key joy case study | strategic relations
TRANSCRIPT
Key Joy International uses Richter Strategic Relations to expand their American business
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THE CHALLENGE
Key Joy International is a specialist in custom cable assembly, with a large footprint in China. They came
to Richter looking to expand their business in America.
THE SOLUTION
As a first step, Richter performed a thorough evaluation of clientele to isolate the perfect Target Public
for Key Joy’s services. From there, we created custom promotional assets to convey Key Joy’s
capabilities in a concise and direct manner, as best suited to that Target Public. This material, hosted at
www.welcometokeyjoy.com, is being used in conjunction with custom outreach messaging to generate
Reach for Key Joy’s services.
THE RESULT
The response has been dramatic. In the first few months of working together, Richter has provided
many new contacts who are actively requesting quotes. As part of Richter’s consulting, we have helped
streamline and brand this process, all the while providing still more Reach every week.
View our introduction to Key Joy