key lessons of building a leading e-commerce company in ... · 4 lessons to win the game . 1....
TRANSCRIPT
Key Lessons of Building a leading e-Commerce company in Indonesia?
Andrew Senduk Entrepreneur | Speaker | Advisor
Singapore, 3rd of March 2017
106 Million USD
YOU ARE NOT ALONE
1,115,546,110 websites
4 LESSONS TO WIN THE GAME
1. PERSONALISATION
ELECTRONIC DIRECT MAIL (EDM)
PERSONALISED EMAILS TRIGGER 600% HIGHER CONVERSION
“Hi Andrew, because today is your birthday we’re sending you a 15% voucher…” “Hi Andrew, because we know you love TRX workouts we wanted to let you know we have new TRX accessoires available here..” Hi Andrew, we haven’t seen you for 30 days and we miss you! Check out our new video on TRX workout…”
WORDS CONVERT OR NOT
PEOPLE BUY ON EMOTION, NOT LOGIC
2. SOCIAL COMMERCE
#SHARINGISCARING - GENERATION
SALES COMES FROM EVERYWHERE
“SOCIAL DRIVEN RETAIL SALES AND REFERRAL TRAFFIC ARE RISING AT FASTER PACE THAN ALL
OTHER CHANNELS” (SOURCE: BUSINESS INSIDER REPORT 2015)
3. REAL TIME ENGAGEMENT
ABANDONMENT RATE 70%
4. SURPRISE…
MOBILE IS ON THE RISE
BUT CHILL…
FINAL THOUGHTS
DON’T MISS THE BOAT
MASTERY TAKES TIME..
