Collaborative Partnerships Business Solutions Leadership - Breakthrough Results

RDD ASSOCIATES Perishables Expertly Merchandised

Key Food is fastest growing grocer in the NY Metro Market, #3 rank with new stores

Longest established supermarket co-op in NY; 97 member/owners; very community-centric

Added 50 stores over past year; *acquired 23 stores from A&P/Pathmark for Fall15 conversions; two stores will operate as Corporately Owned

2016 sales revs projected $2.3 B, +$400 M, +25%; sales revs +$600M, +50% since 2014

Seasoned Leadership - Dean Janeway, CEO; George Knobloch, COO; Daisy Colon Director-Dairy; Frank Gambarella Director-Perishables

Majority of stores located in NYC (160) & Long Is (20); 6% ttl Metro NY ACV; 11% NYC

Supports five (5) different banners

C&S primary wholesale supplier, plus supported preferred DSD suppliers

Mostly small-to-mid sized store formats (5-40 K sq ft); limiting the # of brands, SKUs and displays

Serves ethnically-diverse communities; offers a streamlined private label program

Over 3.2M print circulars per week; 70+ localized versions

Emerging digital marketing platform; www.keyfood.com offers printable mfr coupons

Annual Vendor Summit meeting presenting major priorities and strategies

Annual joint-planning model with mid-year updates for largest suppliers and sales agencies

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Key Food: #64 Grocery Retailer, 212 Stores*; est. $2.3 B Retail Sales for 2016