KEY FINDINGSMayodan in the Marketplace

Key Findings Mayodan in the Marketplace

Information that sets the stage for what is possible

Key Findings

By the numbers – statistics, trends

The situation – assets and support programs

The issues – that impact project success

BY THE NUMBERS

statistics, trends

from the STEP Economic and Demographic Scan

The population is growing

Mayodan is growing faster than Rockingham County, but

slower than the other towns

Mayodan and Madison are the same size

2000 Population

2010 Population % Growth

Rockingham County

91,928 93,322 1.5%

Mayodan 2,417 2,506 3.7%

Madison 2,262 2,506 10.8%

Eden 14,511 15,602 7.5%

Reidsville 14,485 15,900 9.8%

Mayodan is older

Than Rockingham County, NC and the US

US median age 37.3

2010 % of population Mayodan Rockingham

County NC

Under 18 19.8 22.6 24.1

19 - 34 20.7 18.1 23.0

35 - 44 17.0 14.4 14.4

45 - 64 22.5 29.1 25.9

65 + 20.0 15.8 12.6

Median age 43.8 43.4 37.7

Income levels impact retail options

Mayodan ranks lower than the County, State or US

Tourists can bring in additional spending power

Mayodan Rockingham County NC US

Per capita $18,711 $20,801 $24,745 $27,334

Median Household $28,442 $39,231 $45,570 $51,914

The lower the income, the lower the percent of retail sales

Retail sales have room to grow

Retails sales per capita

Retails sales as a % of income

Rockingham Co $6,204 20.8%

NC $10,727 30.7%

Manufacturing employment is still the most significant sector

Manufacturing

is double NC’s

%

Healthcare and

retail are also

significant

Rockingham NC

Agric 0% 0.74%Mining 0% 0.08%Utilities 0.54% 0.35%Construction 4.19% 4.53%Manufacturing 22.32% 11.33%Wholesale 3.70% 4.38%Retail 13.26% 11.66%Trans/Whse 2.49% 3.27%Information 0.57% 1.82%Finance, Insur 1.66% 3.88%Real Estate 0.62% 1.23%Prof, Tech 4.89% 4.96%Mgt of Co 0.94% 2.01%Adm, Waste Serv 6.2% 6.53%Educ Serv 7.9% 9.58%Health, Soc Assist 13.0% 14.45%Arts, Ent, Rec 0.57% 1.58%Accom, Food Serv 8.21% 8.95%Other Services 2.38% 2.49%Public Admin 6.49% 6.18%

Legacy textiles and other manufacturers still strong

Some expansions in 2012 Some startups doing well

Companies with over 100 employees in Mayodan and Madison (2010)

Pine Hall Brick - 450 Unifi – 670 Bridgestone – 103 Frontier Spinning – 589 McMichael – 192

Remington headquarters - 170

Significant population within 50 mile radius - 949,391 Opportunity for day trips

Includes Winston-Salem, Greensboro, Martinsville,

Danville

Greensboro- 30 m

Martinsville – 23 m

Charlotte - 112 m

Raleigh - 110 m

Roanoke – 75 m

2011 NC Visitor Profile80% pleasure purposes

82% drove

42% stayed in a hotel/motel

Summer 35% (Aug 12%), Fall 25%, Spring 23%, Winter 18%

Average trip expenditure $454 or $576 if overnight, daytrip parties $155

State of origin- NC 45.9%, VA 7.5%, SC 7.2%, GA 5.6%, FL 5.0%, TN 3.6%

Advertising market of origin- Raleigh/Durham/Fayetteville 14.1%, Charlotte 12.0%, Greensboro/High Point/Winston-Salem 7.8%

60% of travelers had household incomes over $50,000

THE SITUATION

assets and programs

Strengths

Community spirit

Water/ sewer capability

Good streets

Recreational

opportunities

Proximity to Mayo River

STEP Community Profile assets

“The salient feature, above all, is Mayodan’s TENACITY OF PURPOSE, its recognition of short-comings and its pride in things accomplished”

1949 newspaper reporter

Community spirit – Tenacity of Purpose

Prepared for growth without further financial investment

Water/sewer capability

Existing tourism assets to attract the younger generation Mayo River

Mayo Beach to 220 bridge Class I, II,III, 9.5 mile trip Mayo River State Park – 1967 acres Farris Memorial Park – 250 acres Elliott Duncan Park Jane Atkinson Memorial Park Madison-Mayodan Recreation Center Senior Center Western Rockingham YMCA Riverside Raceway Park Forest Grove Swim Club Carlyle Lewis Tennis Courts County Route 1 bicycle trail – 67 miles

Includes Ayersville Rd, W. Main St and S.2nd Ave through Mayodan

Recreational opportunities

The cleared Washington Mills site

provides frontage on and access to the

river

Mill site is between the river and the

railroad

Better portage around the dams can open

up longer river trips

The Mayo River provides opportunities

North to Martinsville, Roanoke Connections to I-81

South to Greensboro Connections to I-40, I-85, I-

74

Comprehensive transportation plan in process for Mayodan/Madison

The future I-73 (US 220) increases access to more visitors and industrial activity

Shiloh airport makes the area very accessible for general aviation

Long (5100’) runway provides

access for larger corporate

aircraft

Only 8 miles from Mayodan

THE ISSUES

that impact project success

STEP Community Profile Issues

Issues

Aging population

Lack of modern housing

Vacant industrial buildings

Increasing % housing rental units

Balance downtown vs. satellite business

growth

Missing pieces in MayodanAccess to the river

Adequate portage around

dams

Lodging

Recruitment underway

Event spaces

Connecting trails

master plan underway

Unique draw

Wifi

Business opportunities for populations under 5000Income levels suggest more convenience, less trendy

Restaurant

Insurance agency

Gas convenience store

Grocery store

Bar/tavern

Hotel/motel/B&B

Fast food

Attorney

Dentist

Real estate office

Bank

Auto repair

Building supply

Residential remodeler

Child day care

Hardware

Liquor store

Auto body repair

Pharmacy

Newspaper

Beauty salon

New car dealer

Auto parts

Florist

Clothing

Department store

Variety store

Accounting

Mortuary

Nursing home

Electrical contractor

Plumbing/HVAC

contractor

Home furnishings

Consumer electronics

Sporting goods

Garden supply

Need to bring people downtownSpecific draw/traffic generator/unique assetMixed use housingMajor employerRetail/office space available

The 6 pathways to growing the economy

1. Retain and grow existing business2. Improve local linkages3. Encourage creation of new businesses4. Increase commuting5. Capture more unearned dollars6. Attract outside investment

Key Findings

Now that you have the information….

What are some great ideas for projects?

Key Findings

Questions??

Mayodan Design & Development Workshop