KEY PROBLEM

Polarization and a lack of empathy restrict our ability to have

good community.

“Empathy is the starting point for creating a community and taking action. It's the impetus for creating change. Empathy is

about standing in someone else's shoes, feeling with his or her heart, seeing with his or her eyes.”

Mark Carver

RESEARCH

INTERVIEWS

● All interviewees thought it was important to have different

points of views.

● All interviewees had some news outlets that they didn’t trust.

● All interviewees had experiences where they changed their

mind on key topics.

● Some influences on their points of views; friends, influencers,

science.

PAINS• Feels the agenda in every news article she reads.

GOALS• Wants to be aware of topics.

STACEY KEMPT - 27FRUSTRATED SOCIALITE

DEVICES

BIOStacey works for a marketing company in the Sydney CBD. She grew up with a conservative family but has developed her own point of view and has become a lot more liberal in her thinking. She loves her family and is proud of her background, but finds the tension of being a Liberal Millenial at family gatherings frustrating and angering. She believes in being educated, aware and empathetic.

TRAITSExtravertIntuitive FeelingPerceiving

• Has no place to send family and friends to that will help them to become less polarised.

• Finds it hard to have trust in mainstream media outlets.

• Wants to know other people’s points of views.

PROBLEM STATEMENT

Stacey doesn’t have any sources that she trusts to inform her on big topics

without bias or agenda.

COMPETITORS

DO• Provide a collection of articles in one place• Have an element of trust• Have different points of view

DON’T• Curate different points of view on the same topic• Provide a consistent approach• Provide balanced summaries• Consistently provide Scientific/Neutral data

Google News | Twitter | Mainstream Media

HOW MIGHT WE

How might we curate different points of view on the same topic to provide

enough information for users to gain a balanced view.

DESIGN

FEATURES

HIGH PRIORITY• Provide news articles• Provide different points of view• Sharing• Follow Topics

LOW PRIORITY• Push notifications• About section• Video Summaries• Testimonies

LO-FI PROTOTYPE

USER TESTING

1. You are becoming aware that Climate Change is a big cultural issue, but you only heard certain viewpoints about it and would like to learn more point of view or see some science. Visit truth.com on your mobile and read up on some different viewpoints on Climate Change.

USER FEEDBACK• Users were able to complete the task without instruction/prompting• Different points of view need to be clearer• Rating System is unclear• How to use the site is unclear

HIGH - FI PROTOTYPE

USER TESTING

1. You are becoming aware that Climate Change is a big cultural issue, but you only heard certain viewpoints about it and would like to learn more point of view or see some science. Visit truth.com on your mobile and read up on some different viewpoints on Climate Change.

USER FEEDBACK• Users were able to complete the task without instruction/prompting• Read/Unread function needs to be clearer• Rating System is unclear• All articles look the same even though they contain different types of content• Navigation between articles and main Topic pages is confusing

WHERE TO NOW?

1. Iterate designs and continue user testing future prototypes2. Create desktop version3. Test4. Launch website for Mobile & Desktop5. Create mobile application tailored towards frequent users/followers

The truth is out there.

WHAT DID WE ACHIEVE?

Problem:Polarization and a lack of empathy restrict our ability to have good community.

Solution:We have now created a neutral space that people can visit, in order to gain other perspectives and increase their empathy. As we read before, empathy is the cornerstone of good community.

TEST PROTOTYPE HERE