several business and go-to-market strategies for leveraging buzz from their events to a wider audience. Our speaker will share real-world examples of how organizers are using virtual technology to reach new audiences, generate new income streams and extend the life of their face-to-face events.This session will help you to: Identify five decision areas for your virtual event strategy Explore three types of virtual models and how not to “lose your shirt” Examine ways to build the business case for a virtual event program Understand how to make virtual events more engaging experiencesTRANSCRIPT
Key Factors in Making Your Virtual Event a Success
creating a digital engagement strategy
May 18, 2011 ASAE Conference Center Washington, DC
virtual event technology“Virtual events are a critical communication channel for associations.”
Warwick Daviesprincipal The Event Mechanic!
virtual event technology
Defining virtual events
why do virtual events work?
real-world examples
virtual event example
organizers are using virtual technology
creating/leveraging buzz
business and go-to-market strategies
TwitterTwitter
FacebookFacebook
LinkedInLinkedIn
BlogBlog
VideoVideo
five virtual event enhancements
authenticauthentic
embedded advertising embedded
advertising
registrationregistration
experience tools
experience tools
giveawaysgiveaways
1. real
2. reviews, feedback and virtualtours
3. weave the sales message into the experience
4. value add
5. compelling offer
decision areas for virtual
1. in or out?
2. revenue or recruitment ?
3. hybrid, full feature or self serve?
4. yes or no?
5. up or down?
“Associations are looking for education on virtual events to help them reach new audiences, generate new income streams, and extend the life of their face-to-face events.”
Bob Jamespresident The Mighty Copywriter
“Associations are looking for education on virtual events to help them reach new audiences, generate new income streams, and extend the life of their face-to-face events.”
Bob Jamespresident The Mighty Copywriter
virtual models three models:
– Full Featured– Self-serve– Hybrid
how not to “lose your shirt”– design hybrid event as one event with
two audiences (Emilie Barta)– have a solid strategy– adjust the logistics– invest into the right equipment– seek to involve experts
develop virtual event design
invite key stakeholders to participate during the design phase: IT, marketing manager, and executive sponsor.
business objectivesbusiness objectives
technology knowledge of
audience
technology knowledge of
audience
budgetbudget
timelinetimeline
organization resources
organization resources
why a virtual event?
ways to build the business case for a virtual event program
Understand how to make virtual events more engaging experiences
experiential
resourcesUBM Studios:
http://www.ubmstudios.com/resources.htm
EastVirtualTM Event Workshop Blog:http://eastvirtualeventworkshop.blogspot.com/
TSNN Blogger Michelle BrunoMaking Virtual Events More Effective As Marketing Channels for Live Eventshttp://www.tsnn.com/news-blogs/making-virtual-events-more-effective-marketing-channels-live-events