THE FUTURE OF CUSTOMER COMMUNICATIONS IS PERSONALISED

PERSONALISATION CAN IMPROVE REVENUE ON EMAIL COMMUNICATIONS BY X6

A personal touch goes a long way in reducing friction and improving interactions, and it can exponentially boost success at crucial CX touchpoints.

CALL CENTRE TRAFFIC 10% less calls can save £500.000

By pre-empting questions, providing personalised, highly relevant information and simplifying the claims process, you can cut down on call centre costs, complaints and frustrated customers.

CUSTOMER ONBOARDING 5% lower churn can lead to 25-125% higher profit

Most people who quit products and services do so within the first few months. Personalised video takes the pain out of this stage by walking them through things like first bills.

BETTER EXPERIENCE FOR CUSTOMERS, BETTER RESULTS FOR YOU

SELLING NEW PRODUCTS AND SERVICES Targeted content can boost sales 20%

The first thing a customer will think about a new offering is, “what’s in it for me?” Personalised video can do things like show them what their investment might look like in 20 years, or how a package specifically helps them.

VISUALISING COMPLEX INFORMATION 4x more customers prefer watching video about products than reading about them

Many bills and statements are full of details that can have customers feeling lost. Personalised video streamlines the process and highlights what matters most to them – which means happier customers and higher action rates.

PERSONALISED VIDEOS

OF CUSTOMERS HAVE A POSITIVE OPINION ABOUT PERSONALISED VIDEO

90%

GETS THE JOB DONE, ONE ON ONEPersonalised video combines the strengths of video and personalisation to create something that’s even more powerful than the sum of its parts.

more conversion and 164% clickthrough than generic video

on average watch complete video, 23% click on CTA

open rates over normal email

PERSONALISED VIDEOS

116% +87%

+78%

+70%

+116%

75%

+29%

engagement over normal email

CTOR over normal email

more actions over normal email

conversion over generic video

NOT JUST VIDEO MAGICThere’s a hassle-free, highly efficient process behind creating one-on-one videos at mass scale.

It looks a bit like this:

CONCEPT

You tell us why you’re making it, and what messaging or creative you’d like to use.

CONTENT

We create content that delivers the results you want and safely, smoothly integrate your data from CRM, ad networks, social graphs or other sources.

DELIVERY

You simply tell us where it should go – e-mail comms, social media, websites – and we use an encrypted, secure system to make it happen.

PERSONALISED VIDEOS

WHAT PERSONALISED VIDEO HAS ACHIEVED FOR OTHERS

PERSONALISED VIDEOS

Want to join other major brands who are using personalised video to transform their one on one customer communications?

Call me on 07817125239 or email Daniel.Donoghue@communisis.comDaniel Donoghue, Business Development Director

The numbers back up all the potential of this versatile product. Here’s a few success stories from a range of industries.

The video completion rate achieved through personalised video by an international bank

Sign-up for an online banking product promoted by personalised video

The amount of people who filled out a form as part of a campaign by a global FMCG brand

98% x3

20% 37%

33%30%

Uplift in click-through rate for a worldwide e-commerce company

Churn reduction for a major wireless company

Call reduction for an international cable company